Tue.Mar 13, 2012

Trending Sources

Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Digital B2B Marketing

The latest report shows Pinterest now drives more traffic than Twitter. You may want to know not just how much traffic Pinterest is driving but also what users are pinning your content and driving the most traffic. Fortunately for marketers, Pinterest is one of the easiest platforms to track. Here is how to get the same information about Pinterest, even if you aren’t using Pinterest.

IDC Sees Massive Disruption From Industry’s Platform Shift

Paul Gillin

The global IT industry is in the middle of an epic platform shift and the rules for survival in a market built on mobility, big data analytics, social business and cloud computing will be very different than those that applied to the previous client/server generation. Frank Gens (photo by Jeff Ballard via Twitter @jballard). You’ll need millions of customers in order to compete.”.

Lean StartUp Movement turning some heads

grow - Practical Marketing Solutions

Click here if you cannot see this video interview with Eric Ries of The Lean Start-up. I had the pleasure of catching up with Eric Ries , author of The Lean Start-Up after he was just coming down from an amazing day of success at SXSW 2102. You get to hear about this first in this video interview! He is also a well-known  blogger  within the technology entrepreneur community.

IDC: US Tech Firms Underestimate Emerging Market Opportunity

Paul Gillin

Outdated perceptions about emerging markets blind North American technology companies to the substantial IT investments being made there, according to a top International Data Corp. researcher. By 2018, those countries will outstrip the US on IT spending by nearly $100 billion. She listed five common misperceptions and realities. Misperception:  Emerging markets are extremely cost-sensitive.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

More Trending

Do the Math to Calculate the ROI of Business Blogs

Blue Focus Marketing

Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. Of course, in order to do this these same marketers must simultaneously learn to adapt in a social media ecosystem that is in perpetual evolution.  Marketers should banish the thought that everything is permanent.  And it’s all about winning. 

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Recap of #MMChat – The Leadership Gap in Marketing

B2B Marketing Insider

Last night I had the pleasure of being a guest on the 85th # MarketerMonday chat or # MMChat – hosted by @ JeffAshcroft aka @ TheSocialCMO. Our topic was “ The Leadership Gap in Marketing ” where we discussed the changes taking place in marketing today and the leadership crisis these conditions are creating. BrennerMichael : Yes. It is a leadership issues. Buyers have changed.

Why B2B Companies Ought to Bring in Pros BEFORE Hiring In-House

Fearless Competitor

More and more, I’ve grown convinced that it is in a company’s best interest to bring in top professionals before hiring in-house for key demand generation roles. For a related article, check out Find New Customers introduces Demand Generation using the SCORE Method. Simple, Complete and Optimal Revenue Enhancement). Go to Linkedin and search for “demand generation” roles.

10 Commandments for Effective Online Social Networking


Here is a ten-step game plan for effective social network engagement. These are ten practical guidelines that will make you a better member of the social networking communities in which you participate. 1. Pull, Don’t Push. One of the first lessons you will learn very quickly when engaging in social media is that traditional forms of marketing don’t work as well. Don’t come out of the gate pushing your products or services. New tools require new rules. For example, don’t respond to new Twitter followers with a “Thanks for following. ” 2. Win the Right to be Heard.

B2B Marketing Trends for 2016

What Marketers Should (And Shouldn't) Tweet [Research]


A recent study via MarketingProfs by researchers at Carnegie Mellon University, MIT, and Georgia Tech took a look at which types of tweets provide value to readers, and which types of tweets are generally disliked. The study surveyed 1,443 Twitter users who rated 43,738 tweets during a 19-day period. These results are extreme and beg the question, why don't people find value in tweets? Hi @PersonB!

