The Lead Agency

JULY 24, 2023

This blog was originally posted on the 11 th of September 2015 and has been updated for 2023, incorporating practice questions to ask yourself with regard to the B2B marketing mix, and an 8 th P to consider! The term “Marketing Mix” is synonymous with “the four Ps”: Product Price Promotion Place However, what many people don’t realise is that the business-to-consumer (B2C) marketing mix and the business-to-business (B2B) marketing mix are not one and the same.

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Marketing Mix B2B Marketing Advertising Agencies Paid Search Agency 118

Launch Marketing

JULY 26, 2023

The B2B lead generation landscape is constantly evolving, and 2023 is no exception. Applying the right lead generation tactics throughout the entire year can make all the difference in ensuring an organization meets its business goals. Here are four key trends that B2B marketers need to be aware of if they want to stay ahead of the competition and generate more leads.

Lead Generation 118

Lead Generation Lead Scoring Lead Ranking Account Based Marketing 118

Zoominfo

JULY 27, 2023

Businesses in virtually every industry are being pushed to modernize their go-to-market strategy, with a premium on the data-driven, automation-enabled convergence of sales, marketing, and operations. As part of this evolution, the most advanced marketing teams are taking a page from their sales counterparts and using scalable plays to take their account-based marketing (ABM) strategy to the next level.

Account Based Marketing 246

Account Based Marketing ABM Marketing Analytics Tools Automation 246

BOP Design

JULY 12, 2023

Every project has a deadline. At the start, it seems easy to keep the project moving, but is it really? Unfortunately, even with the best planning, unanticipated challenges and delays arise at every stage of a B2B web design or marketing project. And, in many cases, a delay in one phase of a project impacts the timeline of another phase, like a domino effect.

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B2B Marketing Planning B2B Deliverability 107

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Webbiquity

JULY 18, 2023

Despite the looming threat of recession, 92% of marketers expect their budgets to increase or stay the same this year (at least for now). 86% say that data privacy regulations have impacted their marketing strategy over the past year. And most agree there’s one tactic that’s the biggest trend, has the highest ROI, and tops the to-do list for this year.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success.

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Open Rate Privacy Protection Marketing Automation Services Privacy 98

Content Marketing Institute

JULY 18, 2023

Limited data has prompted B2B marketers to jump to conclusions for years. That skill could come in handy to thwart generative AI tools’ jumping to false conclusions. And it may even let you define or redefine the content in your industry.

B2B 93

B2B Branding Brand Identity B2B Marketing 93

Envy

JULY 24, 2023

If you've been to a mega tech trade show, you'll immediately know what we’re talking about. Several hundred, if not thousands of vendors fight for the attention of their captured audience over a 3-day period. It's a mess.

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Trade Show Vendors B2B 118

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. You need to rank for current trending topics that lead to conversions. However, searching for current content ideas can be time-consuming. You’d surely appreciate any shortcuts you can find. Don’t worry — we’re here to help you out. Investigate our list of resources for discovering current trending topics that keep your content relevant.

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Trends Marketing AI Lead Scoring Lead Ranking 274

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Webbiquity

JULY 25, 2023

Your organization has an awesome website that ranks highly, engages visitor, and produces leads. Your marketing team has put a ton of work into the site over time, creating compelling content, logical navigation, and powerful search engine optimization (SEO), building up domain authority. Image credit: US Indonesia But it’s time for a refresh.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Search Engine Journal

JULY 19, 2023

Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives. The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.

Marketing Analytics Tools 143

Marketing Analytics Tools Analytics Google Privacy 143

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Martech

JULY 10, 2023

Recently, I had a panic attack brought on by a sort-of existential crisis. It’s the first time, maybe ever, that I was so flooded with excitement (and anxiety) over technological advances that I needed to pause. My recent trip to Augmented World Expo (AWE), the world’s largest extended reality conference, triggered AI-induced anxiety. I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us.

Marketing AI 134

Marketing AI Paid Search Agency Trends Copyright 134

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. The numbers are broken down by industry to make comparisons easier. In the second quarter, the overall average open rate for all industries was 34.46%. The click rate was 1.33% and the bounce rate was 10.09%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Marketing Insider Group

JULY 11, 2023

Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. It’s kind of like a toll road. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Content Marketing Institute

JULY 6, 2023

Ready to improve your skills for short- and long-term content marketing success but not sure which ones? Almost two dozen Content Marketing World presenters offer advice with unique twists, unexpected advice, and helpful reminders.

