Remove edition tag measurement
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6 Key Takeaways: Migrating to GA4 for B2B Marketers

KoMarketing Associates

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Takeaway #3: Enhanced Measurement On. We’ve gotten into the importance of enabling enhanced measurements in the past , but it’s worth reiterating. This is an easy one!

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GA4 Conversion Tracking: What A B2B Marketer Needs to Know

KoMarketing Associates

Enable Enhanced Measurements In GA4. Before creating events, I strongly recommend setting up enhanced measurements in Google Analytics 4. . Enabling enhanced measurements allows GA4 to track additional data. . “When you enable these options for a web data stream, your Google Analytics tag starts sending events right away.”

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Prove the value of content by managing the end-to-end process under one roof

Contently

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Plus, you can filter by a whole host of different variables, including function, campaign, format, and tag.

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5 Steps for Measuring AI Content Performance

Parse.ly

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Set performance goals Tag AI-assisted content Use the Parse.ly Step 3: Use the Parse.ly

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Events and Conversions — Getting started in Google Analytics 4

Martech

Events allow you to measure a distinct user interaction. Once you tag something as an Event, you then mark it as a Conversion. Most commonly, you set up the Event in Tag Manager with a GA4 event tag, then wait for that to show up in GA4, then switch the conversions in the admin and mark that event as a conversion.

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From Engagement to ROI: How to Measure Employee Advocacy Success

Oktopost

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Measuring Employee Advocacy Impact Let’s start with a bit of a disclaimer. Taking this a step further, you can also measure your post-to-conversion ratio.

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GA4 and Google Ads: What B2B Marketers Need to Know

KoMarketing Associates

Once you’ve connected the two platforms, the next step in importing conversion data from GA4 to Google Ads is enabling auto-tagging in your Google Ads account. Click to view the Auto-tagging section. Make sure the checkbox next to “Tag the URL that people click through from my ad.” Sign into Google Ads. .

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