Sat.Sep 30, 2006 - Fri.Oct 06, 2006

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B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

B2B Lead Generation Blog

complex sales cycles make the development of multi-modal marketing strategies critical. for many b2b marketing pros (especially those in technology), a time-tested tool is the white paper. as i've written before, i'm a big proponent of

Blogtipping for October on Anything Goes

Anything Goes Marketing

Here are my blogs that I want to give a shout out to for October as part of Easton's Blogtipping : Realty Blogging - Besides being a great resource for real estate agents, this provides some great tips for bloggers and all marketers. like the design and layout as well as the pictures of the bloggers - this adds a personal touch. Keep up the great work! also like the use of images within the posts.

Marketing Programs and Customer Experience Management

Customer Experience Matrix

Bear with me on this one. At the risk of seeming pedantic, I want to discuss the difference between the purchase process and the customer life cycle. The purchase process is a sequence of events, such as awareness, trial and repurchase. The customer life cycle is a set of states, such as new customer, active customer, and lapsed customer. One describes concrete activities, such as going to a store or making a payment; the other describes artificial constructs such as customer segments or relationship types. In short, they are very different. This has important practical implications.

B2B Marketing Confidential: google3183713c37df5f84.html

B2B Marketing Confidential

It aims to provide an unfiltered view of the craft from the perspective of a doer, as well as aggregating and analyzing major news from across the B2B marketing landscape. Sunday, October 01, 2006

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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Exact Software Thinks You Should Buy Their Product (But Says Something Interesting, Anyway)

Customer Experience Matrix

“CRM has sustained success through its ability to help companies sell but, only focuses on a portion of the customer relationship, not taking into account pervasive business processes that can affect customers.” I couldn’t have said it better myself, although I might have been more careful about the commas. But that is the opening sentence of “Customer Relationship Management: Putting Customers at the Center of the Business,” a white paper from Exact Software ( www.exactamerica.com ). But it soon shifts to a narrow focus. The most important element of a customer-centric solution is workflow.”

CRM 2

"Guaranteed Web Traffic" - Really?

WebMarketCentral

On behalf of an advertising client, I recently launched a campaign with one of those "guaranteed Web site traffic" services. We were initially going to try MegaWebPromotion , but reconsidered after reading this forum discussion. So, we opted for Blazing Traffic , which promised 20,000 targeted visitors for only $26 (I should have been suspicious when a $16 upcharge was required to get English language visitors ; given the narrow niche-market nature of the site, the ability to read English is an awfully minimal requirement for "targeted visitors"). Conversions: flat. Incremental revenue: 0.

B2B Lead Generation Blog: Podcast: Marketing and Sales for Big Complex Selling (pt 3)

B2B Lead Generation Blog

i wanted to share the final installment from the podcast series i did with 800-ceo-read. in this podcast, todd interviewed me and jill konrath on the critical interface between marketing and sales. here's what todd says about it

Honda Gets its Elements in Order With Fun Game

Anything Goes Marketing

Here's an award winning integrated campaign by Honda to promote it's sporty Element. It combined, TV spots, search marketing and even YouTube videos !! The agency that designed the campaign ended up winning an award which isn't too surprising. Why is this campaign so good? It's a great product. Start off with a great product and you're off to a good start It's fun. It's funny! Its integrated. a.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

KNOVA Wins at Buzzword Bingo

Customer Experience Matrix

This was going to be another snarky deconstruction of a press release, based on an announcement from knowledge management vendor KNOVA ( www.knova.com ). Indeed, some sarcasm may still be in order, given that KNOVA has decided it delivers something called an “Intelligent Customer Experience”. I’m sorry but that’s not an informative label. Nor are matters clarified by learning that KNOVA brings “the power of Web 2.0 to the enterprise.” But in reading beyond the first paragraph—something I only did in service to you, dear reader—I found KNOVA actually makes a reasonable case for these claims.

Smart Marketing: Providing world-class customer service; The ultimate marketing tool

Smart Marketing

a member of my mastermind group owns an internet company that really excels at what it does. recently, he came to me for advice on how best to communicate a changeover in the service he provides. suggested to him that he should

DecisionPower Offers Agent-Based Modeling for Marketers

Customer Experience Matrix

My continuing quest for an agent-based modeling system has led to DecisionPower Inc. www.decisionpower.com ), which claims—accurately, so far as I know—to offer the only agent-based modeling application tailored specifically for marketing. My product review should appear shortly in DM News ( www.dmnews.com ) and is already in the archive at www.raabassociates.com/database/articles.htm , so you can read the details there. What’s relevant here is whether DecisionPower’s product, called MarketSim, can create a customer experience model. The short answer is no. The long answer is maybe.

How to Improve Paid Search for B2B Lead Generation

Anything Goes Marketing

Do you feel like you're wasting your marketing dollars on paid search and not getting the ROI you were expecting? Are people not hitting "Contact Sales" once they get to your site from a search ad? What do you do? Here's a great article by Chris Marriott over at iMedia Connection called: 3 Steps to Email Marketing with Search. It basically explains that when people are at the beginning of the sales cycle, they're just looking for information so provide people a way to sign up for your newsletter or a link to a whitepaper. Don't expect them to sign up for a free consultation. Chad H.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Top 10 List on the Positives of Corporate Blogging:

Anything Goes Marketing

In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. One of the questions that I keep hearing is: How do I drive more traffic to my website and keep them there? One way is to give out free IPods but this doesn't work anymore becuase everyone already and their dog has an IPod (PS - a future bloggy post will depict the sorry state of our nations hearing). Ok - so, how do you get more people to your site? Blogs of course silly rabbit! Why blogs? Good question. It's cheaper then Google AdWords. It's fun and different! know I am.

Using Blogs as a Lead Generation Tool

Anything Goes Marketing

Business blogs have many different objectives. They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. This post focuses on using blogs for lead generation. As a disclaimer, my blog's purpose is NOT for lead generation. If it was, it would be a HUGE failure. :) It's purpose is to educate both myself and everyone else who is interested in the topics I write about. By lead generation I mean very simply: "generating new prospects that will buy your products or services". Chad H.

Smart Marketing: Marketing metrics; The two numbers your marketing department must know

Smart Marketing

whenever i begin working with a growing company client, i ask to see two marketing numbers. i'll get to what they are in a minute. but let me first explain why they're so important. too many companies these days want to measure the roi