Marketing Insider Group

FEBRUARY 29, 2016

Only about 30 percent of content marketers feel like they’re getting it right, but that hasn’t stopped brands from churning out content at a rate that would have been unfathomable just ten years ago. With so many blogs, white papers, articles, brochures and emails, it’s easy for brands to get buried in the clutter and overlooked […]. The post Four Ways to Beat Out the Competition With Interactive Content appeared first on Marketing Insider Group.

Content 127

Content Paper Interactive Marketing Email Marketing 127

Biznology

FEBRUARY 29, 2016

Link acquisition isn’t meant to be done in a vacuum. In the past, link building was often done separate from other marketing activities, since all links moved the needle. It didn’t require any marketing prowess to go out and build links that made a difference on sites meant only for search crawlers. Today, only real links meant for humans will move the needle, both in search and in marketing.

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Link Building Ad Building Acquisitions Lead Scoring 116

Marketing Insider Group

FEBRUARY 29, 2016

The average Harvard MBA graduate earns a starting salary of $115K with a $20K signing bonus. But some Harvard graduates end up being much more successful than others ten years later. 3% of these MBAs make ten times more than the other 97% combined. Why is that? The simple answer is that the 3% had […]. The post This One Tip Can Help You Achieve Ten Times The Success Of Your Peers appeared first on Marketing Insider Group.

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Tips Marketing Content Marketing Content 118

Smashmouth Marketing

FEBRUARY 29, 2016

Trish Bertuzzi and I have known each other for quite some time now. We've been on stage together. We've been with clients together. Green Leads' b2b appointment setting team has even been a client of the Bridge Group. My opinion of Trish as a sales development expert is beyond what I could deliver in this article. Just last week I attended her launch party for her new book, The Sales Development Playbook (amazon link) and she fielded a few questions that pointed directly to the underlying theme

Lead Gen 101

Lead Gen Amazon Opinions B2B Sales 101

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

FEBRUARY 29, 2016

All week long, we have been covering Social Media Week in New York City on our blog and across the Zignal Labs social channels. Here is a look at what is driving the conversation in The City so Nice, They Named it Twice. Total Mentions. Since kicking off on Monday night at the opening reception, #SMWNYC conversation has generated over 26,000 mentions, averaging 161 mentions per hour.

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Social Media Media Rules Facebook 96

Convince & Convert

FEBRUARY 29, 2016

3-D Digital. Not only is Nick the Chief Brand Strategist at Brand Driven Digital, he is also an educator, speaker, and the author of “Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.” Nick is a regular columnist at The Gazette and has also been featured in MarketingProfs, 12 Most, US News & World Report, Entrepreneur, Mashable, American Express OPEN Forum, and The Des Moines Register.

Positioning 86

Positioning Service Storytelling Social Networks 86

JangoMail

FEBRUARY 29, 2016

If you’re like most marketers you put a lot of thought and time into crafting emails. Unfortunately, if your open rates are low that effort goes unseen. Being opened is an email’s first shot at success. You can improve the chances of your email being opened by optimizing what your customers see in their inbox. Inbox appearance is often the last thing email marketers think about.

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Display CAN-SPAM Trigger Marketing Open Rate 61

SnapApp

FEBRUARY 29, 2016

By Kristin Farwell , Director of Customer Experience at Cintell. You’ve created your personas and made a commitment to keep them maintained and up-to-date. Congratulations! Now how do you share them across the business so you’re not stuck hoarding all this fantastic customer insight? This post is intended for the individual (or team) spearheading the buyer persona process.

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Buyer Personas Organization Validation Organic Leads 54

Hinge Marketing

FEBRUARY 29, 2016

The better you know your audience, the more easily you can turn prospects into clients. But most professional services firms don't know their audiences as well as they should. Nor are they fully aware of the evolving challenges and trends that affect their clients' businesses. As a result, most service firms—perhaps even yours—are missing out on opportunities to solve the problems that matter most to their clients.

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Planning Research Service Marketing Plans 49

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

JotForm

FEBRUARY 29, 2016

We want to create a pricing structure that makes the most sense for all of our users. With that in mind, starting tomorrow, we're modifying our monthly packages to count the number of times your forms are viewed each month. It’s structured similarly to how we’ve developed our submission limits, only.

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Pricing Price Product 48

Crafted Agency

FEBRUARY 29, 2016

In order to support customers throughout the entire life cycle, we must focus on the different marketing channels that most influence buyer behavior at different stages of the customer journey. We focus on LinkedIn as our B2B social media marketing channel to reach potential buyers.

