Marketing Insider Group

APRIL 8, 2020

In chapter four of Mean People Suck , I talk about the link between empathy and sales. Because digital technologies have disrupted the way we do business and customers have developed a distrust of brands, traditional advertising has lost its effectiveness. The growth of the internet has altered the customer journey significantly. I was particularly struck by this research by Salesforce that found that 90 percent of the buyer’s journey is completed before they even contact a sales rep.

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Top of Funnel Advertisements Advertising Buyer's Journey 296

KoMarketing Associates

APRIL 8, 2020

As B2B marketers look to deliver a more consistent customer experience, new research shows that most agree that it’s becoming a critical differentiator for their company. Lean Data recently published “The State of Revenue Operations” report, looking back on how the customer experience shaped B2B marketers’ work back in all of 2019. Statistics showed that the majority of respondents (59.27%) “strongly agreed” that the ability to deliver a consistent, seamless customer experience across the buyer’

B2B Marketing 262

B2B Marketing B2B Differentiation Advertising Benchmark 262

Zoominfo

APRIL 8, 2020

If you know your Ideal Customer Profile well, then you’ll be aware of how you can solve their pain points now and in the future. Using an ICP helps identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? Keep reading for our best practices!

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Ideal Customer Profiles Profiling Practices Best Practices 213

The Daily Egg

APRIL 8, 2020

If nobody clicks on your call-to-action phrases and buttons, you don’t get any leads, nor do you generate any revenue. That’s the opposite of the point of using CTAs, which is why I tell business owners and marketers to take the time to refine their phrasing. A poorly-written CTA negates all the hard work you […]. The post Increase Clicks with these 12 Call-to-Action Phrases appeared first on The Daily Egg.

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Generation Leads Lead Marketing Qualified Leads 144

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

BenchmarkONE

APRIL 8, 2020

Thanks to the low cost of entry, content marketing is an extremely competitive niche. Hundreds, perhaps even thousands of sites, are fighting it out for the same keywords. To succeed, you need to create great content on your site, then support that with a guest posting strategy that will help you build links to your core content. To increase the chance of success in such a competitive market involves getting together a team of experts who can support your content marketing goals.

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Content Marketing Ad Building Planning Paid Search Agency 137

Emplifi

APRIL 8, 2020

COVID-19 has challenged all businesses to digitally transform during the pandemic. And in some cases, businesses have to make the hard decision whether to close their doors or digitally innovate even further.

Digital Transformation 136

Digital Transformation Business Social Media Media 136

Heinz Marketing

APRIL 8, 2020

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Taking a break from COVID-19 content to share with you what I’ve recently learned about campaign hierarchies in Salesforce. I’m not sure how I didn’t know about this before but at least I know now! I am by no means a Salesforce expert but, I’ve spent my fair share of time in the platform.

Campaigns 129

Campaigns Top of Funnel Account Based Marketing ABM 129

Oktopost

APRIL 8, 2020

Businesses are being forced to rethink B2B messaging. There is a whole new work-from-home culture that is now present. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? In our second episode of Oktopost’s original discussion series, “ The Globalization of Social Media ”, Scott Vaughan , Chief Growth Officer at Integrate, Inc.,and best known for finding organizations’s “secret sauces” for growth, joins Oktopost ’s Managing Dire

B2B 122

B2B Lock-In Broadcasting Advertising Agencies 122

Conductor

APRIL 8, 2020

The coronavirus and its economic repercussions have disrupted operations for a wide range of businesses, leaving many brands to question their relevance during this time. But while it’s true that your core offerings might be deprioritized during social distancing, this doesn’t mean that your values and expertise are too. Right now, people have more questions than ever as they navigate new challenges, which are sometimes as simple as finding a new show to binge or deciding what to do with that fr

Top of Funnel 126

Top of Funnel Lead Scoring Lead Ranking Lead Capture 126

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

APRIL 8, 2020

Your livestream doesn’t only have an in-the-moment purpose. The valuable asset can be converted multiple ways to get your content in front of more people and deliver even better results for your brand. Here’s how to do it. Continue reading → The post How to Get More From Your Livestream After the Broadcast appeared first on Content Marketing Institute.

