The Point
AUGUST 8, 2013
'When a client says “We set up lead scoring but sales doesn’t pay any attention,” it’s a sure sign that something is amiss – and more likely the problem doesn’t rest with sales. Salespeople will always pay attention to lead scoring if implemented correctly, at the very least because it allows them to prioritize their time following up on those leads that truly merit their attention.
KoMarketing Associates
AUGUST 8, 2013
'Here at KoMarketing, we talk a lot about content and content marketing. And while we’re admittedly huge fans of content, our goal is never to create content merely for the sake of creating content. When we talk to clients or even think about our own internal content strategy, the goal is always to create something that is actually useful to the target audience.
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Direct Response Coach
AUGUST 8, 2013
'When marketers and copywriters get together to develop a marketing promotion, it’s a good idea to start with a message platform. Whether it’s a formal document or just a discussion, a message platform helps all parties get on the same page before too much time is invested in writing and design. A message platform outlines [.] The post Build your message platform with the “persuasion hurdle” appeared first on McCarthy and King Marketing.
Avitage
AUGUST 8, 2013
'In an interview with Krista Tippet on the On Being podcast Seth Godin provides typically insightful answers to the question, “what is marketing?” Modern sales and marketing are indeed in transformation. This requires new thinking about these professions, the principles and practices that inform best practices. We dismiss this at our peril.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Biznology
AUGUST 8, 2013
'Photo credit: LarsZi. You’ve probably heard about this social media stuff on the Interwebz. Your customers are talking about you when you screw up. You heard about that, right? Well, it means that you might want to screw up a lot less than you used to. Now, I don’t mean mistakes. We all make mistakes and, if anything, I advocate trying things and sometimes getting it wrong.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
AUGUST 8, 2013
'Love cereal? You’re not alone. Inspired by the passion and enthusiasm people have for cereal, there’s a new, “Hello Cereal Lovers” co-branded social media community from General Mills that is generating buzz for its creative and collaborative visual storytelling approach. Spanning Facebook, Twitter, Instagram and Tumblr, the “Hello, Cereal Lovers” communities focus on General Mills’ cereal varieties, but aren’t opposed to (gasp) occasionally mix in a competitor for the sake of a sweet re
Avitage
AUGUST 8, 2013
'In an interview with Krista Tippet on the On Being podcast Seth Godin provides typically insightful answers to the question, “what is marketing?” Modern sales and marketing are indeed in transformation. This requires new thinking about these professions, the principles and practices that inform best practices. We dismiss this at our peril.
Crimson Marketing
AUGUST 8, 2013
'When launching a new product it’s all about creating the buzz. You want people as excited about your new venture as you are and on board for the release. But how and where do you promote your big announcement? With so many social media platforms and options it can be a confusing choice. Here are some key questions you might ask yourself for your next launch: What platforms should I use?
Adobe Experience Cloud Blog
AUGUST 8, 2013
'Author: Laura Atkins This week Marketo released The Definitive Guide to Engaging Email Marketing. We wanted to include insights and best practices from some of the leading minds in email marketing. We asked our top influencers the following 4 questions: 1. What is your advice for creating engaging email marketing campaigns and content? The biggest thing about creating engaging email marketing campaigns and content is to know your audience and tailor your content to that audience.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hinge Marketing
AUGUST 8, 2013
'By Amanda F. Batista, Guest Post. It’s been said that marketing is a balance of art and science. In today’s digital environment where buyers easily declare their own paths to research and engagement with prospective business partners, marketers are challenged to cultivate a meaningful role in the discovery process. Social media, mobile, and digital channels are enabling a constant stream of connectivity.
EMagine B2B Blog
AUGUST 8, 2013
'Once your business has taken the step to invest in an AdWords campaign, it’s important to manage that money wisely. This post assumes you have already done your keyword research, written your ads, and created your landing pages. Whether it’s a few hundred, a few thousand, or even tens of thousands of dollars every month, here is a plan of action for managing your campaign for optimum efficiency and prosperity: No launching on weekends.
Hubspot
AUGUST 8, 2013
'Usually, when Facebook makes a change to its interface or News Feed algorithm, the company just up and does it. One day you''ll log into Facebook and everything suddenly looks different, and you''re scrambling to figure out what the heck is going on and how the new feature may affect your marketing. Well I have some great news for you: Say goodbye to scrambling to figure out mysterious new Facebook changes.
E-Spirit
AUGUST 8, 2013
The other day a friend of mine asked me about Content Marketing. I discussed Content Marketing in an earlier blog post so I don’t want to rehash the basics here. But my friend asked an interesting question that I didn’t cover. “I understand that creating great content is important for someone in marketing. You need compelling materials to promote your company, its products on the web site, and to help fuel sales activities.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
AUGUST 8, 2013
'By now, most marketers know the drill. Tweet early and often. Be fun and personable. Don’t tweet politics or religion. Work toward engagement -- not follower count -- and the leads will find you. So far, it’s working. According to HubSpot , 36% of all marketers have found a customer (or vice versa) via Twitter in 2013. What’s hamstringing the other two-thirds?
Marketing Insider Group
AUGUST 8, 2013
'Content Marketing is hot! And while it has always been one of the ways businesses have tried to reach buyers, the emergence of digital, social and mobile platforms has produced an explosion of content. This has caused a fundamental change in the relationship between buyers and the B2B marketing and sales efforts competing for buyer attention. These changes have re-written the rules of content marketing.
ViewPoint
AUGUST 8, 2013
'Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The 6-Step Path to Creating Inherently Useful Marketing. Are you helping your customers by being as useful as possible? Jay Baer shares his thoughts on Youtility—“marketing customers actually want, instead of marketing that companies think they need”—and shares a checklist infogr
Hubspot
AUGUST 8, 2013
'Earlier this summer I received an email from one of our blog managers saying that a popular stock photography website was claiming one of the images in an ebook I had created had been wrongfully used. Embarrassed, I quickly went to the offer to see where I had gone wrong. When I looked at the offending image, I specifically recalled ensuring I was in the clear when selecting the photo for my content.
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