Ahrefs
MARCH 27, 2024
Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work?
SendX
MARCH 27, 2024
Building a community is about more than just gathering people together. It's about creating a space where connections can flourish, ideas can be shared, and relationships can grow.
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xiQ
MARCH 27, 2024
The Winning Formula in Sales In the high-speed world of Formula 1 racing, precision, strategy, and agility are paramount. It’s a world where every millisecond counts and victory hinges on the seamless integration of man, machine, and method. These principles also lie beneath all sales, where professionals navigate the fast-paced market, leveraging insights and technology to cross the finish line ahead of their competition.
Martech
MARCH 27, 2024
Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. That’s great and exciting. But there’s one thing in the way: our data. Ultimately, all the technology in the world isn’t worth the investment if the data it relies on is poor.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Content Marketing Institute
MARCH 27, 2024
Three cataclysmic forces are shaking the search landscape – Google's Search Generative Experience, the flood of AI content, and the growth of social search. It’s time to see the threats and figure out what to do. Here’s some help.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
MARCH 27, 2024
Take your your customer experience to the next level and stay ahead of the competition by integrating AI into your business operations. Continue reading.
Martech
MARCH 27, 2024
Zoe Soon, IAB’s vice president, Experience Center, delivers measured optimism at IAB PlayFronts in New York. Image: IAB. The gaming industry saw a lot of disruption over the last year, including the consolidation of major publishers, layoffs and canceled game releases. On the ad side, however, marketing budgets for gaming are growing. As a result, the tone at the third annual IAB PlayFronts this week was measured but optimistic.
Litmus
MARCH 27, 2024
Gone are the days of using only open and click-through rates to evaluate your email’s performance. Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Ready to lift your email reporting to the next level? Here are four metrics you should add to learn more about your audience and how to get more thorough insights on them using your email campaign performance. 1.
Martech
MARCH 27, 2024
This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking. Each prompt comes with a detailed explanation and practical example, making it easy to apply AI to your everyday marketing tasks and challenges.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
CMSWire
MARCH 27, 2024
Conversational intelligence offers businesses the tools to create more nuanced, context-aware dialogues with their customers. Continue reading.
Top Rank Marketing
MARCH 27, 2024
The latest update to Google’s algorithm has potentially major implications for brands and marketers who are focused on showing up for their audiences in search. As with many recent updates, this one is designed to surface genuinely helpful results that align with search intent. The March 2024 update to Google’s algorithm primarily targets low-quality, AI-generated content and spammy SEO techniques.
Ahrefs
MARCH 27, 2024
In this article, I’ll share my favorite Ahrefs’ SEO experiments we’ve run over the years and what they show us about how Google really works.
Choozle
MARCH 27, 2024
In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content. This explosion of options has revolutionized media planning.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
CMSWire
MARCH 27, 2024
Harness the power of insights from your frontline employees to enhance and grow your customer journey strategies. Continue reading.
Ahrefs
MARCH 27, 2024
In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free.
Only B2B
MARCH 27, 2024
Ah, the never-ending quest for qualified leads! B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. But what happens after that initial spark of interest? Do all those website visitors and content downloads translate into sales conversations? Let’s delve into the enigmatic world of SQL’s and SAL’s.
Ahrefs
MARCH 27, 2024
In this article, I’ll share how you can automate your SEO reporting easily using just two tools: Ahrefs and Google Looker Studio (GLS).
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Optinmonster
MARCH 27, 2024
The way most business owners do lead generation is wrong. They focus on getting as many “leads” as possible into their funnel. For them, it’s all about the volume of data they get. And they use that data to contact people with generic messages in hopes of making sales. It’s no surprise they lose a high percentage of their prospects. Lazy marketing brings poor results.
Spiralytics
MARCH 27, 2024
Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed. Thanks to advancements in remote work technology and the growing demand.
SmartBug Media
MARCH 27, 2024
You know that the business landscape is more competitive than ever, and you believe your company has what it takes to rise above—but do you know if your customers’ sentiment backs up that belief? A successful company not only creates a customer-centric experience but also ensures that the needs, expectations, and preferences of its customers are integrated into the core culture of the entire organization.
Bannersnack
MARCH 27, 2024
21 minutes read Picture this: sun, holiday, happy thoughts. A walk down a street with buildings full of history and all of them painted in soft pastels. You feel relaxed, without a care in the world. Even if they are associated with a delicate look, pastels can make a strong impression on people. Now imagine this feeling captured in ad visuals or other marketing campaign assets.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
HG Data
MARCH 27, 2024
HG Insights CEO Elizabeth Cholawsky was recently recognized as one of the “Top 50 Women in Business” Each year, the Pacific Coast Business Times honors 50 distinguished leaders in corporate and non-profit organizations for their outstanding accomplishments. The nominations for this special report are based on each individual’s achievements, broader community role, and defining career […] The post HG Insights CEO Named One Of The “Top 50 Women In Business” appeared first on HG
Benchmark Email
MARCH 27, 2024
Email marketing remains a vital component of digital marketing strategies, offering a direct line to your audience’s inboxes. However, crafting visually appealing emails that captivate and engage can be challenging, especially without extensive design experience. This is where Canva comes in – a user-friendly graphic design tool that simplifies the creation of email templates.
US Data Corporation
MARCH 27, 2024
In the world of content marketing, the evolution from one-size-fits-all campaigns to targeted, personalized messaging, has been ongoing, but has now reached a whole new level. Revolutionizing content marketing is something called, hyper-personalization, a strategy that utilizes data analytics and artificial intelligence to deliver bespoke messages and product offerings to individual consumers.
Televerde
MARCH 27, 2024
Originally published on GlendaleStar.com I’ll be honest: I’ve met every Women’s History Month for the past 10 years with an eye roll. It’s not because I don’t acknowledge the monumental contributions of women around the world. I absolutely do. It’s because I’ve never felt seen during it. Each year, as the month rolls around, there’s a resounding call to action — support more women, champion equity, celebrate diversity.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Versium
MARCH 27, 2024
As tech firms roll out more reliable AI capabilities over the next year, use this period to clean up your databases so you’re ready to leverage new tools.
Valasys
MARCH 27, 2024
27th March, New Jersey: A judge in the federal court has decided in favor of Walmart and permitted the company to quit the partnership with the company called Capital One at the time they wish to. This ruling declared on 26th March 2024 constituted a crucial turning point in the dispute between the two companies as it was at this point in the saga. Customer Service Concerns Spark Dispute On Capital One’s claim that some of its customers had not received the help they needed due to the poor
Bluetext
MARCH 27, 2024
In the ever-evolving realm of digital marketing , one strategy has stood the test of time and continues to prove its effectiveness: User-Generated Content (UGC). From reviews and testimonials to social media posts and videos, UGC has become a cornerstone for brands looking to connect with their audience in authentic and meaningful ways. In this blog post, we’ll explore the significance of UGC and how you can leverage it to enhance your marketing efforts.
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