Some of the Best Tweets from the Insider Summit #IS12

Sales Intelligence View

Share. The welcome reception at #IS12 is awesome [link]. Insider Summit 2012. Sun, Mar 11 2012 21:38:39. Reply Retweet. Share. “ 92% of prospects don’t respond to cold emails or cold calls #IS12. Jim Keenan. Mon, Mar 12 2012 11:47:12. Reply Retweet. Share. Apryl Hanson. Mon, Mar 12 2012 16:49:16. Reply Retweet. Share. Anneke Seley. Mon, Mar 12 2012 14:35:39. Reply Retweet. Share. Share.

5 Secret Keys To Running An Effective Teleprospecting Campaign

Sales Prospecting Perspectives

Alright, so I’ll admit the suggestions I’m about to make really shouldn’t be considered a secret to anyone. Most of us who’ve been mired in the muck of trying to run effective calling campaigns shouldn’t be shocked by what I’m about to recommend. It’s not like we don’t know the answer to this question but - what do you feel are the ingredients necessary to run an effective campaign? Believe me; I am by no means saying I have all the answers. Most of us that have been doing this long enough should understand what those core areas are.

How to Build a Content Development Plan for Your Site

The Effective Marketer

Note: this is another great guest post by Brad Shorr. See his bio at the end. Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? This often happens when a firm fails to make a long-term content development plan a component of its new site launch. The consequences of haphazard content development are quite serious: Interested prospects can’t find what they are looking for, so they click off the site. Here are ways to prevent these things from happening. 1. Services.

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The B2B Demand Gen Marketing Playbook

17 Foolish Mistakes to Avoid as a Guest Blogger


Guest blogging can provide a variety of awesome benefits: it can do wonders for your search engine optimization, be a great way to get exposed to a brand new audience, help you improve your thought leadership, and better establish you as an expert in your industry. That being said, getting your guest posts accepted by and published on the blogs of others is no easy feat. Do your homework.

How to Blog: What Do I Write About?

B2B Marketing Traction

One of the top questions I get about starting a blog is, “What would I write about?” ” This question is particularly common for B2B marketers. blog is defined as a web site that contains writings based on experiences, observations, and opinions. For some B2B marketers, it’s hard to imagine that anyone would really be interested in news about our products and services.

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Sales on an Uncertain Sea – Part 1

B2B Lead Blog

Keeping your charts updated. Bad data sinks sales. Don’t say this out loud, but sales is the bread and butter of any organization that produces or delivers goods and services. Sales people already have giant egos anyway, so you probably won’t have to tell them that, but it would do well

RFPdb has opened its archives of old RFPs for free

Confluent Forms

Confluent Forms LLC, owners of the RFP Database , are proud to announce that we have opened our archive of expired RFPs to the public, without credits or even an account being required. If you are searching for historical RFPs, or examples of RFPs to use in creating your own RFP, you now have free access to approximately 66,000 Requests for Proposals. Some old RFPs that consisted of a link to the originating source might not work (they could have been removed from their site), but there are tens of thousands that will work that include the original RFP file(s).

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B2B Marketing Trends for 2016

How is South by Southwest getting covered in social media? Find out in Future of Engagement!


South by Southwest draws film professionals and enthusiasts from throughout the United States to. Austin, Texas for the week-long festival. This year’s festival started on March 9, and there was already. lots of coverage of it before that. In this week’s Future of Engagement , host Murray. Newlands analyzes how coverage of SXSW grew across social media platforms, both before the first.

12 Photos from SXSW Interactive

It's All About Revenue

by Jesse Noyes | Tweet this Another South By Southwest Interactive festival is wrapping up. The luminaries of techs are boarding planes and heading home. It was a week beset by torrential downpours and followed by blinding sun. People huddled in sessions, then took to the streets. In short, it was wet and wild. But these photos can tell the story better than I can. Enjoy! The Eloqua booth at SXSW.

Love Every Lead – 4 Ways Marketing Automation Benefits the Sales Cycle

Modern B2B Marketing

by Fergus Gloster Marketing automation solutions bring significant benefits in terms of demand generation to a wide range of companies. It’s very clear that marketers can now generate, score and nurture leads to a level that was not possible just a few years ago. However many companies fail to convert this breakthrough into success as measured in terms of pipeline created.

