6 Key Takeaways: Migrating to GA4 for B2B Marketers
KoMarketing Associates
DECEMBER 20, 2022
In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Takeaway #3: Enhanced Measurement On. We’ve gotten into the importance of enabling enhanced measurements in the past , but it’s worth reiterating. This is an easy one!
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