My continuing quest for an agent-based modeling system has led to DecisionPower Inc. www.decisionpower.com ), which claims—accurately, so far as I know—to offer the only agent-based modeling application tailored specifically for marketing. My product review should appear shortly in DM News ( www.dmnews.com ) and is already in the archive at www.raabassociates.com/database/articles.htm , so you can read the details there. What’s relevant here is whether DecisionPower’s product, called MarketSim, can create a customer experience model. The short answer is no. The long answer is maybe. MORE >>

In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. One of the questions that I keep hearing is: How do I drive more traffic to my website and keep them there? One way is to give out free IPods but this doesn't work anymore becuase everyone already and their dog has an IPod (PS - a future bloggy post will depict the sorry state of our nations hearing). Ok - so, how do you get more people to your site? Blogs of course silly rabbit! Why blogs? Good question. It's cheaper then Google AdWords. It's fun and different! know I am. MORE >>

join me for a complimentary webinar hosted by the american marketing association and sponsored by webex. the secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing MORE >>

a member of my mastermind group owns an internet company that really excels at what it does. recently, he came to me for advice on how best to communicate a changeover in the service he provides. suggested to him that he should MORE >>

This was going to be another snarky deconstruction of a press release, based on an announcement from knowledge management vendor KNOVA ( www.knova.com ). Indeed, some sarcasm may still be in order, given that KNOVA has decided it delivers something called an “Intelligent Customer Experience”. m sorry but that’s not an informative label. Nor are matters clarified by learning that KNOVA brings “the power of Web 2.0 to the enterprise.” But in reading beyond the first paragraph—something I only did in service to you, dear reader—I found KNOVA actually makes a reasonable case for these claims. MORE >>