Marketing Insider Group

JANUARY 14, 2021

As every B2B marketer knows, getting traffic to your website is only half the battle. You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. These visitors have already shown they have some kind of interest in your business by clicking through to your content so now you have to convince them to stick around for longer.

Landing Pages 282

Landing Pages Optimization B2B Click Rate 282

Televerde

JANUARY 11, 2021

Lost leads are frustrating because you’re often left without answers. Was your product not the right fit? Did they choose a competitor? Did you say something off-putting? In some cases, it’s best to let bad leads go. You don’t want to drag down resources and energy on dead ends. However, you also don’t want to give up. Sometimes, leads just didn’t see the right material from your company or hear about the benefits.

Lead Scoring 92

Lead Scoring Lead Ranking Leads Lead 92

Parse.ly

JANUARY 14, 2021

Marketers and publishers use plenty of metrics to gauge content quality—site traffic, for example, and search rankings. But here’s the thing: neither of those metrics really speaks to content quality. Content that drives a ton of search traffic isn’t necessarily effective content. Neither is content that ranks well for its intended keyword. Chasing these metrics often leads to low-quality, copycat content that doesn’t speak to its intended audience.

Lead Scoring 72

Lead Scoring Lead Ranking Top of Funnel Marketing Analytics Tools 72

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. In other words, they have pain points they need fixing. Whether it be something isn’t working as efficiently as it should, or you’re spending too much money on a simple solution. Maybe there’s a product out there that can automate most of the work you spend half your day working on.

Intent Signal 277

Intent Signal Zoominfo B2B Marketing Analytics Tools 277

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

JANUARY 13, 2021

The image of your brand matters in every channel and iteration. Your online reputation is one of the most important channels because that’s where the world finds you. While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Tony Zambito

JANUARY 11, 2021

Despite turning the calendar from 2020 to 2021, we find ourselves starting the new year in more turmoil. A catastrophic COVID-19 pandemic that continues to increase in scope. The hope of the vaccines tempered as the rollout encounters delays. And the disturbing insurrection at our capitol causing national anxiety. To ignore these in a business context is to be blind to the effect on our society. .

Trends 209

Trends B2B Sales B2B Marketing Spending 209

Zoominfo

JANUARY 15, 2021

After a year like no other, here we are in 2021 still standing. The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Marketers need to gain a holistic view of the entire virtual event experience to identify promising opportunities.

Tips 299

Tips Co-Registration Microsite Pricing 299

KoMarketing Associates

JANUARY 12, 2021

The COVID-19 pandemic has had a ripple effect on the marketing industry, and new research suggests that marketers actually saw some benefit in regards to email engagement back in the spring. Validity recently published the “Disruption: How the 2020 Pandemic Changed Email” report, and statistics showed that email engagement rates rose to about 27% between March and April of this year.

Marketing Report 192

Marketing Report Email Marketing Click Rate Validation 192

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Vision Edge Marketing

JANUARY 12, 2021

Using real examples from our work each episode of One Good Idea provides a smart business tip to help you grow. This episode is based on work with a B2B customer who was looking to expand their business. In our conversation with the president of the company, we discussed employing a niche strategy as a way to achieve organic growth. What is are niche markets?

Verticals 181

Verticals Business Segmentation Work Management 181

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. In other words, they have pain points they need fixing. Whether it be something isn’t working as efficiently as it should, or you’re spending too much money on a simple solution. Maybe there’s a product out there that can automate most of the work you spend half your day working on.

Intent Signal 246

Intent Signal Zoominfo B2B Marketing Analytics Tools 246

Marketing Insider Group

JANUARY 12, 2021

Don’t you love it when brands seem to be talking directly to you? Feeling that they “get” you makes a difference. While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Quick Takeaways.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

KoMarketing Associates

JANUARY 14, 2021

Many B2B marketers concern themselves with developing content to drive leads, but new research shows that they may be able to reach their goals more easily by working in tandem with sales professionals. Altimeter recently published its “State of Digital Selling” report, and statistics showed that just 32% of average B2B marketers successfully collaborate with sales to deliver the right content at the right time to convert leads.

B2B Sales 165

B2B Sales InsideView B2B Marketing Data Hygiene 165

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Biznology

JANUARY 15, 2021

I hope you, your families, and your friends are all well and safe as we continue to navigate the COVID surge and increasingly restrictive containment measures. I thought I would start the year with a recap of the great books I read over my break. I will be back next week with our regularly scheduled content and programming. I wish you all health and peace during these continuing trying times. “People say that life is the thing, but I prefer reading.” – Logan Pearsall Smith.

Bundling 163

Bundling Consulting Acquisitions Customer Surveys 163

Zoominfo

JANUARY 15, 2021

Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects. Finding the best prospects goes beyond surface-level details like company name and phone number. Sales professionals also need access to extensive intelligence such as buying signals, reporting structures, and tech stacks.

