FunnelEnvy
DECEMBER 26, 2023
Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. Why? A significant reason is that improving CRO creates a beneficial ripple effect. It can lower customer acquisition costs by getting more ROI from existing visitors and users. Like a rising tide, when CRO goes up, it can influence other metrics and lead to higher revenue per visitor and more customers.
The Marketing Blender
DECEMBER 27, 2023
In this post, let’s dive into one of the most intriguing topics: building a B2B marketing strategy that not only works but ensures guaranteed success. Discover the secrets to crafting a winning plan that will propel your business forward. Get ready for an enlightening discussion! Marketing Frameworks & Best Practices Contrary to the perception that every marketing strategy is entirely custom, the truth is that it all boils down to frameworks, processes, and best practices.
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Heinz Marketing
DECEMBER 27, 2023
By Cameron Katoozi , Marketing Consultant at Heinz Marketing Understanding the impact of your content marketing efforts is not just a best practice; it’s a critical component for success in today’s digital marketing realm. As content takes the forefront in connecting with business audiences, quantifying its effectiveness becomes essential.
Martech
DECEMBER 27, 2023
In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users. As the year goes on, more users and marketers will scramble to find alternatives.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Heinz Marketing
DECEMBER 26, 2023
By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making. Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Square 2 Marketing
DECEMBER 28, 2023
With 20 years of experience behind me, this is the phrase that scares me the most when prospects talk to us about their marketing plans: “Let’s start slow and see where it goes.” While I get the sentiment and the reasons for wanting to go slow, this is the worst move when it comes to realizing results from your investment in marketing. Let’s get into why so that you don’t make this mistake at your company.
Sword and the Script | B2B
DECEMBER 26, 2023
Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.
Optinmonster
DECEMBER 28, 2023
Are you looking for sustainable ways to market your business? Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. But they also have their pros and cons. In this post, we’ll share important insights into email and social media marketing. By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand.
Martech
DECEMBER 26, 2023
This article was co-authored by Nicole Greene. Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Tools like Google’s Fairness Indicators and Amazon’s Sagemaker Clarify help data scientists detect and mitigate harmful bias in the datasets and models they build with machine learning.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
SendX
DECEMBER 26, 2023
Discover the art of optimizing email newsletter content. From A/B testing to data-driven refinements, unlock strategies for crafting effective newsletters.
Webbiquity
DECEMBER 27, 2023
Guest post by Scarlett Finley. With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Image credit: Mohamed_hassan on Pixabay This post explores the nuances of voice search and delves into techniques to elevate your website’s ranking in the use of voice assistants.
The Forward Observer
DECEMBER 29, 2023
Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. In this interview, legendary marketer Jay Abraham talks about how Scientific Advertising changed the course of his career and life.
Martech
DECEMBER 26, 2023
Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
ClickDimensions
DECEMBER 28, 2023
Many small to medium businesses (SMBs) often grapple with one common challenge: disjointed sales and marketing communications. This misalignment can lead to missed opportunities, frustrated customers, and ultimately hindered growth. Did you know that 79% of leads never convert into sales due to misalignment between teams Page Contents Toggle The Impact of Disjointed Communications Inconsistent Messaging Wasted Resources Missed Cross-Selling and Upselling Opportunities Reduced Customer Lifetime V
Top Rank Marketing
DECEMBER 29, 2023
B2B growth plan: perfecting partner ecosystem marketing 45 percent of B2B marketing decision-makers at typical B2B organizations have said that new or renewed ecosystem partners were their primary revenue source, as more B2B companies have moved towards broadening their partner ecosystems, according to newly-published Forrester Research data. Digital Commerce 360 Surprise!
Scoop.it
DECEMBER 28, 2023
Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Fortunately, however, there are various strategies that can allow your ecommerce business to attract web visitors and turn them into buyers.
Martech
DECEMBER 27, 2023
Inboxes are overflowing and attention spans are shrinking. Crafting emails that resonate with your audience and drive conversions is more challenging than ever. To stand out and build lasting connections, you’ll need to make them as personalized as possible. At the same time, repetitive tasks can take 10 or more hours per week. No wonder many companies go for automation.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
CMSWire
DECEMBER 26, 2023
A profile of Brianna Langley Henderson, Marketing Manager for Bailey International — one of CMSWire's top contributors of 2023. Continue reading.
Top Rank Marketing
DECEMBER 27, 2023
When developing content optimized for search, the basic advice to write helpful content is a good place to start. But holistic SEO involves much more than simply writing. Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication.
Benchmark Email
DECEMBER 26, 2023
The path to success for local businesses is intricately woven into the fabric of the online world. As communities embrace the convenience of technology, local businesses stand to gain immensely by establishing a robust online presence. But what strategies are most worth their precious time and resources? This article explores the pivotal role that a… The post Building a Strong Online Presence: A Guide for Local Businesses appeared first on Benchmark Email.
Martech
DECEMBER 29, 2023
In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers. Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
DAGMAR Marketing
DECEMBER 28, 2023
From the artificial intelligence boom to an array of Google Core Updates and even a not-so-swift transition from Universal Analytics to Google Analytics 4, 2023 has been a rollercoaster for digital marketing. Before we enter a new year of innovation and endless possibilities, we’ve gathered a list of some of the most memorable moments in marketing, in addition to some hints about new trends we could potentially look forward to in the near future.
CMSWire
DECEMBER 27, 2023
Alex Kantrowitz forecasts tech's future: AI growth, OpenAI shifts, NVIDIA's ascent, Big Tech's market swings, and more. Continue reading.
Benchmark Email
DECEMBER 27, 2023
Like most instances, with email marketing, there are things you should and shouldn’t do. Instead of taking a shot in the dark, why not follow a guide that will walk you through the do’s and don’ts so you can be as successful as possible? This comprehensive guide covers essential tips for creating effective and engaging… The post The Dos and Don’ts of Email Marketing appeared first on Benchmark Email.
Martech
DECEMBER 27, 2023
The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
CopyBlogger
DECEMBER 29, 2023
Nicolas Cole has ghostwritten for some of the biggest tech founders, Fortune 500 executives, New York Times best-selling authors, Grammy-winning. Continue Reading The post How To Become A Ghostwriter: From A 7-Figure Ghostwriter appeared first on Copyblogger.
CMSWire
DECEMBER 26, 2023
Explore CMSWire's top ecommerce articles of 2023, covering AI innovations, Amazon's impact and shifting industry trends. Continue reading.
Meerkat Marketing
DECEMBER 28, 2023
In the evolving marketing landscape, staying ahead of the curve is not merely a strategy; it’s a necessity. As we enter 2024, the marketing realm continues to undergo transformative shifts guided by technological innovations, shifting consumer behaviours, and dynamic market forces. Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hu
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