Marketing Insider Group
DECEMBER 9, 2015
Do you often look at other people’s blogs and go, “Wow! I wish I could write a blog like that”? Now you don’t have to wonder anymore. I’ve researched and pulled together a blog post template that will not only help you write faster and more effectively, but will help you rank higher in search […]. The post How To Write The Perfect Blog Post appeared first on Marketing Insider Group.
Lattice
DECEMBER 9, 2015
Think about what inspired you as a child. Did you read a story about an astronaut and decide you were going to the moon someday? Maybe your grandmother told you stories about how she learned to cook the family recipes, and thus started your lifetime obsession with food? I personally watched Lassie when I was 6, and was inspired to begin a yearlong campaign to convince my parents that we needed to get a dog.
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Biznology
DECEMBER 9, 2015
Recently, I was asked to take a look at the website of a small B2B company. After 40 minutes of clicking and reading every link and page, I had to admit I still had no idea what this firm did. There were no clear explanations of its products, no stories that illustrated any benefits, no compelling reasons why I would want to buy from this company. Unfortunately, this isn’t uncommon, especially in the B2B marketplace.
Convince & Convert
DECEMBER 9, 2015
Sponsored Social has redefined what digital word-of-mouth can do for brands. Crossing over into the “Native Advertising,” “Content Marketing,” and “Influencer Marketing” categories, Sponsored Social is a rapidly growing marketing practice. It has created a way for brands to not only connect with their target audiences, but also for consumers and influencers to form compensated business relationships with the brands they love, while creating and sharing brand-sponsored content with their online f
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
DECEMBER 9, 2015
Author: Vyoma Kapur Microsoft recently cited the average person’s attention span is 8 seconds—this means that you need to up your game when it comes to marketing. Now e very channel needs to play an important role in your overall digital marketing strategy. Marketers need to engage consumers at the right place and the right time, and your messages need to be seen wherever the consumers are (essentially, everywhere, all the time).
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Vidyard
DECEMBER 9, 2015
Video is more compelling than text-based content. It engages minds and beautifies stories. It boosts email click-through rates and on-page conversions. But let’s face it, building a strong video marketing strategy and integrating it with the rest of your marketing activities is no easy feat. So how can you make the most of it? By checking out these 7 best practices for creating a top-notch video marketing strategy that doesn’t just engage minds but captures leads and convinces buyers.
Hubspot
DECEMBER 9, 2015
They see you when you're slacking. They know when you come in late. They know if you've been bad or good so be good for your work's Secret Santa exchange. But that's not how the song -- or the Secret Santa exchange -- really goes. You spend all day with your coworkers, but come time for your annual gift exchange, you're stuck trying to figure out exactly what Suzie will want that's also in your price range.
Hinge Marketing
DECEMBER 9, 2015
Having great content is imperative to having a successful marketing plan. Content drives leads and can expand a firm’s reach into untapped markets. Having a well planned content marketing calendar and developing quality content on a consistent basis is the same and adds depth to your overall marketing efforts. But what will make your content marketing stand out from the crowd?
Hubspot
DECEMBER 9, 2015
A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. This subscriber purge brought our total subscriber count from 550,000 down to 300,000. We're crazy, right? We must be crazy. We're the same people who just recently blogged about how important growing subscribers is to increasing blog traffic.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Content Standard
DECEMBER 9, 2015
Trust is an important component in any relationship. It doesn’t matter its nature, if a relationship doesn’t have trust then oftentimes it ends up failing in one way or another. Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging.
Hubspot
DECEMBER 9, 2015
Impressions matter -- especially in business. Oftentimes, you'll find you have to make a good impression over a business lunch. As it turns out, your choices and behavior at these meals can be very, very important to your success. And yet, many people aren't sure of proper dining etiquette. If it's just the two of your at a four-person table, where do you sit?
Brandfolder
DECEMBER 9, 2015
Personal branding is essential for developing your own professional network, but it’s also a great way to attract customers for your company. Thanks to social media updates, profiles on different.
Content Standard
DECEMBER 9, 2015
Trust is an important component in any relationship. It doesn’t matter its nature, if a relationship doesn’t have trust then oftentimes it ends up failing in one way or another. Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hubspot
DECEMBER 9, 2015
With Black Friday totals down from last year, according to a survey by Nielsen, and total sales for the day slipping more and more each year, is it safe to say that the biggest shopping day of the year is losing its luster? Sure, Black Friday sales topped out at around $10.4 billion, but that’s down almost 10% from last year’s $11.6 billion. There are quite a few possibilities for the decline, with many shouting that opening on Thanksgiving will harm Black Friday sales.
The Freeman Company
DECEMBER 9, 2015
Successful Meetings quotes FreemanXP in its overview of successful social media engagement for events
Terminus
DECEMBER 9, 2015
SiriusDecisions recently hosted their inaugural Technology Exchange in San Francisco. Over the course of two days, the best B2B marketers came together to learn how technology can help align sales and marketing to improve your team’s efficiency. We came up with our Top 5 tweets from the event that showed how the latest updates in marketing technology (MarTech) relate to account-based marketing and how companies can efficiently flip their funnel.
The Freeman Company
DECEMBER 9, 2015
2015 Recap: It’s all about changing audiences, social media, and innovation for eventprofs
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Kaon
DECEMBER 9, 2015
As the novelty of the new century diminishes, so, too, has the glow of a single marketing channel (social media) as the locus of all things “new” in marketing. In 2015, we observed a more practical approach to content marketing and a more rational view of the marketing mix, in general. In 2016, we will participate in the resurgence of value in how marketers frame their strategies and messaging.
Content Standard
DECEMBER 9, 2015
Snapchat continues to enrich its video content offerings, this time with a new feature that allows viewers to get different perspectives on the same scene. Story Explorer takes Snapchat’s wealth of user-generated video content and stitches it together in easily navigable, story-sized chunks. Users swipe up on a particular Snap to see more video perspectives from the same moment, allowing them to dive into a single scene.
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