Bannersnack

JANUARY 9, 2023

5 minutes read We just concluded one of the most challenging yet fascinating years since 2000. Some tectonic forces are shaping the business environment and life in general. War, inflation, (hopefully) the last outbreaks of the Covid pandemic, and disruptions in the world food supply chain are some of the negative global factors. But some important positive ones are also coming into force: AI is leapfrogging, and Generation Z is taking center stage as workforce, decision-makers, and consumers wi

Trends 96

Trends B2B Marketing B2B Hubspot 96

Only B2B

JANUARY 9, 2023

The average click-through rate for emails is 2.6%. Direct mail has 1% return on investment. A successful social media campaign will convert at a rate of less than 1%. Why are these figures so small? Because many new marketing efforts lack the proper segmentation, personalization, ideal client representations, or customer research. To check if anyone bites, they hang a worm in the air.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

Launch Marketing

JANUARY 11, 2023

B2B brand messaging is a foundational component for effective marketing. Without solidified brand messaging, an organization does not have any direction or clear understanding of what the offering is and how its product or service is valuable to buyers in the marketplace. Brand messaging also drives almost every marketing activity you can think of, from content to a website and more.

Effectiveness 62

Effectiveness Brand Identity Branding B2B 62

Webbiquity

JANUARY 10, 2023

Guest post by Exon Nkemchor. As marketing has gotten more complex, marketing pros have had to embrace a wide variety of sophisticated tools to remain competitive and meet customer expectations. These 10 marketing software solutions help to streamline marketing campaigns through automation and advanced functionality. Based on extensive research, here is a list of some of the best tools to help support your marketing activities and achieve your objectives of increasing your brand awareness and gen

Marketing Automation Services 292

Marketing Automation Services Budget Programs Enterprise Management Work Management 292

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

The Point

JANUARY 12, 2023

Each year, it seems there’s one topic that dominates marketing conversation, and 2023 is no exception. In recent weeks, AI technology, and in particular tools like ChatGPT and Midjourney , have forward-thinking marketers devising entirely new approaches to their role, and others wondering if their job is about to be replaced by a machine. When I asked my agency colleagues for their B2B predictions for 2023, no prizes for guessing which topic cropped up most often.

Demand Generation Agencies 246

Demand Generation Agencies B2B Account Based Marketing Ideal Customer Profiles 246

Marketing Insider Group

JANUARY 11, 2023

B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business. Keeping your business ahead of the marketing curve calls for an understanding of what’s coming next.

Marketing AI 253

Marketing AI Trends B2B Marketing B2B 253

DivvyHQ

JANUARY 9, 2023

Are you struggling with content marketing? You're not alone. Most teams find it challenging to consistently produce content that resonates with multiple audiences, while also demonstrating the ROI of their efforts. And these issues are just the tip of the iceburg! Check out this article for the top 4 content marketing challenges and how to overcome them!

Content Marketing 112

Content Marketing Content ROI Paid Search Agency 112

Contently

JANUARY 11, 2023

Today’s consumers expect personalization at every touch point. An integrated approach is the only way to make their interactions with your brand seamless. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Navigate the Channel

JANUARY 9, 2023

Chances are your B2B buyers already know what they need, so what matters as you incorporate eCommerce is how you automate your B2B eCommerce site to serve your buyers—and potential buyers—specifically. Gone are the days when B2B marketing exclusively used physical, hard-copy catalogs and collateral direct mail from brick-and-mortar stores. Blame it on COVID, or maybe just a natural evolution accelerated by almost-exclusive online transactions during the pandemic, B2B customers today assume eComm

eCommerce 65

eCommerce Automation Marketing AI B2B 65

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

JANUARY 9, 2023

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? How is it measured? And most importantly, how do you improve your website’s rating? Lucky for you, we’re ready to answer all of your questions.

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

KoMarketing Associates

JANUARY 11, 2023

Many marketing and sales teams have made alignment a priority to achieve their account-based marketing (ABM) strategy goals. However, new research shows that they are still facing numerous challenges ranging from budget limitations to measurement difficulties. Dun and Bradstreet recently published its ninth annual “B2B Sales and Marketing Data Report,” and statistics suggested that the majority of marketing, sales, and data leaders (64%) say their organization is now using an account-based strat

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

Influitive

JANUARY 10, 2023

Ever wonder how your dental hygienist remembered to ask you about your vacation to Utah or your new puppy? While they may have a vault-like mind, chances are they add notes to your patient file after (or maybe even during) each visit. But don’t let this taint the personal experience you have during your checkup. […]. The post How Notetaking Builds Lasting Customer Relationships appeared first on Influitive.

