April, 2015

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How Important are Keywords in 2015?

Convince & Convert

'With every passing year, SEO moves further away from the realm of clear and simple guidelines to the world of blurry indicators and stringent punishments for perceived transgressions. Once upon a time, SEO was synonymous with zeroing in on the right keywords and going crazy with a million iterations and use cases for these keywords all over your site.

Keywords 167
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Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly

Customer Experience Matrix

A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.” The author included a link to the source of that quote, but unfortunately it was broken (it has since been fixed). This lead to enough questions about the data that it now seems worth a blog post on the topic.

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Is Your B2B Marketing Valuing C2B?

KoMarketing Associates

We know what B2B means, but C2B is consumer-to-business, meaning that the consumer (or customer or even client perhaps) creates or offers something of value to a business, which they then use to turn into a profit or as a key factor into their business decisions. A retail example would be when a college student sells their used textbooks to a book reseller, who then resells them.

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3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)

ViewPoint

The term "Hail Mary" has become generalized to refer to any last-ditch effort with little chance of success. The origins of the phrase date back to October 28, 1922, during a game between Notre Dame and Georgia Tech. During that game the Fighting Irish players said Hail Mary prayers together before scoring each of the touchdowns, winning the game 13 to 3.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Modern Marketing – How Can We Do It Better?

ANNUITAS

It’s been about a month since Oracle’s Modern Marketing Experience (#MME15) in Las Vegas and I’m still thinking about some the themes of the event. There were so many areas covered at the event, but a few topics that were all the rage at Eloqua Experience in 2013, e.g. content marketing, weren’t hot topics this year. Not because they were fads in 2013, but because they’ve been accepted as the standard in modern marketing.

More Trending

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Why Influencer Marketing is Creating Huge Returns for Businesses

Convince & Convert

'Businesses are making a strong return from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson. The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display.

Planning 167
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Bombora Feeds B2B Data to Everyone

Customer Experience Matrix

One of the little patterns that caught my attention at last week’s Marketo conference was that several vendors mentioned using data from the same source: Madison Logic Data, which recently renamed itself Bombora *. The company was already familiar to me through clients who deal with it. But I had never gotten a clear picture of exactly what they do.

Bombora 188
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Keeping Up with KoMarketing: Travel News & Conference Previews

KoMarketing Associates

If you received our newsletter, you know we have a busy few months here at KoMarketing as the team hits the road to attend some of the top marketing events around the country (Note: If you didn’t receive our newsletter, you can sign up here ). Along with the speaking opportunities conferences present, these events gives us the chance to network with industry peers, stay up to date on the latest trends, and meet with our clients who may be nearby.

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A Two-Tiered Direct Mail Strategy

Direct Response Coach

Which direct mail strategy is better? Frequent mailings to the same audience or fewer mailings (maybe just one) to a broader audience? This is a common problem for many business owners and marketers who look at their market size and then look at their budget – and realize they can’t do both. Well, they [.]. The post A Two-Tiered Direct Mail Strategy appeared first on McCarthy and King Marketing.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Experiences:The 7 th Era of Marketing

ANNUITAS

Perhaps you have read the latest marketing book, Experiences: The 7th Era of Marketing ? If not, it’s time to hop online and get your copy today. The book, written by Carla Johnson and Robert Rose , provides insight into what marketers need to focus on today and it has nothing to do reach or campaigns. Experiences is based on five years of research and shares new ideas on what determines marketing success including putting strategy before structure and how to create content-driven experien

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B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas

Crimson Marketing

Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. While 80% of respondents expected to see higher conversion rates with buyer personas, only 39% saw their conversion rates increase.” Only 39% of #B2B marketers see conversion rates increase from buyer personas –

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4 Tips for Sharing Videos On Facebook

Convince & Convert

'Facebook video is taking over. Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Another study by SocialBakers revealed that even when Facebook videos were not as popular as YouTube videos, they received a 40 percent higher engagement rate on th

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Above the Fold Still Critical for B2B Email Design

The Point

'“Above the fold” is a term that originated in the heyday of print advertising and direct mail. Generally speaking, it’s a principle of advertising design that suggests that advertisers, in order to engage the reader and drive that individual to act, should present key selling information in a location within the ad that is immediately visible at first glance, one that doesn’t force that reader to take additional action (i.e. look below the fold.).

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

'Google changed their search engine algorithm to favor mobile friendly websites. But don’t let a web developer or SEO vendor sell you a bill of goods as a solution. Here’s what you need to know. Google announced this algorithm change early – a few months ago – letting website owners know that they would begin to favor mobile friendly websites in the search results starting on April 21.

