Kapost
FEBRUARY 1, 2019
We all know it: attention spans are spread thin. Even if you write the most engaging, informative, and value-rich blog post, you may struggle to attract readers. Hitting the “publish” The post How to Distribute Your Blog Content to Increase Impact appeared first on Kapost Blog.
Content Marketing Institute
FEBRUARY 1, 2019
? If your company wants to be seen as a media outlet, your brand journalism can’t be light on ethics, riddled with errors, and sopping with self-interest that suffocates readers. Real journalism is about building an audience by telling true stories. “Your content needs to meet journalistic standards if you want it to be taken seriously,” says Iris Mansour, a journalist turned content strategist.
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InsightSquared
FEBRUARY 1, 2019
Over the last twenty-five years, I have worked in a variety of environments and roles that, in one way or another, focused on the pursuit of sales. During those years, there were many times when I was frustrated by the lack of reporting capabilities necessary to drive continuous improvement. Through it all, it was clear that having the right metrics presented with actionable insights was the key to getting better.
Influitive
FEBRUARY 1, 2019
Employee advocacy is when employees share positive opinions about your company through word of mouth, both online and in person. It boosts your brand as an employer because the voices of genuinely delighted employees are way more impactful than your company tooting its own horn. So why is employee advocacy such a big deal, and. The post What Is Employee Advocacy?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
DiscoverOrg
FEBRUARY 1, 2019
We’ve all used chatbots. Sometimes they look like a pretty young receptionist named Kim, sometimes they look like robots … but sometimes chat is a different animal altogether. Sometimes, that chat is a real, live sales professional, reaching out because they know what you’ve clicked on, when you clicked, how much you’ve read – and that the time is right to reach out.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Biznology
FEBRUARY 1, 2019
It’s no secret that technology has become a very valuable asset to any company or organization in today’s business environment. The right technology can vastly improve a company’s overall efficiency and performance in the market, as well as improve employee productivity, communication, collaboration, morale and engagement company-wide.
Heinz Marketing
FEBRUARY 1, 2019
By Joshua Baez , Engagement Manager at Heinz Marketing. We’re all busy. There’s no denying that. And in our line of work (that work being marketing, and even more specifically, agency marketing), being busy just comes with the job. It doesn’t matter whether it’s the first of the month or last of the month. Whether it’s the start or end of a quarter.
SendGrid
FEBRUARY 1, 2019
The Twilio acquisition of SendGrid has officially been completed. Read more about these two companies and what it means for our customers around the world. The post Ahoy, Twilio SendGrid appeared first on SendGrid.
SmartBug Media
FEBRUARY 1, 2019
Would you rather listen to this blog instead of reading it? Just click play below. Hey, you! Yeah, you! The one that’s been living under the rock! Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? Okay, okay, it’s 2019. I’m pretty sure that almost everyone knows that.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Emplifi
FEBRUARY 1, 2019
Engaging customers on social media is not an easy task. It takes the right strategy, a deep understanding of your audience, and commitment to be able to get your customers to interact with your brand.
Vidyard
FEBRUARY 1, 2019
Big plans for this year! I’m going to scrub our contact lists, spit-polish our old nurture emails, and finally get around to fixing the gate on our landing page. Oh, and events! I love events. Let’s do twice as many this year. And yes, this is the year we align with sales. Maybe we even launch a chatbot. And … wait. Have I seen all those resolutions before?
Strategic-IC
FEBRUARY 1, 2019
Designed to help advertisers “reach the right audiences with relevant ads that match their professional interests”, LinkedIn has released Interest Targeting in Campaign Manager. Why LinkedIn Interest Targeting? For those considering or adopting highly targeted, account-focussed strategies, this is good news; LinkedIn Interest Targeting is specifically designed to cut through the ‘noise’ of the LinkedIn timeline to deliver timely, relevant and engaging content, based on individual LinkedIn user’s
Vidyard
FEBRUARY 1, 2019
Big plans for this year! I’m going to scrub our contact lists, spit-polish our old nurture emails, and finally get around to fixing the gate on our landing page. Oh, and events! I love events. Let’s do twice as many this year. And yes, this is the year we align with sales. Maybe we even launch a chatbot. And … wait. Have I seen all those resolutions before?