Social Media 48

Social Media Linkedin Social Marketing B2B Marketing 48

SnapApp

FEBRUARY 29, 2016

Influitive’s Advocamp begins on March 7th and SnapApp couldn’t be more excited to see what they have in store for us this year. This is the 2nd year that Influitive has run their annual event and it has made a splash for marketers that are focused on customer advocacy and support. . One of the biggest themes for 2016 across the board has been the reinvestment in your customer base , and creating advocates for your brand is just the start. .

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Peer-to-peer Best Practices Conference Top of Funnel 48

Litmus

FEBRUARY 29, 2016

The Litmus Community is the place for email designers and marketers to discuss their craft, talk about industry news, and join in the (occasional) controversial rant and discussion. In case you haven’t been keeping up, here’s what happened this month in the Community. A New Responsive Framework. Community member Nicolas Garnier dropped a bomb when he announced a new framework for easily building responsive emails, MJML.

Communities 48

Communities Tagging Display Rules 48

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

FEBRUARY 29, 2016

When I was just starting out management didn't seem like a career choice; it seemed like an inevitable. Something that would just sort of happen once I got old enough -- like wrinkles, or gray hair, or distinctly unfashionable pants. I figured : You work long enough, you'll manage someone. I liked the idea of managing because it felt like progress. I wanted that nebulous trophy of achievement.

Peer-to-peer 45

Peer-to-peer Thought Leadership Hubspot Case Studies 45

Funnelholic

FEBRUARY 29, 2016

I don’t know if you have seen this video yet – it’s a 14 year old girl from the Caribbean covering the Adele hit “Hello” Please watch, I will explain why it’s important later: Before I go on, it is important to explain the title of this post, I love the The Mouse That Roared – the storyline, movie, book. I don’t want to bore you with a full recap, but the story is about a tiny country, a duchy, that declares war against the U.S. with their 20 man

Internet Marketing 44

Internet Marketing B2B Sales Video Marketing B2B Marketing 44

Convert

FEBRUARY 29, 2016

Conversion Rate Experts is a world class agency known for the quality of the results they get for their clients. They are a forerunner in the Digital Marketing Industry and in fact coined the term “conversion rate optimization” (CRO). They have clients around the world, offering their services in nine different languages. Conversion Rate Experts (CRE) is so.

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Conversion Rate Case Study Case Studies Conversion 40

Brandfolder

FEBRUARY 29, 2016

Building a brand voice is hard work. Not only do you have to define your company values and identity, but you also have to translate that brand personality into writing.

Twitter 40

Twitter Brand Identity Branding Ad Building 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

i-Scoop

FEBRUARY 29, 2016

[…] Success in 2016. (Note: If you’re still new to “content marketing” take a brief tutorial on content marketing to learn about the value it offers to you and your […].

Storytelling 37

Storytelling Content Marketing Content Marketing 37

Content Standard

FEBRUARY 29, 2016

I remember my reaction the first time Skyword tried to recruit me from my last job. As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. So I arrogantly fired off an “I’m not interested” email to the then VP of Services, and went back to my work.

Top of Funnel 45

Top of Funnel Planning Content Marketing Enterprise Management 45

Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Author: Lisa Marcyes While scrolling through my Twitter feed yesterday, I began thinking about the bulk of content being posted and how indifferent I was to most of it. Before I realized it, I had already scrolled through hundreds of posts, without batting an eye. If this is standard practice for me, I think it’s safe to say that it’s standard practice for your customers as well.

Social Media 79

Social Media Research B2B Thought Leadership Tips 79

Content Standard

FEBRUARY 29, 2016

I remember my reaction the first time Skyword tried to recruit me from my last job. As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. So I arrogantly fired off an “I’m not interested” email to the then VP of Services, and went back to my work.

Top of Funnel 40

Top of Funnel Planning Content Marketing Content 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SnapApp

FEBRUARY 29, 2016

Did you see “ The Social Network ”? Remember that scene with Justin Timberlake as the founder of Napster, giving advice to a young Mark Zuckerberg? JT lets Mark in on an industry secret: “A million dollars isn’t cool. You know what’s cool?” The film cuts to Andrew Garfield’s character finishing his sentence during a deposition: “A billion dollars.

Interactive Marketing 54

Interactive Marketing Video Marketing B2B Marketing B2B 54

Hubspot

FEBRUARY 29, 2016

Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. Most notably, in May 2015, we saw that more people were using their mobile devices to search for things online than on their desktop computers. But these changes aren't happening at the same rate everywhere in the world. In Iceland, Monaco, and Ukraine, the majority of internet users are using desktop to surf the web.

Internet Marketing 44

Internet Marketing Mobile Marketing Social Media Search Marketing 44