Modern B2B

JUNE 22, 2023

Consider this scenario – imagine discussing the core components of a brand, such as ‘truths’ and ‘trust,’ through high-volume channels like billboards, ads, TV, or magazines. In these situations, delivering brand-centric messages makes sense. However, what happens when the conversation becomes personal? Speaking in the same brand-oriented manner may not work; it can sound odd and raise doubts about whether the message is truly being heard, particularly if there is a

Account Based Marketing 52

Account Based Marketing Paid Search Agency Verticals ABM 52

KoMarketing Associates

JUNE 22, 2023

As younger customers and prospects spend more time on social media platforms, new research suggests that social search is growing in importance to marketers who are focused on optimization. HubSpot recently partnered with Brandwatch to publish the “Global Social Media Trends” report, and statistics indicated that the majority of marketers who are focused on social media marketing (89%) claim social search is important to their overall social strategy.

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Social Media Search Marketing Social Marketing Media 243

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? We’ve got the answers here. Discover everything you need to know about getting started with automated marketing.

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Marketing Automation Services Budget Programs Automation Work Management 255

Content Marketing Institute

JUNE 22, 2023

SEO optimization goes far beyond keywords and meta tags. Try these five ideas to structure your content for better visibility, more traffic, and winning positions on search engine result pages.

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SERP SEO Design Tips 137

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Some still question generative AI’s ultimate impact, but the mainstream adoption indicates that much of the focus on content-focused capabilities is warranted.

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Marketing Automation Services Marketing AI Marketing Automation Work Management 110

Martech

JUNE 22, 2023

Data clean rooms (DCRs) are an emerging technology that enables marketers to combine data sets with those from other parties to reach customers more effectively in a privacy-compliant way. As the technology evolves, marketers are using DCRs in an increasing number of use cases. Here are some of the considerations an organization takes when evaluating if they should use a DCR. 3 types of DCRs What kind of DCR might your organization pick from the current field?

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Heinz Marketing

JUNE 22, 2023

By Sarah Threet , Marketing Consultant You’re building your buying committee based off your ideal customer profile, but you’re feeling stuck… What if one buying committee doesn’t feel all-encompassing of who has been reported to you by your sales department? Maybe it feels like the committee you have drafted doesn’t address all of the nuanced details of the kinds of accounts your SDRs interact with the most?

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Buy Ideal Customer Profiles Work Management Verticals 103

Binary Demand

JUNE 22, 2023

[ps2id id=’overview’ target=”/]One frequently asked question in the dynamic and cutthroat B2B lead generation environment is, “Why is data quality so important?” The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. But there’s so much more.

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Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Martech

JUNE 22, 2023

When it comes to Connected TV, you don’t need to walk the road less traveled when there is already a bridge to success. Successful advertisers have already done the hard work of figuring out what a winning performance-focused CTV strategy looks like. MNTN looked at the top 25% of advertisers on its platform and put together a guide—so you don’t have to optimize alone.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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NetLine

JUNE 22, 2023

The pain B2B demand gen marketing pros experience whenever sales fails to act on leads or dismiss them prematurely can be quite painful. Sales, conversely, pulls its collective hair out whenever marketing overpromises and underdelivers on quality buyer-level information. It’s a tango that has resulted in many stepped-upon toes and many unrequited opportunities.

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Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. And businesses are eager to get them. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner.

API 94

API Gartner Paid Search Agency PR 94

Optinmonster

JUNE 22, 2023

Are you struggling with how to make a website for a small business? It’s easy to feel overwhelmed by all the decisions and tasks involved in building a small business website. That’s all in addition to the everyday challenges of being a small business owner. Fortunately, we can help! In this tutorial, we’ll show you exactly how to make a small business website.

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Small Business Marketing Marketing Websites CMS Development Business 87

Scoop.it

JUNE 22, 2023

With recent developments in generative AI, the question of ethical content creation and the use of human-made content has come into question. And while the generative AI industry is still in its infancy, many companies must take measures to balance automation with original high-quality content. It’s still very early to tell which direction the generative AI industry will take and what limitations will be placed on generative AI platforms.

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

JUNE 22, 2023

Can you guess the number one killer of startups? Let’s say it at the same time: premature obsession with top-line revenue growth! Oh, wait, that wasn’t the same thing you were thinking? You see, it's not really a matter of if you should scale your business — it's more a question of when. Now, that’s not to say we shouldn’t focus on growth. Far from it.

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Schubert B2B

JUNE 22, 2023

With the constantly-changing marketing landscape, companies need knowledgeable professionals who can provide effective solutions to drive revenue growth. When it comes to growing your business, one crucial step is knowing how to choose the right B2B marketing consultant for your business. After you have defined your goal and budget, set a deadline, and come up with a list of potential candidates, schedule a consultation call or meeting with each one of them.