Broadcasting 124

Broadcasting Brand Identity Branding Content Marketing 124

Only B2B

APRIL 8, 2020

For people working in sales, especially the ones who are new in the business dread to make cold calls but are required to do so. Working over the phones, a lot of people have wondered how to generate sales leads without cold calling and have researched several tactics for the same. Sales coaches, trainers, and management everywhere consider sales to be just a number game and preach to make the calls in order to keep their sales pipeline full.

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Cold Calling Sales Qualified Leads Sales Leads Marketing Qualified Leads 118

Search Engine Journal

APRIL 8, 2020

Here are practical and simple actions that companies can take to maximize crisis marketing in difficult times. The post Crisis Marketing Made Simple via @LWilson1980 appeared first on Search Engine Journal.

Paid Search Agency 118

Paid Search Agency Marketing Search Marketing Practices 118

TrustRadius Marketing

APRIL 8, 2020

There is no shortage of web conferencing tools out there, but not all are suited for large meetings. A virtual meeting app may work well for chatting with a client but struggle with group meetings of 10 people or more. Thankfully, TrustRadius has thousands of user reviews for different web conferencing options, complete with information about use cases and pros & cons, to help you make this decision. .

Enterprise Management 116

Enterprise Management Work Management Skype Video Marketing 116

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Martech Advisor

APRIL 8, 2020

Tom Treanor, Global Head of Marketing, Arm Treasure Data, offers perspective on achieving meaningful customer insights from IoT data. Most marketers today already struggle to keep up with the waves of data that websites, CRM, email, and mobile apps capture about their customers. The challenge will only worsen as the Internet of Things (IoT) continues to proliferate consumers' lives and bring with it a deluge of additional data as billions of new devices and sensors are deployed globally.

Ideal Customer Profiles 116

Ideal Customer Profiles Marketing Management Paid Search Agency Interactive Marketing 116

Bannersnack

APRIL 8, 2020

It’s almost the middle of 2020, so we thought it was time for a change. Nowadays, no one has the time nor the patience to deal with tangled design flows. We know this better than anyone. This is why we’ve been working hard on redesigning the way you create in Bannersnack. Today, we’re presenting the […].

Design 115

Design 115

Martech Advisor

APRIL 8, 2020

In this article, Kerrie Davis, Director of Analytics of R2i discusses how to do better things than do copy and paste data into a spreadsheet and tweak charts, so automating routine marketing reports is a no-brainer. But before you get started, take a look at these 10 steps that can help you create a report that not only looks great but also spotlights how your efforts are contributing to the bottom line.

Marketing Report 111

Marketing Report Automation Work Management Marketing Management 111

EveryoneSocial

APRIL 8, 2020

By now, if you are familiar with our content on EveryoneSocial, you’ll know we are a big proponent of activating employees on behalf of their organizations. . Meaning, the people at your company should help be the voice of the brand. They should be creating and sharing about their experiences, showcasing their expertise, and their general thoughts via social media. .

Social Media 108

Social Media Media Paid Search Agency Case Study 108

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Seismic

APRIL 8, 2020

As the enablement profession grows, the opportunities for roles in enablement continue to become more prominent. LinkedIn has almost 7,000 enablement-focused job titles currently open, for job-seekers looking for a change And as Rachel Auer, Senior Product Marketing Specialist from Calabrio points out, “[Even if] you are not in currently in enablement, a lot of skills from other jobs translate nicely into enablement.”.

Tips 105

Tips Digital Transformation Work Management Paid Search Agency 105

Choozle

APRIL 8, 2020

Like most tech companies, the Choozle team is working remotely during the COVID-19 pandemic. Here are eight virtual team building activities we’ve come up with to stay connected to our co-workers during this time. In the words of our CEO and co-founder, Andrew Fischer, our goal during this time is to “keep us individually safe and minimize exposure, but also to do our part to collectively bend the curve and slow the velocity of the spread.