Ad Building 147

Ad Building Personalization 147

Roketto

JANUARY 10, 2023

Digital marketing and social media go hand-in-hand, which means that having a significant amount of followers on various social media sites plays a key role in business success.

Social Media 157

Social Media Marketing Social Marketing Media 157

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Marketing Insider Group

JANUARY 11, 2023

Every e-commerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of.

Multi-Channel 223

Multi-Channel Advertising Channels Work Management Marketing Management 223

Zoominfo

JANUARY 12, 2023

Countries around the globe are implementing stricter regulations and larger fines in order to protect the rights of the individuals whose data is being collected. As a data privacy specialist in the UK, I often hear this question from customers and prospects: “How do we remain compliant as we expand into new regions?” It can be difficult to sift through privacy regulations and know which aspects are most relevant to your business.

Privacy 130

Privacy Marketing Analytics Tools Zoominfo B2B 130

Influitive

JANUARY 11, 2023

Today’s audiences are increasingly indifferent to what we marketers have to say. Yes, our blogs, ebooks, and webinars contain valuable information (and hopefully this post is an example of this), but everybody else is also putting out valuable information. So when everything starts looking the same, it just becomes to harder to stand out. Not only […].

Webinar Metrics 130

Webinar Metrics Examples Marketing 130

Contently

JANUARY 13, 2023

$16.4 billion—that’s how big the global influencer marketing industry was in 2022. The power of influencers has exploded with the popularity of short-form social videos on platforms like TikTok and Instagram. Today, around 50% of consumers now turn to social media and the influencers they follow for product advice. For some, social media and influencers may replace search as a primary source for product research.

Brand Identity 154

Brand Identity Branding Best Practices Thought Leadership 154

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Search Engine Journal

JANUARY 13, 2023

Reviews are an unavoidable part of doing business today. Here are 18 stats to prove the importance of online reviews. The post 18 Online Review Statistics Every Marketer Should Know appeared first on Search Engine Journal.

Statistics 143

Statistics Stats Search Marketing Marketing 143

The Daily Egg

JANUARY 13, 2023

For all that your project management software can do for you, it still requires your input to know what to prioritize. Your. The post 7 Easy Steps to Prioritize Projects appeared first on The Daily Egg.

Software 130

Software 130

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Leading to an ever-increasing emphasis on how corporations reflect these values when communicating with their audiences. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basi

Lead Scoring 130

Lead Scoring Lead Ranking Effectiveness Brand Identity 130

Martech

JANUARY 13, 2023

“Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. .

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Sales Marketing & Strategy Marketing Strategy 129

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Search Engine Journal

JANUARY 11, 2023

OpenAI has announced on its Discord server that it may soon introduce a paid pro version of its popular AI-powered chatbot, ChatGPT. The post OpenAI May Introduce A Paid Pro Version Of ChatGPT appeared first on Search Engine Journal.

Tools 142

Tools 142

Hinge Marketing

JANUARY 10, 2023

There’s no escaping it. We are in an age of uncertainty. Uncertainty about the economy, a war in Europe, and the combative political environment have all increased the level of unpredictability. The battle for top talent continues to rage on. And, as if that weren’t enough, firms are faced with the prospect of working with clients who have increased expectations around digital engagement.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

The Daily Egg

JANUARY 8, 2023

Even though most business owners are familiar with the concept of cloud software and have already shifted some aspects of their operations. The post What Are Hosted Phone Systems All About? The Complete Guide appeared first on The Daily Egg.

Software 125

Software Business 125

Spiralytics

JANUARY 11, 2023

Remember the days when using a customer’s name was the best form of personalization? Well, that’s going to change this 2023. Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. Brace yourself with all the latest developments, such as email automation tools, before planning your strategy for the upcoming year.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Advertiser: ZoomInfo

Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

Cold Calling

Search Engine Journal

JANUARY 9, 2023

Learn what FAQ schema is and how you can use it to improve your website's presence in Google search results. The post FAQ Schema: A Guide For Beginners appeared first on Search Engine Journal.

FAQ 131

FAQ Google Marketing Websites SEO 131

33Across

JANUARY 11, 2023

Alexander Ratajczyk recently spoke with BidSwitch to share how Lexicon is tackling common concerns of DSPs and SSPs -- such as cookieless matches rates, increasing privacy regulations, and. The post BidSwitch Supply-Side Spotlight: 33Across appeared first on 33Across.

Privacy 114

Privacy Media 114

The Daily Egg

JANUARY 12, 2023

In this post, we’ve analyzed and reviewed 11 SEO tools, with Ahrefs earning the title of our favorite SEO reporting tool. This. The post Best SEO Reporting Tools Compared appeared first on The Daily Egg.

SEO 121

SEO Tools Best Practices Marketing Websites 121