Marketing Insider Group
MAY 13, 2015
Growth hacking in tech is hot. Every entrepreneur knows it. It’s being credited as the new thing for tech start ups to drive exponential growth. So what is it exactly? Essentially, it’s the science of developing software that can sell itself. The thinking goes something like this. Early adopters are the new on-ramp to getting your product used, which in tech, is essentially the name of the game.
ANNUITAS
MAY 13, 2015
Last year, ANNUITAS launched a new kind of Demand Generation Survey. Unlike many surveys that are conducted each year, this survey focused solely on the Demand Generation practices at B2B enterprise companies ($250m+ in Annual Revenue). In analyzing the results from last year, it was clear that the majority of B2B enterprise organizations are in the process of maturing their Demand Generation practices and acquiring the right skill sets to do the job.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
MAY 13, 2015
Any retailer knows the supreme importance of the in-store visitor. It doesn’t matter by what means they were brought into the establishment (short of asking to use the bathroom); once they are inside they are a retailer’s best bet for an immediate sale and continuing patronage. The in-store shopper’s experience must be pleasant and convenient. They must be acknowledged immediately, not left to wander around on their own and then wander out again.
Crimson Marketing
MAY 13, 2015
Scott Brinker, cofounder and CTO of ion interactive , and Jason Heller , global leader of McKinsey Digital Marketing Operations, explain that the most important changes businesses must make to take advantage of technology often have little to do with the technology itself. Bring on the platform age. Brinker: There’s tremendous change happening in the B2B marketing technology landscape.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
MAY 13, 2015
Growth hacking in tech is hot. Every entrepreneur knows it. It’s being credited as the new thing for tech start ups to drive exponential growth. So what is it exactly? Essentially, it’s the science of developing software that can sell itself. The thinking goes something like this. Early adopters are the new on-ramp to getting your product used, which in tech, is essentially the name of the game.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
NuSpark Consulting
MAY 13, 2015
Getting a lead to sign up to your email newsletter, to fill out your form or even to make a purchase on your e-commerce page takes a lot of effort. However, you’re not done just because you’ve captured a lead or made a sale. Remember, you’re now going to have to make an effort to nurture that lead to build a relationship. The best way to start?
Adobe Experience Cloud Blog
MAY 13, 2015
Author: Steve Sloan With much discussion about mobile marketing and a raft of product announcements here at Marketo, I would like to provide a peek behind the curtain of our mobile journey and welcome our newest team members. When we started planning and prototyping our new mobile products, we met with a number of teams who had recently built their first generation mobile experiences in order to understand how their customers were engaging with their mobile apps and how they had approached the c
SugarCRM
MAY 13, 2015
The post Salesfusion Helps Marketers Drive Inbound Traffic with Built-In SEO Optimization Tools appeared first on Salesfusion.
Adobe Experience Cloud Blog
MAY 13, 2015
Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. At its annual Marketing Nation Summit event last month, Marketo announced a total of 16 award categories and sub-categories which recognized customers and partners who have succeeded with the product and taken their companies to the next level.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
MAY 13, 2015
As the world continues to become more connected, global and virtual teams are becoming increasingly prevalent. According to a recent Economist report , 78% of us work or have recently worked in a global team. And as more of us start to work in global teams, we start to run into unexpected problems. Global teams can span multiple countries, cultures, languages, and time zones, which can bring lots of new opportunities (and challenges) to the table.
LeadSquared
MAY 13, 2015
Our last webinar threw light on marketing in the hospitality industry. Floyd Tavares , Manager – Business & Digital Marketing, from Deltin Group ran the session. He was joined by Nilesh Patel , Founder and CEO of LeadSquared. In case you missed the webinar, you can watch the recording below. You will also find a short Q&A session with Floyd, talking about what has worked for Deltin and what generally works for the hospitality industry.
Hubspot
MAY 13, 2015
The way people buy has changed, so the way businesses market themselves has also needed to change. And as an educator prepping students to enter the workforce, this means that your job has changed, too. Truthfully, this change can be tough. There are so many marketing strategies, tools, and tactics out there, and you need to assess them all and then learn them yourself so you can knowledgably educate your students.
Vidyard
MAY 13, 2015
“It was the best of times, it was the worst of times.” Charles Dickens wasn’t really talking about A Tale of Two Cities. He was referring to every moment I’ve spent brainstorming ideas during my career as a copywriter and marketer. I’m not alone, am I? You’ve had the sinking feeling that you have no more creativity left in your body.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
MAY 13, 2015
When we think of marketers, we often think of using social media to promote content and engage with consumers online. But this isn't the reality for all marketers (even though it should be). When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook.
Content Standard
MAY 13, 2015
Content creation is not a simple task for businesses. Marketers and clients alike struggle to consistently produce quality content, with creative and resource limitations inhibiting the full potential of their campaigns. And, as a new case study from Ascend2 and SharpSpring points out, shortcomings in content delivery can further challenge the success of content marketing efforts.
The Freeman Company
MAY 13, 2015
Want to create an event people wouldn’t miss for the world?
Content Standard
MAY 13, 2015
Over the past few years, how many times have the words “video” and “content marketing” come up in the same conversation? I’m betting more often than you are willing to admit. I’m sure the next part of that conversation was along the lines of, “Which form of content do we make the foundation of our marketing strategy?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
LEADership
MAY 13, 2015
“It used to be that big eats small. But now it’s a world where fast eats slow. What’s important is that we get to the future first.” The comment comes from global CPG giant, Unilever’s CMO, Keith Weed. His comment is in the context of sustainability and social purpose becoming a factor that all major brands are now touting in order to enhance their reputation and status.
Hinge Marketing
MAY 13, 2015
Take it from those of us with the scars on our backs to prove it – AEC is one of the most competitive markets in professional services. Many firms hold true to traditional marketing techniques, such as PR, advertising, and referrals, as their primary marketing tactics. However, with many professional services buyers shifting to the digital space, it’s important to consider what online tools are best suited to help implement and support online marketing efforts.
Hubspot
MAY 13, 2015
When you write a blog post, how much effort do you put into the title? All too often, the answer to this question is "Not much at all." Either writers are settling on their working title for the sake of time, or they're spending just a minute or two tweaking it before pressing "publish" -- no experimentation with multiple iterations or consultation with anyone else.
Expert insights. Personalized for you.
199 
Let's personalize your content