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SEPTEMBER 30, 2006 Honda Gets its Elements in Order With Fun Game
Here's an award winning integrated campaign by Honda to promote it's sporty Element. It combined, TV spots, search marketing and even YouTube videos !! The agency that designed the campaign ended up winning an award which isn't too surprising. Why is this campaign so good? It's a great product. Start off with a great product and you're off to a good start It's fun. It's funny! Its integrated.
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CUSTOMER EXPERIENCE MATRIX DecisionPower Offers Agent-Based Modeling for Marketers
| TUESDAY, OCTOBER 3, 2006
My continuing quest for an agent-based modeling system has led to DecisionPower Inc. www.decisionpower.com ), which claims—accurately, so far as I know—to offer the only agent-based modeling application tailored specifically for marketing. My product review should appear shortly in DM News ( www.dmnews.com ) and is already in the archive at www.raabassociates.com/database/articles.htm , so you can read the details there. What’s relevant here is whether DecisionPower’s product, called MarketSim, can create a customer experience model. The short answer is no. The long answer is maybe. MORE >>
ANYTHING GOES MARKETING Top 10 List on the Positives of Corporate Blogging:
| MONDAY, OCTOBER 2, 2006
In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. One of the questions that I keep hearing is: How do I drive more traffic to my website and keep them there? One way is to give out free IPods but this doesn't work anymore becuase everyone already and their dog has an IPod (PS - a future bloggy post will depict the sorry state of our nations hearing). Ok - so, how do you get more people to your site? Blogs of course silly rabbit! Why blogs? Good question. It's cheaper then Google AdWords. It's fun and different! know I am. MORE >>
B2B LEAD GENERATION BLOG B2B Lead Generation Blog: Webinar: A Multimodal approach to Lead Nurturing for Complex Sales
| MONDAY, OCTOBER 2, 2006
join me for a complimentary webinar hosted by the american marketing association and sponsored by webex. the secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing MORE >>
SMART MARKETING Smart Marketing: Providing world-class customer service; The ultimate marketing tool
| FRIDAY, OCTOBER 6, 2006
a member of my mastermind group owns an internet company that really excels at what it does. recently, he came to me for advice on how best to communicate a changeover in the service he provides. suggested to him that he should MORE >>
CUSTOMER EXPERIENCE MATRIX KNOVA Wins at Buzzword Bingo
| WEDNESDAY, OCTOBER 4, 2006
This was going to be another snarky deconstruction of a press release, based on an announcement from knowledge management vendor KNOVA ( www.knova.com ). Indeed, some sarcasm may still be in order, given that KNOVA has decided it delivers something called an “Intelligent Customer Experience”. m sorry but that’s not an informative label. Nor are matters clarified by learning that KNOVA brings “the power of Web 2.0 to the enterprise.” But in reading beyond the first paragraph—something I only did in service to you, dear reader—I found KNOVA actually makes a reasonable case for these claims. MORE >>
- Writing for the Reader: Preview Pane and Blog Feeds ANYTHING GOES MARKETING | SATURDAY, SEPTEMBER 30, 2006
- B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers B2B LEAD GENERATION BLOG | FRIDAY, OCTOBER 6, 2006
- "Guaranteed Web Traffic" - Really? WEBMARKETCENTRAL | TUESDAY, OCTOBER 3, 2006
- Exact Software Thinks You Should Buy Their Product (But Says Something Interesting, Anyway) CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 5, 2006
- Using Blogs as a Lead Generation Tool ANYTHING GOES MARKETING | SUNDAY, OCTOBER 1, 2006
- Marketing Programs and Customer Experience Management CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 6, 2006
- Blogtipping for October on Anything Goes ANYTHING GOES MARKETING | SUNDAY, OCTOBER 1, 2006
- How to Improve Paid Search for B2B Lead Generation ANYTHING GOES MARKETING | TUESDAY, OCTOBER 3, 2006
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