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New Forrester Research: B2B Should Use B2C Customer Loyalty Principles

Influitive

For years, B2B marketers have largely viewed B2C loyalty tactics as irrelevant in their space. After all, B2B buyers don’t respond to reward points and coupons. Plus, customer retention has long been seen as the responsibility of those in sales, service, and support. But B2B marketers are under growing pressure to interact—and deepen relationships—with customers at every stage of the lifecycle, since retaining a customer is more valuable than acquiring a new one.

Forrester 144
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The Post-Event Communication Challenge

ANNUITAS

'I want to state for the record that I am a fan of in-person events as tactics in a Demand Generation Strategy. I am one of the 69% of B2B marketers that rate in-person events as the most effective tactic in demand generation as reported in the 2015 Content Marketing Institute Benchmark Study. I have metrics to prove that in-person events deliver the highest return on investment for ANNUITAS, especially if the event includes a speaking opportunity.

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#BADMarketing from Condomania

Crimson Marketing

It says this is an ad for condoms but we’re not convinced. #BADMarketing. Source: ADCR. The post #BADMarketing from Condomania appeared first on.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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What the Best Bloggers Do Right

Convince & Convert

Last time I checked , 3.75 million blog posts were written today. Now how many of those were read today? Your guess is as good as mine. A very teeny tiny minority, if you choose to rely on the most basic 80–20 Pareto’s Principle. But have you noticed the number of views, shares, and comments when the post is written by people like Seth Godin? Or Neil Patel?

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Are you thinking clearly about the search ranking algorithm?

Biznology

Last week was an interesting week in search marketing, with Google rolling out what pundits cheekily describe as “mobilegeddon”–Google’s update to their search ranking algorithm that boosts mobile-friendly sites while lowering the rankings for sites that don’t display well on small screens. The way that you have responded to this news says a lot about how successful you are as search marketer.

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Learn from the Best: An Informative Video Marketing Q&A with LA Creative Director

Vidyard

Sometimes it’s best to learn from someone who’s been there, done that … over and over again. Which is precisely why we sat down with David Murdico , Creative Director and Managing Partner at Supercool Creative Agency. At the beginning of this year, we listed David as an influencer in the video marketing space. David is a frequent speaker on video marketing and has also contributed to over 300 publications on the topic including AdAge, Business Insider, iMedia Connection, MediaP

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Eight Subreddits Every Marketer Should Follow

SEMrush

When most marketers think about Reddit, they view it as if it‘s a thing that shall not be named. Marketers have proclaimed time and time again that Reddit is a tough network to crack, and one that marketers can essentially ignore.Do you want to know who is influencing your audience? Do you want to know how to create better content for your audience?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How To Stop Drowning in MarTech: Have A Plan

SnapApp

Last week, the SnapApp team attended the MarTech conference in San Francisco and returned to Boston with a clear vision for success with marketing technology: have a plan. As Scott Brinker has pointed out on ChiefMarTec, the marketing technology landscape has ballooned in the past year – and the MarTech conference has kept pace. The conference has doubled in size since last year’s inaugural event in Boston, and attendees were buzzing with new developments in the field thanks to inspirational ses

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LUSH Cosmetics: How a Brand Balances Ethics With Profit

Brandfolder

Although most customers enter a LUSH Cosmetics store in pursuit of fair-trade shampoo or soap, it's likely they'll walk out with much more than that. In fact, they'll probably become intrigued by an animal rights protest and sign.

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Quit Renting Your Audience in Social Media

Convince & Convert

'Smart companies are now using leased social communities (Facebook, Twitter, Instagram, et al) to drive participation in owned social communities. Owned, on-domain social communities offer more control, enhanced engagement and interaction capabilities, deeper customer insight opportunities, and reliable reach. Why did we move from owned social to leased social in the first place?

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Task management is time management: 3 tools that work

Biznology

Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. All-in-One Social Media Management. You’ve got your Twitter profile. Your Google+ account. Don’t forget Pinterest, Instagram, Facebook, and LinkedIn.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Use Video at Your Event to Engage Customers Even After It’s Over

Vidyard

Did you just participate in an industry conference? Host an event? These events are one of the best ways to engage with prospects and customers, learn and share industry knowledge, and collect a plethora of leads that could fill your pipeline for the next few months. (The lead still counts if you picked up a business card off the bathroom floor, right?

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How to Find Low-Competition Keywords with Semrush [SUPER easy]

SEMrush

If you‘re wondering how to find low competition keywords, even knowing how to search for keywords on a website can be a challenge. Luckily, the Semrush keyword difficulty metric is a great tool to help you find low competition keywords.

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[Infographic] How to Avoid Social Media Fails

SnapApp

Connecting with buyers on a personal level is one of the reasons social media is such an important marketing channel. It’s one of our favorite ways to market around a holiday. But it can also go horribly, horribly wrong – as so many brands have discovered over the years. KISSmetrics put together a fantastic infographic highlighting some of the most unforgettable brand blunders on social media in 2014.