Top of Funnel 207

Top of Funnel Sales Qualified Leads Sales Cycle Cross-Selling 207

Spiralytics

JANUARY 14, 2021

Mobile marketing is one of the fastest-growing segments of advertising, but there isn’t just one. The post 6 Types of Mobile Marketing Campaigns You Should Start Now appeared first on Spiralytics Inc.

Mobile Marketing 161

Mobile Marketing Campaigns Mobile Advertising Segmentation 161

Roketto

JANUARY 14, 2021

Content marketing can be a tough beast to tame. On one hand, the massive toolbox at every marketer’s disposal can be attractive and intriguing. So many different options to choose from. It’s almost like being a kid at a candy store.

Organization 149

Organization Content Marketing Service Content 149

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

ATAK Interactive

JANUARY 10, 2021

Every business is unique, and therefore, will have unique problems. Led by our CEO Austin LaRoche, today’s B2B Marketing Agency Insights touches on why choosing a B2B marketing agency that tailors and personalizes its solutions to your unique problems is critical. Video transcription below: Welcome back to B2B Marketing Agency Insights. I’m your host, Austin LaRoche, CEO of ATAK Interactive.

Paid Search Agency 148

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 148

Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy, and when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. Traditional marketing content is still important, but when it comes to things like promotion, product pushes or industry news, social network sites are the place to be (because it’s where your potential customers are).

Social Media 200

Social Media Marketing Analytics Tools Marketing & Strategy Marketing Strategy 200

Biznology

JANUARY 14, 2021

Season 1, Episode 22 – CEO of Watermark, Peggy Northrop is championing women, telling their stories, and amplifying their voices. Peggy created Watermark, the premier leadership organization connecting, training, and advocating for women in Silicon Valley and beyond. Peggy brings storytelling into the corporate culture and shows us how to use this technique to get closer to an authentic connection!

Organization 129

Organization Storytelling Training Consulting 129

Industrial Marketing Today

JANUARY 11, 2021

Trade shows have always been a big part of manufacturing marketing for generating new leads that convert into sales opportunities. Of course, the COVID-19 pandemic has made in-person trade shows almost non-existent. It is not. Read more The post, %Content Marketing for Manufacturers is filling the Trade Show Void% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. [ This is only a content summary.

Trade Show 139

Trade Show Content Marketing Content Course 139

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Content Marketing Institute

JANUARY 14, 2021

YouTube is one of the largest search engines. If your brand isn’t thinking about SEO before it creates videos, you better change that now. Here’s how to do it and some tools (free and paid) to help you along the way. Continue reading → The post 21 YouTube SEO Tools to Boost Your Video Rankings appeared first on Content Marketing Institute.

Youtube 145

Youtube SEO Video Marketing Tools 145

Zoominfo

JANUARY 14, 2021

As 2021 begins, start-up, small, and medium companies have taken the brunt of much of the economic collapse, but as is often the case, proved deft at changing the way they operate compared to slower-moving enterprises. Regardless of size, however, firms that accepted transformation amid the turbulence, rather than scratched their heads over it, find themselves in a better position for 2021.

Paid Search Agency 162

Paid Search Agency Companies Zoominfo Startups 162

Biznology

JANUARY 15, 2021

Does your company suffer from abandoned Facebook accounts, a company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG). ISMG is a serious condition that afflicts many organizations and can lead to sleepless nights, hair loss, or in the most serious cases, WTF outbreaks.

Social Media 118

Social Media Media Consulting Guidelines 118

Search Engine Journal

JANUARY 11, 2021

In today's digital age, self-built skills are becoming more necessary. Here are 5 you need to learn to be market-ready in the content marketing industry. The post Why These 5 Unexpected Content Marketing Skills Are a Must to Build in 2021 via @JuliaEMcCoy appeared first on Search Engine Journal.

Content Marketing 144

Content Marketing Ad Building Content Search Marketing 144

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing Strategy

Heinz Marketing

JANUARY 14, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. Majority of businesses experienced changes due to the pandemic including working remote, cancellation of in-person events, change in business/services provided, and more.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Zoominfo

JANUARY 13, 2021

Exceptional sales performances aren’t achieved through sheer willpower — they’re accomplished by understanding goals that are easily tracked and planned out. Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. This data functions as a roadmap to maximizing productivity and reducing resource waste.

Top of Funnel 162

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 162

The Daily Egg

JANUARY 12, 2021

Have you ever cooked a dish so good you even surprised yourself? You followed the recipe perfectly and viola! Somehow, everything aligned. When it comes to building a website, it can work the same way. Before modern and more intuitive website builders, coders and software engineers had to spend hours designing web pages, adding long […]. The post Best Free Website Builders appeared first on The Daily Egg.

Marketing Websites 140

Marketing Websites Best Practices Software Spending 140