Navigate the Channel

AUGUST 14, 2023

In the world of B2B marketing, where relationships and decision-making processes are intricate, the concept of the customer journey has gained prominence. This journey is no longer linear but a dynamic process influenced by various factors, including digital transformation, data analytics, and evolving consumer preferences. Defining the Customer Journey The customer journey in B2B marketing refers to the path a potential customer takes from the moment they become aware of a problem or need to th

Marketing AI 65

Marketing AI B2B Marketing Buyer Personas B2B 65

Ahrefs

AUGUST 14, 2023

Backlinks are important for SEO because of two main reasons: There are two ways to check a website or webpage’s backlinks. The first method only works for sites that you own.

SEO 99

SEO Marketing Websites Link Building Ad Building 99

The Daily Egg

AUGUST 14, 2023

It’s hard enough to get potential customers to try out your SaaS product. And, even then, once users are engaged with your. The post Userpilot Review appeared first on The Daily Egg.

Product 98

Product 98

ClearVoice

AUGUST 14, 2023

Launched by John Deere in 1895, The Furrow, also known as the “Journal for the American Farmer,” is one of the earliest examples of content marketing. The Furrow is still going strong, and so is content marketing. When done right, content marketing can help companies achieve several business goals. For instance, increased brand awareness, new leads or prospects, more sales, and improved customer loyalty.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Marketing Agencies 2 Content Marketing 97

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

AUGUST 14, 2023

In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. Often, in an era where people praise specialization as the key to success, many underestimate the value of being a generalist. But why is this so?

Marketing & Strategy 96

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 96

DivvyHQ

AUGUST 14, 2023

With more and more data and technology at our fingertips, it's easier than ever to boost the relevance of our messaging for specific customer segments, and create personalized content experiences. But how do you get started with a customer segmentation strategy? We have a solid guide for you today with everything you need. Let's go!

Segmentation 78

Segmentation Relevance Personalization Marketing & Strategy 78

Litmus

AUGUST 14, 2023

At Litmus, our passion lies in helping marketers efficiently create impactful emails. For over 15 years, we’ve collaborated with marketers worldwide, enabling them to craft incredible audience experiences. Email is at the core of any integrated marketing program, and the demands on marketing teams in terms of volume, quality, and outcomes have only increased.

Email Marketing 78

Email Marketing Work Management Planning Marketing Management 78

SendGrid

AUGUST 14, 2023

SendGrid’s Web API and SMTP Relay are the two primary methods of integrating with and sending email through SendGrid. You can think of their differences like methods of delivering a package: you could send a package in the mail, or you could drive it to the destination yourself. While the methods of delivery are different, […] The post Web API vs SMTP Relay: How Should You Send Your Email?

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API Product 76

Hubspot

AUGUST 14, 2023

Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Salespeople frequently undermine their chance of winning sales when they allow value leaks — instances where your email, proposal, word choice, presentation, or body language diminishes the perceived value of your solution — to creep into their sales processes.

Work Management 84

Work Management Pricing Price Cross-Selling 84

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Marketing Institute

AUGUST 14, 2023

Take a look around the Content Marketing Institute's refreshed website featuring simpler navigation, a streamlined reading experience, and better mobile performance.

Marketing Websites 77

Marketing Websites Mobile Marketing Features Content Marketing 77

33Across

AUGUST 14, 2023

eMarketer reports on how as third-party cookie signals begin to weaken, advertisers are adapting their measurement strategies to identity solutions. The report highlights. The post eMarketer: Ad Measurement Trends H2 2023 appeared first on 33Across.

Emarketing 62

Emarketing Trends Ads Advertisements 62

Brandwatch Marketing

AUGUST 14, 2023

Improve your social media marketing with this list of interesting holidays in September 2023 including inspiring brand examples.

Social Media 74

Social Media Media Social Marketing Examples 74

Tiecas

AUGUST 14, 2023

I recently downloaded the report Manufacturing Content Marketing – Insights for 2023. The results are from the survey done and published by the Content Marketing Insititute. They do this survey every year. I’m not going to rehash the entire report in this post. Instead, I’ll highlight some of the important findings and share my thoughts based on working with manufacturers every day.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. That said, I do have a strong opinion regarding how best to leverage marketing agencies and consultants, as outlined in the following article.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

New North

AUGUST 14, 2023

“How many blog posts did we publish this quarter? And…what was the ROI?” If you’re a B2B marketer, at some point you’ve heard these questions in a marketing strategy meeting. Maybe it was the CEO. Or maybe it was your CMO. But these questions aren’t the problem. They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers.

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Ad Building 52

SalesGrape

AUGUST 14, 2023

A/B Testing for Telemarketing Lead Generation Campaign Telemarketing has long been a popular method for generating leads and driving sales. However, with the increasing competition in today’s market, it is essential to optimize telemarketing campaigns to ensure maximum effectiveness. One way to achieve this is through A/B testing. The Importance of A/B Testing A/B testing involves comparing two versions of a marketing campaign or webpage to determine which one performs better.

