Webbiquity
JULY 11, 2023
Guest post by Scarlett Finley. Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach.
Marketing Insider Group
JULY 11, 2023
Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. It’s kind of like a toll road. Gated content filled with handy how-to guides and relevant research can be the fastest route for your clients to make up their minds.
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Blue Flame Thinking
JULY 11, 2023
Tiffany knows a thing or two about solving complex problems. Her brain is always buzzing to find the why behind the issue, which helps get to the root cause when puzzling through solutions. In her tenure, she’s worked with a wide range of companies, including Liberty Mutual Insurance, Georgia Pacific, Spectrum Health (now Corewell Health), Gordon Food Service, Heartland Financial, and more.
Marketing Insider Group
JULY 11, 2023
Word of mouth is the best publicity, but it’s not enough to sustain a thriving business. Sooner or later, you have to decide how to advertise online if you want to grow. However, getting a good return on ad spend is challenging. A recent study found that brands overestimate ad conversions by 4,000%. So, what really works? Here we give seven strategies to guide your online advertising.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
ATAK Interactive
JULY 11, 2023
Greetings, fellow marketers and enthusiasts of B2B growth strategies. I'm thrilled to guide you through the impactful world of HubSpot Marketing Agencies and their pivotal role in fostering B2B growth. In this digital age, where collaboration and innovation are paramount, understanding the synergy between HubSpot's capabilities and the aspirations of B2B enterprises is key.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JULY 11, 2023
Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. The list of complaints is long — from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. GA4 is the predominant tool for measuring website performance and user behavior.
Search Engine Journal
JULY 11, 2023
How do you make YouTube a profitable venture for B2B businesses? Find out about how to do B2B YouTube marketing right. The post How To Create A B2B Content Strategy For YouTube [Podcast] appeared first on Search Engine Journal.
Martech
JULY 11, 2023
Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities. DOOH is one of a range of channels across which Basis users can buy inventory and execute campaigns. Basis and Vistar Media.
Search Engine Journal
JULY 11, 2023
Stand out from the competition when pitching to enterprise companies when you keep these top 10 tips in mind. The post What You Need For The Big Pitch To Enterprise Companies appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Salesforce Marketing Cloud
JULY 11, 2023
Transform your career with Salesforce Discover your Salesforce Career Path Get started today Worldwide, Trailblazers are building successful careers, communities, and companies with Salesforce. Powering this effort is Trailhead , Salesforce’s free online learning platform. More than 5 million people around the globe are learning in-demand skills on Trailhead to transform their careers, drive success at their companies, and get started on new Salesforce Career Paths.
SmartBug Media
JULY 11, 2023
In today's vibrant digital marketplace, a well-designed Shopify landing page is essential. A Shopify landing page is a standalone webpage created explicitly for marketing or advertising purposes. It's where a visitor "lands" after clicking on a link in an email or ads from Google, YouTube, Facebook, Instagram, or elsewhere on the web. Its primary purpose?
Martech
JULY 11, 2023
Despite warning advertisers that the tool would be replaced by Google Analytics 4 on July 1, UA is still processing data as usual for most people. Why we care. Marketers were reluctant to make the switch from UA to GA4, despite Google insisting it was enforcing the migration. Although the industry was given more than a year’s notice, many were not prepared for the sunset deadline and have been struggling to understand how to navigate GA4.
Search Engine Journal
JULY 11, 2023
Anthropic launched Claude 2, an upgraded version of its conversational AI assistant, with improved reasoning, safety, coding skills, and file uploading capabilities in public beta. The post Anthropic Launches Claude 2 With 100k Context Windows, File Upload Capability appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
JULY 11, 2023
Over time, poor technology integration has painted a landscape of fragmented tools and inconsistent data, leading to the unwanted pitfalls of revenue losses, missed opportunities and tarnished brand perception. In this webinar, Bill Sears and Christian Monberg from Zeta Global and guest speaker Joe Stanhope from Forrester Research will reveal the role a comprehensive integration strategy plays in optimizing existing technology and connecting disparate data sets, improving customer experiences, a
Content Marketing Institute
JULY 11, 2023
Facts get fuzzier and grow exponentially in this digital media era. You cannot stop that. However, you can give your audience something to believe in. Enter the point-of-view architecture for your brand.