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
BenchmarkONE
FEBRUARY 1, 2019
Regardless of how much experience you and your employees have, there’s always someone out there who can teach you something new. While some marketers try to project an air of being at the top of their game, the smart ones know that there’s always room to learn new things if they want to stay competitive. Fortunately, the modern world gives us plenty of ways to learn new skills and pick up new information.
Method and Metric
FEBRUARY 1, 2019
What is Google My Business and Why You Should Use It. Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. By enhancing your GMB listing with accurate and rich information, your business can improve its organic growth by increasing its visibility on local Google searches, and therefore be more easily found by potential customers.
Hubspot
FEBRUARY 1, 2019
What's your company worth? It's an important question for any entrepreneur, business owner , employee, or potential investor -- for any size company. And like most complex mathematical problems, it depends on a variety of factors. If you're an entrepreneur , understanding the value of your company becomes increasingly important as the business grows, especially if you want to raise capital, sell a portion of the business, or borrow money.
Salesforce Marketing Cloud
FEBRUARY 1, 2019
The ability to deliver consistent and relevant experiences across channels is a major goal for marketers. One of the main reasons the customer data platform (CDP) has taken off in recent years is to better address this challenge.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Moz
FEBRUARY 1, 2019
Posted by BritneyMuller Page speed is an important consideration for your SEO work, but it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? In this week's edition of Whiteboard Friday, Britney Muller goes over what you need to know to get started.
Inbox Insight
FEBRUARY 1, 2019
Reading time: 2 minutes. Get the basics right and the rest will look after itself. This may sound like a simple premise but in an industry where perpetual flux is an industry standard, the work of B2B digital marketing is far from simplistic. To add to this, thanks to technological acceleration new concepts, along with their buzzwords, are constantly entering the marketing lexicon.
Golden Spiral
FEBRUARY 1, 2019
There are problems in your target market. The more technology has evolved (and the more competition has arisen), the more complex those problems have become. And if you want your offering to succeed, then you need to be the one to provide the solution. The good news is that you don’t have solve every problem, just one. The solution to even one part of complex market problem can have very significant consequences.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
nDash
FEBRUARY 1, 2019
#NoDaysOff: you’ve likely seen this motivational phrase throughout social media – and it’s a motto that the nDash product and customer success teams live by. Some might call us workaholics, but the truth is that we absolutely love our customers, community, and product, and want to make sure we’re providing the best experience to you and your team!
Choozle
FEBRUARY 1, 2019
Why learn programmatic advertising. Win over your boss and build your programmatic buying team. Digital ad campaign best practices to think about. Choose the right tools. Tie your marketing metrics back to business outcomes. Ready to go forth and conquer? You’re not alone in this journey, modern marketer. More and more companies are creating in-house programmatic media buying teams.
QuanticMind
FEBRUARY 1, 2019
Speech recognition. Virtual assistants. Self-driving cars. If you’re a Sci-Fi fan, or if you’ve ever seen a classic apocalyptic movie, you likely know that the concept of intelligent machines is hardly new. Historically it’s been the fodder for books, movies and imagination for the past few generations. But the last several years have shown us that Artificial Intelligence is not only here to stay, but is not-so-gradually disrupting industries and changing our lives.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Content4Demand
FEBRUARY 1, 2019
Pop quiz: What’s a great way to engage buyers, encourage them to rate or assess their current strategies and connect them to an end goal or potential? The not-so-surprising answer is quizzes and assessments! Your buyers are gravitating to more snackable, easy-to-digest assets: Up to 84% say they have started to prefer more interactive and visual content that they can access on-demand.
Stevens & Tate
FEBRUARY 1, 2019
As you begin launching any new marketing campaigns at the beginning of the year, it’s a good idea to check out some of the latest marketing trends. While some marketing trends come and go, many of them have the potential to influence your own marketing efforts for the better, not to mention that the industry certainly latches onto certain marketing trends, which means you won’t want to fall behind.
Walker Sands
FEBRUARY 1, 2019
On Thursday, January 31, our President, Mike Santoro, braved record breaking -36 degree temps to deliver the keynote speech at bpm’online’s ACCELERATE Chicago event. Despite the weather, a packed room enjoyed his presentation on “Accelerating Business Adaptation in Response to Industry Disruption” in which he shared his methodology for ensuring your business is ready to adapt.
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