KoMarketing Associates

FEBRUARY 9, 2015

'It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. That doesn’t necessarily mean the organization wants to market to multiple countries either. Rather, an organization – particularly one based in a country outside the United States – will need to market their solutions to visitors using their native language and other languages in proximity of their country, as well as English potentially.

SEO 191

SEO B2B Marketing & Strategy Guidelines 191

Biznology

FEBRUARY 9, 2015

'I teach at Rutgers, other schools, and for many large companies on the subject of digital marketing. I am no dummy–I think it is important for people to know things about digital marketing, and they should definitely hire me to explain those things. But the longer I teach people about digital marketing, the less I think that digital marketing success revolves around knowledge.

Internet Marketing 159

Internet Marketing Act-On Paid Search Agency Marketing 159

Crimson Marketing

FEBRUARY 9, 2015

'Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . “The resulting expansion of platforms has propelled consistent growth in marketing expenditures, which now total as much as $1 trillion globally.

Paid Search Agency 141

Paid Search Agency Work Management Marketing Management Advertising Agencies 141

Adobe Experience Cloud Blog

FEBRUARY 9, 2015

'Author: Mike Tomita Most of the traffic that comes to your website will not convert, or even take an action you’d like them to take. It’s just an unfortunate fact of life. Today’s consumers have access to a staggering amount of information and tend to do a lot of research before taking action. As marketers, it’s our job to make sure that our brand stays top of mind until they are ready.

Personalization 105

Personalization Conversion Marketo B2B Thought Leadership 105

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Convince & Convert

FEBRUARY 9, 2015

'Tweetable Moments We place a lot of trust in that team member on the ground to make the decisions. tsauce Tweet This. Trust the Locals. Tony Saucier is the Director of Social Media at Life Time Fitness. Life Time Fitness currently has 114 health and fitness clubs across the U.S. and Canada. In addition, they offer athletic events , like the Miami Marathon they just hosted, as well as digital online-only products (planning tools, workout videos, connections to personal trainers and registered d

Skype 123

Skype Social Media Content Trust Marketing 123

Hubspot

FEBRUARY 9, 2015

'It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. But just because the tool is valuable doesn''t mean that everyone is using it properly. If you aren’t getting the results out of LinkedIn that you were hoping, consider asking yourself if you are making any of the following mistakes.

Linkedin 61

Linkedin Broadcasting Network Marketing Profiling 61

Genroe

FEBRUARY 9, 2015

by BuzzFarmers . Why is a very powerful word. One of the most popular Ted talks of all time, over 19 million views, asks you to start not with the how of your business but the why of your business. Why asked 5 times is the basis of the incredibly powerful 5 Whys root cause analysis technique. Young children find out how the world works by asking why a seemingly endless number of times.

Customer Satisfaction 68

Customer Satisfaction Work Management Promotion Marketing Management 68

Hubspot

FEBRUARY 9, 2015

'There are plenty of ways to use your Twitter cover image to promote your business. You can implement different tactics at different times, depending on what’s going on in your business at the moment. Mix them up and keep things fresh, while always being consistent with your branding. 1) Build Instant Trust. Rebekah has an impressive social media pedigree.

Twitter 61

Twitter Trade Show Outreach Social Media 61

KEO Marketing

FEBRUARY 9, 2015

'Structured data is a critical component of a successful search engine optimization strategy. Search engines used structured data markup to find and filter search results. So if you want Google or other search engines to see and share your information correctly, you need to make this a high priority. Unfortunately, structured data can be confusing and time-consuming to create and monitor.

Google 52

Google Tools Validation Search Marketing 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Vidyard

FEBRUARY 9, 2015

Ever tried to train an 8-week old puppy? It’s a good thing they’re so damn cute because it can feel impossible keeping their attention in between tail-chasing and peeing on the carpet. Well, your video viewers aren’t much different (but hopefully without the uncontrolled urination). Did you know that these days the human attention span is considered to be only 8 seconds long?

Video Marketing 51

Video Marketing Click Rate Impressions Tips 51

i-Scoop

FEBRUARY 9, 2015

'As organizations focus more on customer service, the customer experience and, well, anything that’s customer-related, there’s also an increasing attention for the psychological dimension of business (workers) and customers. Indeed, we have finally discovered that customers are human beings and that the customer experience, just like anything that touches us, is predominantly a matter of […].

