33Across
MAY 18, 2023
Google first announced that it would be terminating third-party cookies in 2019, yet marketers still aren't prepared for the approaching 2024 deadline. The article cites that cookieless spending is growing for many advertising. The post Marketers Are Clueless About Post-Cookie Solutions appeared first on 33Across.
Martech
MAY 18, 2023
The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers overwhelmingly rely on a company’s content for purchasing decisions. One survey found that most people prefer content over social media, reviews or contact with a sales rep.
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Navigate the Channel
MAY 18, 2023
Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. We won’t recommend classics, such as 1841’s “Extraordinary Popular Delusions and the Madness of Crowds” by Charles MacKay, almost anything by Seth Godin, Al Ries and Jack Trout, or the soon-to-be classics, such as “The Brand Gap: How
Sprout Social
MAY 18, 2023
Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Search Engine Journal
MAY 18, 2023
Can AI be regulated? Explore the latest efforts by various U.S. government officials and agencies to mitigate the potential risks of emerging AI technology. The post AI Regulation: Is It Too Late To Prevent Potential Harm? appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
MAY 18, 2023
Discover how to extract lower competition keywords that remain a valuable part of marketing campaigns with this efficient approach. The post How To Find Low Competition Keywords (Using Free Tools) appeared first on Search Engine Journal.
Content Marketing Institute
MAY 18, 2023
How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy.
Martech
MAY 18, 2023
U.S. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. It is projected to rebound to 11.2% growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%.
Heinz Marketing
MAY 18, 2023
By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing I’m going to stick with the attribution theme ( see my recent blog post ) since it’s continued to be a popular topic in B2B Marketing. In my previous post, I walked through the different attribution models. Once you have an idea of the model, you need to understand all the requirements to make it possible.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Seismic
MAY 18, 2023
Over the years, we’ve partnered with thousands of organizations on their journey toward enablement maturity. Through these relationships, we’ve developed a maturity framework for what makes good enablement. This is the final post of our five-part blog series and provides an outline of Seismic’s Enablement Maturity Growth Framework. You can read the first post here, the second post here, the third post here , and the fourth post here.
Salesforce Marketing Cloud
MAY 18, 2023
We may live in the time of TikTok, where an unknown number calling your phone strikes fear, but in my 13 years of training sales teams, I’ve found nothing is more impactful than the cold call. In fact, cold calling accounts for up to 50% of new deals , according to Dale Carnegie Training. The hard truth, though, is that cold calling can be painful. Many sellers avoid it whenever possible, fearing confrontation and rejection.
Martech
MAY 18, 2023
While virtual events are a great way to connect with your customers and prospects, getting qualified attendees is often a challenge. Events have become more accessible in today’s digital world, with multiple channels and platforms available to promote and attract attendees. It’s important to have a solid strategy in place for attracting and engaging qualified attendees to ensure that your virtual event is a success.
Search Engine Journal
MAY 18, 2023
YouTube introduces 30-second non-skippable ads on connected TVs, capitalizing on consumption shifts. The post YouTube Introduces Non-Skippable 30-Second TV Ads appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
MAY 18, 2023
Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, chief data scientist at TrustInsights.ai, speaking at The MarTech Conference. Learn ways to scale the use of large language models (LLMs), the value of prompt engineering and how marketers can prepare for what’s ahead.
Search Engine Journal
MAY 18, 2023
Find out if Google's newest requirement in the EEA and UK affect your existing Consent Management Platform and ad serving eligibility. The post Google Ads Requirements: Update For EEA & UK appeared first on Search Engine Journal.
Stevens & Tate
MAY 18, 2023
Regardless of its niche or size, every business must position itself in the market to become profitable. And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. As a marketer or business owner, digital advertising is crucial to the continuous growth of your products or business.
Martech
MAY 18, 2023
Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: Artificial Intelligence: A beginner’s guide Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
DivvyHQ
MAY 18, 2023
Are your competitors eating up all the visibility in search engines around your industry keywords? Get ahead of the game with these 8 content-driven ways to increase organic search traffic in 2023. Learn how to create engaging and relevant content, repurpose existing content, and optimize titles, visuals, and meta descriptions to boost your website's visibility.
Martech
MAY 18, 2023
It’s as clear as you want your data to be – this is the time to have a 360-view of your customer. You want to improve their journey and experience and protect their privacy. So where do we go from here? When identifying a solution, marketers must first identify their pain points, develop a cohesive data strategy and then decide on the right technology.
SendGrid
MAY 18, 2023
How does Comcast decide which mail lands in the inbox versus the spam folder? We learn from Comcast’s senior engineer. The post Ask the Expert: Alex Brotman, Senior Engineer, Comcast appeared first on SendGrid.
Square 2 Marketing
MAY 18, 2023
EOS ® , the Entrepreneurial Operating System, is quickly becoming the go-to platform for companies that want a system for running the entire organization. As an EOS company, we’ve found the platform invaluable for running meetings, organizing our team around the company’s biggest initiatives and creating a scorecard to use data to track progress toward our goals.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SendGrid
MAY 18, 2023
Gmail has announced a new incentive for senders to adopt BIMI with a blue checkmark. Get the details and learn why this is a good thing for senders. The post Gmail Provides a New Incentive to Adopt BIMI appeared first on SendGrid.
Inbox Insight
MAY 18, 2023
How does the state of account-based marketing (ABM) differ between the US and UK? What notable similarities and significant nuances exist across the Atlantic? B2B marketers need to firstly understand the current state of ABM in their region, in order to develop the most suitable account-based marketing strategy that will attract and engage high-value accounts.
Hubspot
MAY 18, 2023
The ability to negotiate can bring you and your business tremendous advantages. Yet, many salespeople approach negotiations with trepidation. Part of the problem is that we rarely have the opportunity to practice. There are only a few occasions where we typically have the ability to negotiate, and they are usually high-stakes such as buying a house or taking a new job.
Only B2B
MAY 18, 2023
In today’s digital era, businesses are constantly striving to enhance their marketing efforts to generate more leads and drive revenue growth. Among the key metrics that have gained significant importance is the MQL to SQL Conversion Rate. This metric evaluates the effectiveness of your lead generation and qualification process and provides crucial insights into the performance of your sales funnel.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Liveintent
MAY 18, 2023
First segment of a four-part research project on retail media shows that nearly three-quarters of marketers plan to increase investment in 2023 NEW YORK CITY — May 2, 2023 — LiveIntent , the email based marketing and advertising technology company, today announced the initial findings from a four-part research project on retail media network (RMN) adoption in digital advertising.
Heinz Marketing
MAY 18, 2023
By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing I’m going to stick with the attribution theme ( see my recent blog post ) since it’s continued to be a popular topic in B2B Marketing. In my previous post, I walked through the different attribution models. Once you have an idea of the model, you need to understand all the requirements to make it possible.
ABM in Action
MAY 18, 2023
There are some rivalries that are just legendary: The Hatfields and The McCoys, Biggie and Tupac, Steve Jobs and Bill Gates… and in the marketing world, the rivalry is between MQL deniers and apologists. Are leads alive, are they dead or do they just need some life support? New research from ABM platform RollWorks is coming out swinging with an answer: 62% of sellers said leads will never become obsolete, while 56% of marketers don’t believe the MQL is dead.
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