Engagio
MAY 8, 2023
This blog dives into what metrics B2B marketers should use when consumer advertising metrics just aren't working. The post Why Your B2B Attribution KPI Metrics Are (Probably) Wrong appeared first on Demandbase.
Search Engine Journal
MAY 8, 2023
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search Engine Journal.
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Oktopost
MAY 8, 2023
Sam Thomas Davies reveals the tried and true methods that allow him to always have a repertoire of strong content. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary There’s so much to be said about looking at content that performs very well, trying to reverse engineer why it works and trying to put your own unique spin on it.
Martech
MAY 8, 2023
Generative AI has taken marketing by storm: 73% of B2B and B2C marketing executives say their companies are using it to help create text, images, videos or other content, according to a new survey. Not holding out for long. Thirty-one percent of those not using it expect to do so within a year and 46% within two years, according to the report from Botco.AI.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Sprout Social
MAY 8, 2023
Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. While dodging infractions, you must balance protecting your own intellectual property.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Sprout Social
MAY 8, 2023
As one of the fastest-growing entertainment platforms, TikTok showed it’s a powerhouse in the digital space. And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. With over 1 billion active users worldwide , we know that it’s one of the more popular platforms to date. It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy.
Martech
MAY 8, 2023
Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization. This article will discuss a four-step approach to creating a first-party data strategy. 1.
Search Engine Journal
MAY 8, 2023
Oil and natural gas marketing require special considerations when marketing online. Discover 6 strategies to expand your digital footprint and reach more clients. The post 6 Proven Digital Marketing Strategies For Oil And Gas Companies appeared first on Search Engine Journal.
Martech
MAY 8, 2023
Everyone is talking about artificial intelligence. That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including text and images, in an unlimited range of styles, and seemingly in seconds. Of course it’s exciting. But stop for a moment and ask yourself a few questions: Do I really know what AI is?
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
HG Data
MAY 8, 2023
In this step-by-step video, Adrian Escobar, Senior Enterprise Accounts Manager, demonstrates how Technology Intelligence from HG Insights enabled one of his clients to uncover a $4.8B cloud services opportunity in the finance and insurance sector. The post HG Use Case: $4.8B Cloud Services Opportunity appeared first on HG Insights.
SmartBug Media
MAY 8, 2023
B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. 1.
SendGrid
MAY 8, 2023
Email problems? Improve your email deliverability in 8 easy steps to make sure your emails stay out of the spam folder and into the inboxes. The post 8+ Best Practices to Improve Your Email Deliverability appeared first on SendGrid.
DivvyHQ
MAY 8, 2023
Don't let algorithm updates scare you away from content production! Learn 7 ways to stay on Google's good side and make sure your content is helpful and on-brand. Check out this article to get the scoop on Google's recent "Helpful Content Update.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
MAY 8, 2023
Today, Microsoft Advertising announced a new API for publishers, apps and online services to deliver ads through chat. The new Chat API will allow sites and apps to customize their chat experience, choose ad formats that work best for them and incorporate relevant ads for their audiences. This comes on the heels of new visual features and capabilities for Bing Chat users Microsoft announced last week.
Ahrefs
MAY 8, 2023
The concept of affiliate marketing involves advertising and promoting other people’s products or services and receiving a commission for each sale.
Benchmark Email
MAY 8, 2023
Email marketing is a powerful tool for finance professionals looking to grow their networks and increase their client base. With the right strategy, email campaigns can be an effective way to reach potential customers and build relationships with existing ones. In this article, we will provide you with some simple tips that you can use… The post 10 Fast and Simple Email Marketing Tips For The Finance Professional appeared first on Benchmark Email.