MQL 10

Out-of-the-Box Airline Social Media Initiatives

WindMill Networking

Social media has become prominent in various aspects of travel , and the airline industry has honed in on a number of out-of-the-box ways to utilize it. From general customer service, to classy events, to luggage tracking, to allowing guests to choose their seatmate, airlines have been tying in social media in various ways. They did just that, and it resulted in 5.4 million brand impressions!

A Content Formula for Complex B2B Organizations

Pull Marketing Strategy: 3 Steps to Attracting More Customers

Tomorrow People

Attracting customers is the lifeblood of every business. Yet drawing in new leads and converting them into sales can be a time consuming and costly process. Apply these steps to your business to attract more customers with less effort. 1. Track your market. crucial aspect of boosting business is tracking your market. This means listening to what your potential customers are saying and understanding what interests them. In doing this, you gain a clearer and more strategic picture of how to focus your marketing to attract potential business. 2. Create a pipeline. Keep improving.

How to Excel With the Most Underused Marketing Automation Features


From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Based on 361 respondents, Loopfuse showed that, while many users have adopted the basic features of its marketing automation tools , most haven't started using many of the more advanced features. Lead Nurturing. The Challenges.

Optimizing your page for Search Engines – Part 3: Best Practices – Meta Descriptions and Keywords

EMagine B2B Blog

In the past two posts in this series, we talked about how optimizing your site allows for creating authority around targeted keyphrases, which will allow your site to rank higher in the SERP (search engine results pages). We also discussed how Title Tags are the first place search engines (and humans) determine the relevance of [.]. Search Engine Marketing

Some of the Best Tweets from the Insider Summit #IS12

Sales Intelligence View

Share. The welcome reception at #IS12 is awesome [link]. Insider Summit 2012. Sun, Mar 11 2012 21:38:39. Reply Retweet. Share. “ 92% of prospects don’t respond to cold emails or cold calls #IS12. Jim Keenan. Mon, Mar 12 2012 11:47:12. Reply Retweet. Share. Apryl Hanson. Mon, Mar 12 2012 16:49:16. Reply Retweet. Share. Anneke Seley. Mon, Mar 12 2012 14:35:39. Reply Retweet. Share. Share.

B2B Marketing Trends for 2016

VIDEO: Content Marketing and the Power of Story

Client Bridge

Content marketing is a way for brands to tell their story to attract and retain customers. By some estimates, content marketing efforts account for 25% of all marketing budgets. Here's the opening video from Content Marketing World, which gives an overview of the history of content marketing. Watch on YouTube

Recap from the InsiderSummit #IVJAM

Sales Intelligence View

Share. Fbcdn. Fri, Mar 09 2012 21:12:59. Question #1. Share. “ How does (or should) social media impact an organization’s lead generation and nurturing processes? IVJam. Zachary Reiss-Davis. Mon, Mar 12 2012 12:35:01. Reply Retweet. Answers: Share. “ #IVJAM daily and weekly quotas for our team to have meaningful social interactions to build the habit and skill. ralf vonsosen. Mon, Mar 12 2012 12:52:10. Reply Retweet. Share. “ #IVJam: customers use social media sources to make purchasing decisions more and more. Susanna Porter. Mon, Mar 12 2012 12:45:13. Reply Retweet.

White Papers: Does Your Writer Have an Eye for Detail?


An obvious typo. usage that shows a clear misunderstanding of the word's meaning or proper use. statement of quantitative results where the math doesn't add up. missing or incorrect source citation. These errors seem small on their own, but when they appear multiple times within your materials, they diminish your credibility in a reader's mind. Worse yet, even a simple spelling error can result in a large loss of online sales. But what are the details the writer (and you, when reviewing) should be looking for? Look out especially for homonyms that have different meanings (e.g.,