Ignite

APRIL 21, 2023

Good advertising builds sales. Great advertising builds factories.

Advertisements 62

Advertisements Advertising Creativity Ad Building 62

The ABM Agency

APRIL 21, 2023

Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment. We’ll start by discussing the importance of understanding your buyer personas and defining your ideal customer profile.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. It can also deliver cost reductions as well as a better customer experience. Below, we will introduce some of the basic concepts around marketing automation and ways you can get the most out of it.

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Work Management Marketing Management 114

Content Marketing Institute

APRIL 21, 2023

Even though third-party data crumbs still leave trails to follow, Google expects – and experiments – for a cookie-less future. Should you adjust your content marketing to their findings, or should you do something else?

Google 101

Google Content Marketing Content Paid Search Agency 101

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Visitor Queue

APRIL 21, 2023

Artificial intelligence, or more commonly known as AI, has been a hot topic over the past few months. And, it is changing the way we do business. Using AI can help improve business operations, increase efficiency, and enhance customer satisfaction. In this article, we dive deep into how you can use AI for marketing, and […] The post 10 Ways B2B Companies Can Use AI for Marketing appeared first on Visitor Queue Blog | Identify Website Traffic.

Marketing AI 93

Marketing AI Paid Search Agency B2B Marketing Companies 93

Search Engine Journal

APRIL 21, 2023

How can you get the data and tracking you need while prioritizing consumer privacy? Lucas Long shares the steps you need to take right now. The post 3 Pillars Of Privacy-Centric Marketing: Steps You Need To Take Now [Podcast] appeared first on Search Engine Journal.

Privacy 89

Privacy Search Marketing Marketing Media 89

Liveintent

APRIL 21, 2023

Too many brands focus on acquiring net new emails versus maximizing the value of existing yet dormant emails. It makes sense: growing an email database means adding to a network effect that is core to monetization today and in the future. However, net-new is only part of the equation. A dormant email is not the same thing as someone who is disinterested.

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

Search Engine Journal

APRIL 21, 2023

Which new channels can you add to your marketing mix to maximize ROI? Find out in this on-demand webinar recap! The post Think Beyond Search: Top Channels & Emerging Trends To Grow Your Brand appeared first on Search Engine Journal.

Advertising Channels 79

Advertising Channels Trends Brand Identity Branding 79

Directive Agency

APRIL 21, 2023

Directories, also known as review sites , are an important source of information for buyers. In fact, 86% of software buyers use peer review sites when buying software. However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. Directories are a high-intent channel that can help sellers find and convert more buyers.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Binary Demand

APRIL 21, 2023

[ps2id id=’overview’ target=”/]B2B appointment setting is a crucial aspect of the sales process, as it helps businesses connect with potential clients and close deals. When your company engages in business-to-business (B2B) sales, you know the challenges involved in making connections with decision-makers and closing deals. At that point, an appointment setting becomes necessary.

Tips 52

Tips High Quality Lead Sales Qualified Leads B2B Sales 52

Salesforce Marketing Cloud

APRIL 21, 2023

Technology is important to enterprise success. But the larger a company becomes and the more technology projects it initiates, the more complexity and fragmentation arise in both business processes and the tech landscape. To deal with this difficult environment, companies often introduce rigorous management and control processes, but these can become overly rigid and calcify innovation and agility.

API 52

API Digital Transformation Enterprise Management Work Management 52

Drew Neisser

APRIL 21, 2023

B2B buying trends are changing and the old marketing playbook isn’t working anymore. What does this mean for your marketing strategy? Tune in to today’s episode with the expert marketing execs Jon Miller of Demandbase and Allyson Havener of TrustRadius as we examine the implications of these notable trends and what marketers can do about it. The 6 trends we explore: Buyers want to research anonymously Buying committees are even larger and more complicated The buying process is nonlinear a

Buy 52

Buy Trends DemandBase B2B 52

Square 2 Marketing

APRIL 21, 2023

This show was released on April 13, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? , we introduce the idea that workshops and a combination of workshops called bootcamps can fast-track the creation of the strategic work required to get your revenue generation system up and running.