Only B2B
MAY 8, 2023
Choosing the right sales framework is essential for businesses to close more deals and achieve success. There are numerous frameworks out there, but two of the most popular ones are BANT and MEDDIC. In this post, we will dive deep into the differences between BANT vs MEDDIC and help you determine which framework is the best fit for your business. BANT vs MEDDIC: The Ultimate Guide to Choosing the Right Sales Framework Understanding BANT: BANT stands for Budget, Authority, Need, and Timeline.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Litmus
MAY 8, 2023
Drumroll, please! Litmus is excited to announce the beta of our new email content optimization tool, Litmus Assistant. This AI-powered feature is designed to give your email and content teams the superpowers they need to make every send count. With tone of voice indicators, inclusivity checks, and more, Litmus Assistant is here to help. Let’s take a look at what the Litmus Assistant beta can do for you.
Only B2B
MAY 8, 2023
Account-based marketing (ABM) has gained popularity as a marketing tactic among B2B businesses in recent years. Targeting certain accounts rather than casting a wide net has proven to be a successful strategy for generating higher-quality leads and boosting sales. To make sure you are getting the most out of your marketing budget, it is crucial to monitor the return on investment (ROI) of your ABM efforts, just like you should with any marketing plan.
Optinmonster
MAY 8, 2023
Want to know how to start an online business? You don’t need lots of money or even the most unique business idea ever imagined. All you need is a plan, a lot of persistence, and some patience. We’re here to help! This ultimate guide will walk you through planning your online business from just a dream to launching and growing. You’ll find lots of resources and ideas if you want to dig deeper.
New North
MAY 8, 2023
The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. This is a pretty hard-and-fast rule. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. As a B2B marketing agency , we know the uphill battle many businesses face when identifying their target audience members and strategically connecting with them.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Outgrow
MAY 8, 2023
How to Leverage Customer Success to Boost Your Business It’s no secret that customer satisfaction is the key to growth. That’s why leveraging customer satisfaction is so important to keep your business thriving. In this blog, we’ll discover how you can use customer success strategies to provide a unique and satisfying customer experience and upgrade your business to the next level.
HG Data
MAY 8, 2023
In 2023, the “Cloud Wars” continue to add turbulence to the market as top cloud providers vye for market share. One of the biggest players in the cloud computing industry, Google Cloud Platform (GCP) continues to be the go-to platform for businesses looking to leverage cloud technology to improve their operations. In fact, according to … The post How GCP Stacks up to AWS and Azure in 2023 appeared first on HG Insights.
Outgrow
MAY 8, 2023
Hey there! Welcome to the Marketer Of The Month blog! We recently interviewed Jess Petrella for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Jess and here’s what we discussed about – 1. Bridging the gap between product development and positioning 2. Marketing AI-based tools in different climates: benefits and challenges 3.
Industrial Marketer
MAY 8, 2023
There’s a general acceptance that using B2B marketing webinars can be a successful strategy for manufacturers to drive lead generation, engage with prospects, and build thought leadership. But many manufacturing marketers can recount stories of time and cost investments that resulted in a tiny audience or how a webinar went off the rails for a. Read more » The post How to Get Started With B2B Marketing Webinars appeared first on Industrial Marketer.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Metadata
MAY 8, 2023
This is the first post in our new content series, Meta With Metadata. We’re giving you an inside look at how our Marketing team uses our own product to automate paid campaigns and drive more revenue. What do Bigfoot, aliens, and stress-free B2B marketers have in common? They don’t exist. If anyone tells you they’ve seen a B2B marketer who isn’t in a constant state of panic, they’re lying.
Industrial Marketer
MAY 8, 2023
Workforce recruitment marketing continues to be wicked hard for manufacturers and industrials these days. Heck, it’s hard for pretty much everyone. Prospects have many choices, and they know how to find openings and conduct quick research to see if a job description and company is of interest to them. The good news is that your. Read more » The post The Key Elements of Workforce Recruitment Messaging appeared first on Industrial Marketer.
Valasys
MAY 8, 2023
As more individuals look for alternative sources of income , investing in rental properties has become increasingly appealing. One option recently gaining traction is investing in turnkey properties for passive income. What are Turnkey Properties? Turnkey properties are rentals that have been fully renovated, furnished, and maintained by a third-party firm.
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