Telemarketing 52

Telemarketing Lead Generation Sales Qualified Leads Campaigns 52

ClearVoice

AUGUST 14, 2023

Creating technical content for software engineers is an expert-level task. The problem is software engineers aren’t always the best people to write this content, despite their expertise in the field. Outsourcing these tasks to technical writers in software content marketing helps ease the burden on marketing teams. However, marketing leaders must still know how to collaborate with technical writers to produce effective content.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Software 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Metadata

AUGUST 14, 2023

If I wrote a book about the life of a performance marketer, I’d call it, Metrics, Madness, & Mayhem. Here are a few of the chapters: Burnt out hotkeys for keyboard shortcuts OMG, what did I just do!? 101 tabs There are only 24 hours in a day Why am I working on the weekend? The pressure of performance marketing is VERY real, especially in a down economy.

Budget Programs 52

Budget Programs Paid Search Agency Optimization Ads 52

ClearVoice

AUGUST 14, 2023

The demand for top talent is continuously surging in the tech and SaaS industries. But supply isn’t keeping up. The result? Talent acquisition is more competitive than ever. The good news is that there’s a way to make your company more attractive and desirable to top talents — through content marketing. In this article, we discuss: The evolving talent acquisition landscape Using content marketing to attract software engineering talent Strategies for creating content that resonates wi

Work Management 52

Work Management Marketing Management Software Content Marketing 52

Benchmark Email

AUGUST 14, 2023

Building a high-quality email list is just the first step in successful email marketing. However, to maximize the effectiveness of your campaigns and drive tangible results, it is equally important to maintain the quality of your email list over time. A high-quality email list consists of engaged and interested subscribers who eagerly await your messages,… The post How to Maintain a High-Quality Email List appeared first on Benchmark Email.

High Quality Lead 52

High Quality Lead Advertising Benchmark Email Marketing Campaigns 52

ClearVoice

AUGUST 14, 2023

Today, ad campaigns run across multiple content marketing channels. Artificial intelligence (AI) tools drive sales strategies. Given these advances, can credit unions and community banks still produce content that markets themselves effectively? Absolutely. Providing personalized service by understanding customer needs is still the goal of content marketing.

Marketing AI 52

Marketing AI Communities Content Marketing Paid Search Agency 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Lake One

AUGUST 14, 2023

You have dozens of opportunities to use tech and automation with a CRM for manufacturers to improve margins in your company. The trick is knowing where to look – and what questions to ask. And that’s where Lake One can help. Lately, we’ve been using tech and automation to help manufacturers increase inefficiencies across their sales, marketing, and support functions.

Paid Search Agency 52

Paid Search Agency CRM Automation Ads 52

Optinmonster

AUGUST 14, 2023

Are you looking for a complete eCommerce launch checklist to ensure a successful takeoff of your online business? Starting an eCommerce store can be overwhelming. As a new store owner, you may overlook critical aspects that can impact your store’s long-term growth. A well-structured checklist can help you stay organized and focused on essential tasks.

eCommerce 52

eCommerce Top of Funnel Fulfillment Paid Search Agency 52

Convert

AUGUST 14, 2023

To kickstart this piece, let’s establish a fact: We aren’t AI usage or development experts. And we do not wish to masquerade as such. Instead, we’re observers, just like you, trying to make sense of an exponential advancement in technology. There’s been a ton (conservative estimate) of hype around AI since late 2022. You can’t turn on the TV today without hearing AI this or that in 10 minutes or less.

Marketing AI 52

Marketing AI Ethics Business Privacy 52

seo.co

AUGUST 14, 2023

Artificial Intelligence (AI) has been making the rounds in various blogs thanks to the fairly recent launch of ChatGPT. AI seems to be everywhere, and there’s no doubt it has massive potential to boost your digital marketing game. With some exceptions, AI-powered tools like ChatGPT and Google Bard can help you with SEO, content marketing, lead generation, and more.

Marketing AI 52

Marketing AI Budget Programs Marketing Budget Business 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Modern B2B

AUGUST 14, 2023

I’ll level with you, I often find it overwhelming to try and keep up with the latest apps, products, and trends. From merging vast troves of data to harnessing predictive analysis, and from crafting hyper-personalised customer journeys to automating early brand interactions – the array of choices seems endless, with platforms innovating at different paces and product quality varying.

DemandBase 52

DemandBase Enterprise Management B2B Peer-to-peer 52

NetLine

AUGUST 14, 2023

Buyer-level intent data allows sales teams to cut down on the amount of time they spend prospecting, doing cold outreach, and waiting weeks to hear from prospective buyers. Leveraging buyer-level intent simplifies the lives of everyone involved in the sales process—especially the consumer, who gets a more tailored group of messages that better suit their needs.

Intent Data 52

Intent Data Intent Touchpoints B2B Sales 52

SalesIntel

AUGUST 14, 2023

As marketing leaders, we often find ourselves navigating the challenging landscape of justifying ad spending to our CFOs. The age-old debate of whether marketing efforts genuinely contribute to the bottom line can leave us feeling like we speak a different language. But fear not, my fellow marketers! In this blog, we’ll delve into five powerful paid ad tactics that not only align with your CFO’s financial mindset but also help you unleash the full potential of your marketing campaig

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40