Deliverability 52

Deliverability Demand Video Marketing Generation 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Heinz Marketing

APRIL 21, 2023

By Brittany Lieu , Marketing Consultant at Heinz Marketing Like many elements of your marketing strategy, your ideal customer profile (ICP) is only effective if dynamic. As buyer behaviors evolve and your business grows, who you sell to never remains static. As you develop or refine your organization’s current target audience, here are 3 common mistakes to avoid. 1 – Confusing ICP and Buyer Personas When it comes to defining your target audience, identifying your ICP and buyer personas s

Ideal Customer Profiles 52

Ideal Customer Profiles Buyer Personas Psychographics Profiling 52

Outgrow

APRIL 21, 2023

Outgrow Emerges as a Leader in G2 Spring Awards 2023! Are you looking for a powerful tool to help boost your marketing success? We have exciting news—Outgrow is the winner of G2’s Spring Award 2023! Outgrow emerged as a leader once again among industry professionals. Outgrow offers its unique blend of helpful content creation tools like quiz maker, calculator builder, assessment tool, poll maker, and chatbot builder.

Outgrow 52

Outgrow Budget Programs High Quality Lead User-Generated Content 52

SmartBug Media

APRIL 21, 2023

Are you looking for creative and effective ways to engage with your customers and grow your business? Well, you're in luck! Events and holidays can be excellent opportunities to showcase your unique brand personality, create memorable experiences, and drive higher customer loyalty with Klaviyo tools and insights. We discussed personalized strategies during our recent Klaviyo SmartTake webinar.

Work Management 96

Work Management Marketing Management Webinar Metrics Paid Search Agency 96

Litmus

APRIL 21, 2023

The Gmail promotions tab is a marketer’s ally because context and setting matter. Imagine how you’d feel if someone asked you to review a lengthy contract just as you open your eyes in the morning versus after getting into the rhythm of your work day. You’d process the information differently depending on the scenario, right? Similarly, marketing emails make more sense in the promotions tab than the primary inbox.

Promotion 105

Promotion CAN-SPAM Deliverability Eye-Tracking 105

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

seo.co

APRIL 21, 2023

Most website owners understand it’s important to build links for optimum SEO results. However, you can’t just swap links with any old site anymore and get the results you want. Link relevance is incredibly relevant to SEO success. This guide will explain what link relevance is and why it matters for your site SEO. What is Link Relevance in SEO? Link relevance refers to the content similarity and usefulness of the linking website when they link to yours.

Relevance 105

Relevance SEO Domain Link Building 105

Single Grain

APRIL 21, 2023

Advertising on search engines like Google and Bing has been a critical marketing strategy for businesses of all sizes for a while now. Advertisers have always had to balance their ad spend with their return on investment (ROI). One of the most crucial factors that determine the ROI is the Ad Quality Score. But does this score still matter? In this blog post, we will discuss whether the Ad Quality Score still matters and if businesses should still prioritize it in their advertising strategies.

Lead Scoring 52

Lead Scoring Lead Ranking Ads Cost Per Click 52

ClearVoice

APRIL 21, 2023

The goal of every content marketing campaign is to create a win. Whether to boost revenue numbers, increase website traffic, or generate new leads. Once you achieve those wins, it’s important that you share and celebrate them. This adds credibility to your brand, establishes your expertise, and helps you stand out above the crowd. In this article, we’ll discuss what a content marketing win looks like, the different ways to communicate them, and the best practices to keep in mind.

Paid Content 105

Paid Content Work Management Content Marketing Marketing Management 105

Single Grain

APRIL 21, 2023

Why bother hiring a PPC outsourcing agency when you could do all the work in-house and keep 100% of those rewards for yourself? After all, there’s a whole host of free and affordable PPC tools out there, not to mention a plethora of information showing you how to make the most of them. So what can a team of PPC specialists possibly do for your business that you couldn’t do on your own?

PPC 52

PPC Paid Search Agency Advertising Agencies Work Management 52

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

ClearVoice

APRIL 21, 2023

The goal of every content marketing campaign is to create a win. Whether to boost revenue numbers, increase website traffic, or generate new leads. Once you achieve those wins, it’s important that you share and celebrate them. This adds credibility to your brand, establishes your expertise, and helps you stand out above the crowd. In this article, we’ll discuss what a content marketing win looks like, the different ways to communicate them, and the best practices to keep in mind.

Paid Content 52

Paid Content Work Management Content Marketing Marketing Management 52

SpotMe Blog

APRIL 21, 2023

After attending many large life science summits around the world many times, we believe that Veeva Commercial Summit is one of the best. Here’s what we wish we knew before attending. Veeva Commercial Summit 2023 is just around the corner: May 2–3 in Boston. Are you ready for what’s in store? If you’ve attended Veeva Commercial Summit before, you may have your own tactics of how to make the most of it.

Peer-to-peer 10

Peer-to-peer Tips Work Management Marketing Management 10