SmartBug Media

JULY 4, 2023

In an increasingly competitive market, it is essential to maximize your brand’s impact however you can. One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. Many people may view marketing and PR as interchangeable, but they are in fact two distinct forms of communication with unique goals and objectives.

PR 98

PR Planning Marketing Management Public Relations 98

Search Engine Journal

JULY 4, 2023

WordPress vulnerability in plugin with 200,00+ active installations is actively exploited, allowing full site takeover with trivial effort to bypass security filters The post Ultimate Member WordPress Plugin Vulnerability Allows Full Site Takeover appeared first on Search Engine Journal.

Activities 94

Activities 94

ATAK Interactive

JULY 4, 2023

Marketing is an essential aspect of any business that seeks to succeed and grow. A strategic marketing agency can help businesses to develop effective marketing strategies that can drive growth and increase revenue. In this article, we will explore the benefits of strategic marketing agency services and how they can help businesses to achieve their goals.

Advertising Agencies 78

Advertising Agencies Paid Search Agency Ad Agencies Service 78

Search Engine Journal

JULY 4, 2023

Google Analytics is under scrutiny for GDPR issues. Swedish data protection authority warns companies against use. The post Google Analytics Violates GDPR, Says Swedish Watchdog appeared first on Search Engine Journal.

Analytics 80

Analytics Google Companies Tools 80

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

ATAK Interactive

JULY 4, 2023

Staying ahead in the ever-evolving world of B2B marketing is crucial for companies aiming to thrive in 2023. Understanding and embracing the top trends in this dynamic landscape can make all the difference. In this blog, we will explore the key B2B marketing company trends that are set to shape the industry in 2023. Why is it essential to stay updated with B2B marketing trends?

Paid Search Agency 78

Paid Search Agency Trends B2B Marketing Companies 78

Varicent

JULY 4, 2023

Your #1 resource for sales performance management tips, best practices, and strategies to help you own your revenue growth. Learn innovative approaches to drive success.

Tips 75

Tips Resources Practices Best Practices 75

Champion Communications

JULY 4, 2023

Hyperview , a datacentre infrastructure management (DCIM) software provider, is the latest addition to Champion Communications’ roster of ambitious B2B brands using PR to achieve growth. Founded in 2012 and headquartered in Vancouver, Hyperview empowers operations teams to optimise capacity of their data centre infrastructure, along with lowering costs and avoiding unplanned outages.

Work Management 62

Work Management Public Relations PR Marketing Management 62

ClickDimensions

JULY 4, 2023

The past few years have brought about major changes to the way businesses operate, but SMBs that sell to other businesses are largely still reliant on the same B2B marketing and sales strategies they’ve always used. In the part one of this blog series , we discussed why the traditional approach to B2B marketing and sales is no longer effective for many organizations due to outdated buyer’s journeys, lack of buyer-centricity, and the prioritization of leads ( read part one of this series here ).

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B2B Sales Marketing Budget B2B Marketing Marketing & Strategy 52

Champion Communications

JULY 4, 2023

Thousands of emails, crafting pitches, and an ever-changing media landscape – if we are being honest, effective communication with journalists is the key to success for any PR professional. As PR professionals, our role is to bridge the gap between the complex technical language used by business spokespeople and the need for captivating, reader-friendly stories.

Press 62

Press PR Public Relations Research 62

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Modern B2B

JULY 4, 2023

Personalisation at scale We’re not talking about email personalisation or high volume. We’re talking about discrete experiences for high value accounts. When we talk scale, we’re talking global, not country specific. So, in summary, global ABM programmes that require centralised orchestration that uses personalisation as a key part to tailor experiences.

Marketing AI 52

Marketing AI Account Based Marketing ABM B2B 52

ClickDimensions

JULY 4, 2023

For many years, email marketers have either known or suspected that some of the Clicks recorded for their campaigns are not all being created by their subscribers. That instinct makes a lot of sense, as we know that email must be handled by software, firewalls, and filters whenever they are delivered. For example, products like Barracuda’s Multilevel intent analysis have been around for over ten years now.

Correlation 52

Correlation Opt-out Mobile Advertising CAN-SPAM 52

Fount Media

JULY 4, 2023

A High-quality prospect database is like a treasure trove of potential customers, waiting to be discovered and engaged with. It forms the backbone of successful marketing and sales teams in business, and let me tell you why it’s so crucial. Having a top-notch prospect database allows your teams to target The post 5 Techniques to Build an Exceptional Quality Prospects Database!

Ad Building 52

Ad Building High Quality Lead Marketing Prospects Email Marketing 52

Varicent

JULY 4, 2023

Wouldn’t it be great to create a sales compensation program that you could set up once, let it run, and then tweak it a bit for next year, and then let it run again? ‘Rinse and Repeat’? Just think how much time and energy you’d get back by not worrying about your sales incentives.

Tips 52

Tips 52

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Social Media

Search Engine Journal

JULY 4, 2023

The best way to future-proof your business is by staying engaged with AI, pushing the boundaries and trying things. The post How To Build A Future-Proofed SEO Strategy When AI Is Changing SEO appeared first on Search Engine Journal.

SEO 22

SEO Ad Building Best Practices Business 22

Single Grain

JULY 4, 2023

Converting leads into customers is a crucial step in any business’s growth and success. While many focus on generating a high volume of leads, the secret lies in optimizing the conversion process itself. In this article, we will explore key techniques and best practices to help you improve your lead conversion rates and ultimately turn more prospects into loyal and long-lasting customers.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Search Engine Journal

JULY 4, 2023

Twitter's search visibility on Google fell by 32% in a single day, according to Sistrix, following actions taken by CEO Elon Musk. The post Twitter’s Google Rankings Plummet Following Actions By Elon Musk appeared first on Search Engine Journal.

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Google Twitter 111

Single Grain

JULY 4, 2023

One of the greatest challenges for content creators is consistently coming up with fresh and engaging ideas for content. Luckily, there’s a slew of wonderful sources that can give you virtually limitless ideas to spark your creativity. Whether you’re a beginner or a seasoned writer, having these sources at the read will help you continually create captivating content that drives traffic and converts.

Content 52

Content Lead Scoring Lead Ranking Marketing Analytics Tools 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Single Grain

JULY 4, 2023

The decline in organic reach and the impact of privacy changes on paid advertising have made it more difficult to achieve the same level of social media ROI as we have seen in the past. However, there are effective actions you can take to overcome these obstacles and adapt your approach to get the most out of your social media presence. In this blog post, we will explore two overarching strategies – influencer marketing and pillar content creation – to help you boost the value you can get out

Social Media 52

Social Media ROI Media Advertising Agencies 52