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Class Education Creativity Training 105

Insider Interviews

APRIL 8, 2020

Ironically, at a time when we cannot physically touch, adding a human touch is more essential than ever -- especially at work, even while we WFH. I turned to Erica Keswin, a “workplace strategist,” bestselling author and advisor to major companies aiming to improve performance by improving relationships. There are plenty of tech stack suggestions for working from home, but once the software or the scanners are set up, how do we tackle the human side of remote work now and pivot in how we communi

Brand Identity 98

Brand Identity Branding Webinar Metrics Paid Search Agency 98

Metadata

APRIL 8, 2020

Today is an exciting day for me – it’s my first day as VP of Marketing for Metadata.io, and my first time leading an entire marketing function! And what an interesting time to start a new role like this… There are so many things in my head right now – I’ll keep this article to a higher-level summary and will be writing more in the weeks and months to come.

B2B 97

B2B Startups B2B Sales Planning 97

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Convert

APRIL 8, 2020

Over the past few years, marketers have started to adopt far more data-driven tools and methodologies than ever before. They’ve done so because the sheer amount of data available about their customers (and potential customers) is now sufficient to draw conclusions about what types of digital marketing efforts work best. Using that data to fuel.

Tools 97

Tools Best Practices Marketing 97

Optinmonster

APRIL 8, 2020

Are you updating your website’s services and looking for the best way to inform all of your clients? Sometimes it can be frustrating to look for the most effective way of communicating this information. Luckily, there’s an easier solution: website alert banners. That’s why, in this post, we’re going to explain what website alert banners are, look at 5 awesome examples of alert banners from popular websites, and show you how to create your own alert banner with OptinMonster easi

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Banners Marketing Websites Examples Template 94

Search Engine Journal

APRIL 8, 2020

Learn how to target Coronavirus-related questions your audience is searching for to drive organic traffic to your site. The post How to Rank for Questions People Will Ask During COVID-19 via @seocopychick appeared first on Search Engine Journal.

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Traffic Organization SEO Content Marketing 94

Hubspot

APRIL 8, 2020

The economic impact of COVID-19 is undeniable. In the face of closures and shifting consumer behavior, businesses across the world have had to adapt to rapidly changing economic circumstances. At HubSpot, we’re asking ourselves the same questions many of you are: What now? What should we change about our strategy, and what can go on, business as usual?

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Heinz Marketing

APRIL 8, 2020

Knowing exactly what to say in a moment like this can be extremely delicate. On one hand, there’s plenty of business as usual going on all around us. Prospects are buying, sellers are selling. On the other hand, there is a massive amount of hurt, grief and distraction at play. Entire industries have ground to a halt. Protective financial strategies are impacting employees, vendors, supply chains and more.

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Template Vendors Marketing Prospects Email Marketing 99

Hubspot

APRIL 8, 2020

Why do people really quit their jobs? Before you say "salary," "benefits," or "workload," take a second to think about the worst boss you've ever had. Were they bad at giving feedback, not helpful, or just plain mean? Did they have you feeling unmotivated, too nervous to offer ideas, or fearing that you'd lose your job with the slightest miss-step? Once you let those memories sink in, you probably won't second guess the statement: "People quit their managers, not their jobs.".

Hubspot 101

Hubspot Work Management Lead Scoring Lead Ranking 101

Outgrow

APRIL 8, 2020

Top Marketing Tools To Use During The Corona Outbreak. Today, we’re facing one of the biggest natural threats to have taken over mankind. And we’re all in this together, no matter which country, which city. Businesses from around the world are taking steps to even slightly mitigate the costs of this calamity. People are working from homes, avoiding meetings, deals, in order to prevent the spread of COVID-19.

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Marketing Automation Services Enterprise Management Work Management Outgrow 90