Intent 40

Intent Service Marketing Organization 40

Content Standard

FEBRUARY 9, 2015

Using personalized video as a marketing tactic is on the rise, and new solutions should make it easier for companies to jump on the bandwagon. Communications service and solutions provider BT announced it has added individualized video capabilities to its “Cloud Contact” services portfolio. The new capability allows businesses to create video message templates that can be infused with data relevant to an individual consumer.

Tactics 40

Tactics ROI Video Marketing Personalization 40

markempa

FEBRUARY 9, 2015

'Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content.

Lead Nurturing 262

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 262

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Content Standard

FEBRUARY 9, 2015

There’s been some buzz in the venture capital (VC) community recently about the importance of start-up content marketing, particularly when it’s unleashed in the Software-as-a-Service (SaaS) start-up scene. My ears have perked, since both are worlds in which I cut my teeth as a tech entrepreneur. Tomasz Tunguz of Redpoint Ventures summarizes what I learned really well—before Clear joined Skyword —with his insights about content marketing strategy : “Content marketing is one of

Enterprise Management 40

Enterprise Management Marketing Management Marketing Analytics Tools Marketing Automation Services 40

Marketing Insider Group

FEBRUARY 9, 2015

'For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” Loosely defined as those born after the turn of the century, this cohort grew up in our social, mobile and digitally-connected world.

Paid Search Agency 194

Paid Search Agency Microsite Mobile Marketing Emarketing 194

Content Standard

FEBRUARY 9, 2015

Twitter news is heating up in the new year with a slew of announcements. Not only is Twitter building out its features to include private messaging and video, but the company also made a significant purchase to help push it further into emerging markets. With the help of Oscar host Neil Patrick Harris , the social media company announced new private group messaging that allows users to start private conversations with their followers.

Twitter 40

Twitter Features Video Marketing Social Media 40

Convince & Convert

FEBRUARY 9, 2015

'Image via BigStockPhoto.com. Last week while I was out walking my dog, I was listening to the Jay Today podcast, and one of the episodes that really stood out for me was Episode 80. In this episode, Jay talks about Dark Social and how social will never get the credit it deserves. He gave a great example about how he was a social referral to a travel bag manufacturer’s website, but instead of making the purchase himself, he emailed the link to his wife who ended up purchasing the bag fo

Marketing Analytics Tools 166

Marketing Analytics Tools Traffic Organization Social Media 166

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Brand Identity

Hubspot

FEBRUARY 9, 2015

'Conducting research is an essential part of writing quality blog content. To be a credible industry expert, you need facts, stats, figures, and examples at your disposal -- all external validation that shows you know your stuff. But doing research can be very time consuming if you''re not sure what you should be looking for and how to look for it. In this post I will take you through a four-step process for researching your blog posts.

Research 61

Research Process Long Tail Marketing Validation 61

Content Standard

FEBRUARY 9, 2015

Stories are everywhere. We’ve become obsessed with consuming storytelling content across dozens of new media platforms , even when the core concept behind what we’re reading has been repeated dozens of times. We’re especially drawn to the stories that have already been put into context for us, and we’re compelled to share them with our friends.

Social Media 40

Social Media Media Advertising Agencies Paid Search Agency 40

Hubspot

FEBRUARY 9, 2015

'In a given week, many of us spend more time at our work desks than we do hanging out with loved ones, cooking, exercising -- maybe even sleeping. So why is it that many people don''t spend time thinking about and improving their work environment? The good news is that when it comes to organizing your desk, a little can go a long way. For example, did you know that incorporating the color green into your desk''s decor can make you more creative?

Organization 60

Organization Tips Creativity Spending 60

Hinge Marketing

FEBRUARY 9, 2015

'Is professional services marketing an art or a science? When I started my career in professional services, most people in the business believed that it was an art. A firm’s success hung on its reputation and its ability to work a network and generate referrals. Apart from direct mail testing, there wasn’t much science to the proceedings.

Marketing Automation Services 80

Marketing Automation Services Service Correlation Word of Mouth 80

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