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33Across

JUNE 22, 2023

Admonsters covers that Google will not be extending their deadline of third-party cookies and how publishers need to test cookie alternative solutions. The article reviews ways the industry has put new initiatives in place to prepare for the 2024 deadline and. The post Google’s Global Legal Troubles appeared first on 33Across.

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Google Media 62

Schubert B2B

JUNE 22, 2023

For years, social media has been viewed as a platform used primarily by B2C businesses. However, in our today’s world, social media has become a vitally important tool in B2B inbound marketing as well. But, what really is the role of social media in b2b inbound marketing? With the help of social media, B2B companies can build brand awareness, generate leads, showcase their expertise, and create long-term relationships.

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Inbound Marketing Social Media Social Marketing B2B Marketing 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

BOP Design

JUNE 22, 2023

A guide to crafting a B2B web design that provides a great customer experience and improves conversions. The success of a B2B website design depends on its ability to convert visitors into new clients. The Bop Design team put together this comprehensive guide to help you build an effective new website. What’s Included: Understanding B2B Website Design Creating an Effective B2B Website B2B Web Design Best Practices: Above and Beyond B2B Web Design: Frequently Asked Questions Working with Our B2B

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Marketing Websites Design B2B Work Management 62

Schubert B2B

JUNE 22, 2023

With the constantly-changing marketing landscape, companies need knowledgeable professionals who can provide effective solutions to drive revenue growth. When it comes to growing your business, one crucial step is knowing how to choose the right B2B marketing consultant for your business.

Consulting 62

Consulting B2B Marketing B2B Business 62

SalesIntel

JUNE 22, 2023

In sales and marketing, having access to accurate and comprehensive data is crucial for success. With numerous platforms available, it’s important to understand the pricing models and features B2B data providers offer. In this blog post, we will delve into Seamless AI’s pricing challenges and explore why SalesIntel emerges as a superior alternative.

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Pricing Price Ideal Customer Profiles Enterprise Management 52

Schubert B2B

JUNE 22, 2023

For years, social media has been viewed as a platform used primarily by B2C businesses. However, in our today’s world, social media has become a vitally important tool in B2B inbound marketing as well. But, what really is the role of social media in b2b inbound marketing?

Inbound Marketing 62

Inbound Marketing Social Media Social Marketing B2B Marketing 62

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Fount Media

JUNE 22, 2023

A “Thank you” email holds immense significance in enhancing customer experience and increasing retention rates. It serves as a powerful tool for building rapport and fostering a positive relationship with customers. By expressing gratitude for their business, it shows that the company values and appreciates their patronage. This simple act The post 5 Thank You Emails to Enhance Your Customer Retention!

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Schubert B2B

JUNE 22, 2023

With the constantly-changing marketing landscape, companies need knowledgeable professionals who can provide effective solutions to drive revenue growth. When it comes to growing your business, one crucial step is knowing how to choose the right B2B marketing consultant for your business.

Consulting 62

Consulting B2B Marketing B2B Business 62

QuanticMind

JUNE 22, 2023

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 6/16/23 - 6/22/23 to stay ahead of the curve: AI Will Replace Over 30,000 Ad Agency Jobs, Report Says—Here Are The Roles Most At Risk [:02] This post was written by a human, but by 2030? Who knows: A new report from Forrester predicts that artificial intelligence will lead to the loss of 33,000 US advertising agency jobs by the end of

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Valasys

JUNE 22, 2023

Created your website and drafted the content to post. Now what? If you need your visitor to take the necessary actions, like signing up or contacting you, you must create visually appealing CTAs. It’s all about those eye-catching buttons and popups. You can strategically place them throughout your site or set them to appear at just the right moment, like when visitors are about to leave.

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Opt-in User-Generated Content Lead Scoring Lead Ranking 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

DAGMAR Marketing

JUNE 22, 2023

In life, there are no real shortcuts. But with the rise of artificial intelligence-driven applications, this innovative technology is developing faster and easier ways for us to complete a variety of tasks. If you’re a business owner, you’re probably thrilled to know there are several effective AI-powered tools available on the market that can help you scale your business with just the click of a few buttons.

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HG Data

JUNE 22, 2023

HG Insights triumphs at the 8th Annual 2023 Globee® Awards for American Business with a Golden Globee award for their market-leading Business or Competitive Intelligence Solution! The Globees — highly competitive industry awards, with judges reviewing the companies’ achievements over the past year and noting how they made a positive difference in the world — … The post HG Insights Wins Golden Globee® Award for Business or Competitive Intelligence appeared first on HG Insights.

Business 52

Business Positioning Paid Search Agency Marketing Leads 52

Smartyads

JUNE 22, 2023

Video advertising has become crucial for every company seeking to expand. According to a study, ad spending in video advertising will hit $176.6 billion in 2023 before climbing to $229.8 billion by 2027. Many businesses use programmatic video advertising to drive their income. You should know about.

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