Content Marketing 124

Content Marketing Content Paid Search Agency Marketing 124

Schubert B2B

JULY 14, 2023

Inbound marketing focuses on attracting potential customers through valuable content. Such a strategy helps bring in more of your best-fit prospects and, ultimately, turn them into leads and customers. Furthermore, inbound marketing is often less risky and inexpensive than outbound marketing.

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Inbound Marketing Marketing & Strategy Marketing Strategy B2B Marketing 117

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Litmus

JULY 18, 2023

Holiday shoppers will soon be making their lists and checking them twice. And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. Because of this, it’s important to start crafting a strategy early to meet shoppers throughout their journey, all season long.

Planning 121

Planning Marketing & Strategy Loyalty Email Marketing 121

Search Engine Journal

JULY 3, 2023

Google's updated privacy policy allows the company to scrape public data to improve its AI models. The post Google Updates Privacy Policy To Collect Public Data For AI Training appeared first on Search Engine Journal.

Privacy Policies 121

Privacy Policies Privacy Training Google 121

Kevin Indig

JULY 3, 2023

GA4 has rolled out, and Google officially retired Universal Analytics - holy smokes! If you’re like me and millions of other marketers out there, you probably don’t fully get GA4 yet. Because how could you? It’s complex! Google’s documentation is clunky. It would’ve taken me hours to figure out how to even create events in GA4.

Lead Ranking 119

Lead Ranking Lead Scoring SEO FAQ 119

Marketing Insider Group

JULY 10, 2023

Running a business is a quick way to push your decision fatigue to the limit. While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Don’t feel alone on this one. A McKinsey survey showed that most business leaders believe that most of the time they spend on decision-making is ineffective. Scientists haven’t yet created programs to make all of your hard decisions, but decision intelligence tools can remove some of the heavy lifting.

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Budget Programs Marketing Automation Services CMS Development Marketing Budget 237

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Launch Marketing

JULY 19, 2023

A company’s B2B brand strategy can change on occasion. Whether it is undergoing a merger or acquisition or planning to enter a new market, reevaluating your brand strategy comes into play. If you’re new to creating a B2B brand strategy, you might wonder what it is and why it matters so much. A brand strategy is how you communicate who your company is, what it solves and what it stands for.

Brand Identity 111

Brand Identity Branding Marketing & Strategy B2B 111

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. Some are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. In conjunction with Search Engine Land, we recently ran a poll to find out how the industry is coping and to give marketers an opportunity to get their voices heard — and the feedback was interesting to say the least.

Marketing Analytics Tools 111

Marketing Analytics Tools Analytics Google Stats 111

Content Marketing Institute

JULY 7, 2023

Marketers in your industry will weaponize automated AI-created content to come after your search traffic and tell your brand’s story. Are you prepared for the fight?

Automation 115

Automation Generation Content Traffic 115

Search Engine Journal

JULY 10, 2023

Learn how to perform comprehensive SEO audits using Chrome DevTools, a powerful tool built into the Chrome browser. The post Using Chrome DevTools To Diagnose Site Issues In An Audit appeared first on Search Engine Journal.

SEO 119

SEO Tools 119

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Ahrefs

JULY 24, 2023

By finding and fixing those issues, you can often boost your rankings and get more organic traffic. This is where an SEO audit comes in. An SEO audit checks how well optimized your website is for search engines.

SEO 102

SEO Traffic Optimization Marketing Websites 102

Marketing Insider Group

JULY 24, 2023

Google’s tech gurus have been busy working on understanding language and how words connect on a webpage. They’ve come up with tools like ‘neural matching’ and ‘BERT’, and with every Google update , the search engine is becoming more and more sophisticated. But just because Google’s getting smarter, doesn’t mean businesses are keeping up. A lot of website owners are still stuck using outdated tactics, optimizing their websites with just a handful of keywords.

Keywords 226

Keywords SERP Eye-Tracking SEO 226

The Daily Egg

JULY 28, 2023

You know how frustrating it can be to find the right software for your business. The process of going through free trial. The post TestBox Review appeared first on The Daily Egg.

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Software Process Business 98