Tue.Nov 18, 2014

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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

'With the end of year fast approaching, many organizations are taking a good look at budgets and priorities for the new year. Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Software Solutions Used.

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6 Traits of Highly Effective Data Analysts

Webbiquity

'Guest post by Robert Murphy, Managing Partner at Movéo. In today’s world, technology and marketing conditions are dynamic, but clients still demand predictable results, minimized waste and accountability. In order to achieve these goals, marketers must master the ability to collect the right data and then glean insights to drive strategy and measure effectiveness.

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Search Engine Marketing is Legion

Biznology

'I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady. What Joe’s Pizza Shack probably needs is an SEO consultant, what Siemens needs is a seasoned SEM expert who not only understands all the tech behind how to make a website hum but also the business processes, ego-wrestling, accountability, and reporting re

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3 Key Elements to an Effective Demand Generation Strategy Kick-Off

ANNUITAS

'The time has finally come. You’ve convinced your key stakeholders your company needs a Demand Generation Transformation. It’s time to kick it off. Now the fun part begins, but if you don’t have the right line-up, it could delay or derail all your hard work up to this point. To set your program up for success, there are a few key must-haves to consider in kicking off the process: Who’s at the table?

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Use Trending Triggers to Create Contagious Content

Convince & Convert

'Trending triggers are a very powerful way for brands to connect with their audience. There will always be news concerning any brand’s industry, providing a limitless source of content for brands to make use of and get audiences to engage with them. Jonah Berger , social media expert and scientist, believes that content going viral on social media does not happen by chance or luck; there’s a science behind it.

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More Trending

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4 Metrics to Track ROI in B2B Online Marketing

Hinge Marketing

'As the end of the year approaches, many professional services firms will ask “what is the return on investment for my marketing expenditures?” However, the ROI for traditional marketing investments is notoriously difficult to measure. Because of this, it seems like marketing expenses are the first to be cut when budgets are being evaluated.

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Industry Insights with Christine Crandell

SugarCRM

'The post Industry Insights with Christine Crandell appeared first on Salesfusion.

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The Modern Day Social Seller: Buyers are More Empowered, But So Are You!

The ROI Guy

'By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. It is no wonder that sales reps being engaged later in the decision making process, with 67% of buyers having a clear picture of the solution they want befor e sales reps are engaged (SiriusDecisions).

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

'Here''s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter. Auto-publish update to all three networks. But there''s a huge flaw with this strategy. Users interact and consume content on each of these social media channels differently. So to make the most of these platforms, you need to optimize your posts for each social network.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Starting a Conversation Around the Thanksgiving Dinner Table

SnapApp

Thanksgiving is my favorite time of the year. I love being able to fly home to San Diego and enjoy a walk on the beach before it’s time join my mom in the kitchen. If I’m not in San Diego, you can usually find me in Nebraska with my grandparents and cousinspreparing a Mexican-style Thanksgiving…. trust me, it’s delicious! My Thanksgivings may be unique, but for everyone it’s a time to gather with friends and family and celebrate life.

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Your New Go-to Guide to Content Promotion [Free Ebook]

Hubspot

'It''s no secret that we create a lot of content here at HubSpot. We''ve got multiple blogs that publish daily and a library of 2,000 downloadable offers. To make sure we''re getting the most out of each of those pieces of content, we''ve ramped up our promotions, too. Through years of experimentation with promoting these lead generation offers, we discovered that offers with well-coordinated campaigns help us generate 72% more leads than offers with no coordinated campaigns tied to them.

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How to Design an Award Winning Form

JotForm

The Form Design Awards are well under way. Sign-ups have been pouring in, followed by a healthy amount of final submissions. The Dec. 4 deadline is still weeks away though, leaving plenty of time to get involved. How can one be competitive? Here are some tips to help your form design stand out. 1.

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Mastering the Art of Brand Storytelling Starts with Clearing Your Mind

Content Standard

This is the second installment of a series on the art and science of brand storytelling from Tricia Travaline, VP of Marketing at Skyword. In Tricia’s first post , she discussed the neurological reasons behind storytelling connecting on an emotional level. In this one, she discusses the change in mindset that marketers need to make in order to develop stories that connect.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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8 Simple Tweaks to Boost Website Conversions

Convince & Convert

'Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets. Honestly, most people find our tools via Google, so the conversion rates are particularly high since they are in an “active” searching state rather than a “passive” blog reading mode.

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Marketers Leave YouTube, Find New Video Content Marketing Frontier on Facebook

Content Standard

When it comes to video content marketing, the tides are turning as more and more marketers and content creators flock to Facebook—not YouTube—to publish and distribute their video content. According to a report by Socialbakers , “At the beginning of 2014, YouTube clearly had the upper hand with regard to the share of number of video posts”— a share that almost doubled Facebook’s.

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Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?

LEADership

'About a year ago, we sparked a heated discussion over email marketing vs. social media. It remains one of the top posts on my blog. I think it’s a good idea to revisit this discussion now. The biggest draw of social media was a recognition that we are moving more and more towards a need for sales and marketing to be conducted one-on-one, person to person.

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How an A/B Test of Landing Page Form Copy Improved Lead Quality

Hubspot

'When most people talk about getting quality lead information from forms, they usually talk about one tactic: changing the length of the form. The longer the form, the better quality the leads will be. right? Truthfully, it''s not always that simple. For most businesses, changing the form length is a great way to get started with increasing lead quality -- but at a certain point, you''re going to need to experiment with other form conversion optimization tactics to get better information about t

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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B2B Marketers Can Benefit from Creating White Papers

KEO Marketing

'While content marketing can be extremely beneficial and valuable for all marketers, the form it takes (or should take) can differ greatly depending on the target audience. In the B2C realm, for example, banner ads are a popular choice and may produce a satisfactory return on investment. However, for B2B marketers, this form of content is unlikely to be worthwhile enough to justify a large outlay of time or money.

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Move Prospects Through the Buying Process with Video

Vidyard

Video content marketing has officially reached the mainstream and unless you’re prepared to put your neck out and take some calculated risks, your carefully sculpted content WILL fall into the abyss. The question is how can you use less conventional types of video content to capture attention while still getting your message across ? Luckily, it’s easier than you might think to develop a wide range of videos for your collection, using video from when prospects show initial interest,

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New Interactive Marketing Tool Platform to Better Articulate and Quantify Value to Prospects

The ROI Guy

'Alinean ValueStory® Cloud enhanced to create and deliver interactive online value marketing tools Alinean is happy to announce a significant update to our ValueStory ® Cloud, adding point-and-click creation and delivery of online value marketing tools, including personalized value storybooks, provocative interactive infographics, insightful diagnostic assessments and engaging ROI calculators.