Search Engine Journal
JULY 11, 2023
Microsoft Advertising's latest updates include AI-enhanced predictive targeting, RSA improvements, and a range of other features designed to optimize ad performance and streamline advertising processes. The post 8 Microsoft Advertising Updates Including Predictive Targeting And Generative AI For RSAs appeared first on Search Engine Journal.
SmartBrief - Marketing
JULY 11, 2023
Social media is everywhere, and nearly everyone including brands and businesses have a presence on one social media platform or more. With so many brands vying for the attention of their consumers, it’s essential to ensure a successful communication strategy in order to boost brand awareness, build trust and create stronger relationships with potential buyers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Fount Media
JULY 11, 2023
The healthcare industry has witnessed significant growth in recent years, driven by advancements in medical technology, an aging population, and increased healthcare spending. As of 2021, the global healthcare market was valued at approximately $8.5 trillion. This value encompasses various sectors, including pharmaceuticals, medical devices, healthcare services, and health insurance.
Atomic Reach
JULY 11, 2023
The TikTok algorithm creates viral moments using a different methodology than other social networks. If you use the same influencer marketing tactics on TikTok that you use on Facebook or Instagram, you are following a formula for failure. To succeed on TikTok, you need to know what's unique about TikTok's algorithm, what influences your results, and what doesn't work.
EveryoneSocial
JULY 11, 2023
In today’s social media world, capturing and keeping attention is everything. With nearly half of the world’s population scrolling through their feeds every day, effective social copy isn’t just nice to have — it’s a prerequisite for success. And it’s even more effective when that social share comes from an employee versus a brand account or CEO.
Search Engine Journal
JULY 11, 2023
New EU-US data privacy framework brings legal clarity for Google Analytics 4 in Europe; companies still accountable for compliance. The post GA4 Legal In Europe Following New Data Privacy Framework appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Science Review
JULY 11, 2023
Discover more about the applications of generative AI for content professionals and review the results of our tests with Chat GPT, Dall-E 2, and AskWriter
RDIGS
JULY 11, 2023
Today, businesses may attract leads from various sources. However, not all leads are equal. Some may merely be curious visitors, others might be casually browsing, while a select few hold the potential to become valuable customers. The tricky part is figuring out which leads are worth pursuing and how to effectively nurture them so that they turn into customers who are loyal to your brand.
Fount Media
JULY 11, 2023
The healthcare industry has witnessed significant growth in recent years, driven by advancements in medical technology, an aging population, and increased healthcare spending. As of 2021, the global healthcare market was valued at approximately $8.5 trillion. This value encompasses various sectors, including pharmaceuticals, medical devices, healthcare services, and health insurance.
Square 2 Marketing
JULY 11, 2023
Marketers are facing an increasing list of challenges going into the second half of 2023, and in 2024 those challenges don’t look to get any easier. Increased regulation, new privacy rules, artificial intelligence, and social media and email overuse are among the biggest challenges. However, with the right perspective, strategy, tactics, campaign, technology and process in place, marketers can be successful at generating leads and driving revenue for their companies.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
DivvyHQ
JULY 11, 2023
Leveraging a content calendar is key to successful content marketing, and creating a calendar template is often a necessary starting point. In today's article, we're digging into how to create a content calendar template with all the fields you'll likely need. Of course, if you're more advanced and need a robust content planning platform, we can help there as well!
Valasys
JULY 11, 2023
New Jersey, USA, July 11: By introducing a different home feed, Threads, Meta’s new social media app, intends to solve customer issues. Instagram’s CEO, Adam Mosseri, addressed user input and declared that Threads would soon include a chronological feed of postings. Instead of relying on Threads’ algorithm to choose material, this action satisfies users’ demand to view posts from accounts they follow.
HG Data
JULY 11, 2023
Download our latest market report now! HG has identified over 1.5 million businesses spending $3.7 trillion on IT software, services, communications, and hardware in 2023. We’re thrilled to announce the release of our IT Spend Report: The Ultimate B2B Market Forecast for 2023. A first-of-its-kind in the industry, this comprehensive market report details the global … The post IT Spend Report: The Ultimate B2B Market Forecast for 2023 appeared first on HG Insights.
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