NuSpark Consulting

MAY 4, 2023

Retargeting, also known as remarketing, is a marketing strategy that aims to reach users who have previously interacted with your brand, website, or content. The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. Here are some of the key retargeting strategies in marketing: Website retargeting: Show ads to users who have visited your website but didn’t convert or take the desired action.

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HG Data

MAY 4, 2023

Account-Based Marketing (ABM) platforms and tools continue to be a sought-after solution in SaaS and B2B marketing. And for good reason. You need to get in front of the right decision-makers in B2B marketing — people at high-value accounts who can pull the trigger on your (probably expensive) product. But those decision-makers are hard to … The post 5 Account-Based Marketing (ABM) Platforms To Watch in 2023 appeared first on HG Insights.

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Account Based Marketing ABM Trigger Marketing B2B Marketing 52

Navigate the Channel

MAY 4, 2023

One of the interesting things about updating blog content, or writing fresh blogs, is that sometimes the guts of the topic don’t change. Matt Hillman , our former long-time creative director, wrote about the seven deadly sins of branding a few years ago, and guess what? There are still seven of them and they’re still DEADLY to businesses and brands.

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Branding Brand Identity Work Management Differentiation 65

PureB2B

MAY 4, 2023

The post The Importance of Technographic Data in B2B Prospecting appeared first on DemandScience.

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B2B Marketing Prospects B2B Marketing Marketing 62

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Contently

MAY 4, 2023

Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. The challenge, however, is that many SMEs have day jobs that don’t involve content creation.

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SME Work Management Tips Content 143

Search Engine Journal

MAY 4, 2023

Google's Gary Illyes advises focusing on high-quality content and increasing social media popularity to accelerate website indexing. The post Google Indexing Speed: Key Factors Include Quality + Popularity appeared first on Search Engine Journal.

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Google High Quality Lead Social Media Marketing Websites 132

Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. They’re also an excellent way to find and learn about your target audience in a more concentrated space. Four out of five LinkedIn members drive business decisions.

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Linkedin Work Management Rules Marketing Management 130

Content Marketing Institute

MAY 4, 2023

What worked once to get your content discovered may no longer do the trick. AI tools are changing the way people search. Are you changing how your content gets discovered?

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Content Tools Companies 131

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.

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Marketing AI Marketing Automation Services CAN-SPAM eCommerce 105

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

The Daily Egg

MAY 4, 2023

Coupler is a robust and reliable data automation and data analytics platform. It’s a simple way to integrate data from multiple sources. The post Coupler Review appeared first on The Daily Egg.

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Analytics Automation Business 105

Salesforce Marketing Cloud

MAY 4, 2023

What do a zebra and a Salesblazer have in common? The answer is pretty black and white. When we launched the Salesblazer Community , we knew we needed a character to represent the largest and most successful community for sales professionals of all stripes — someone to be your champion. Meet Zig the Zebra. She’s brave, resilient, and strategic — and loves working with the herd to get things done.

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Lead Ranking Communities Lead Scoring Social Media 98

Martech

MAY 4, 2023

Microsoft is opening up Bing Chat with an API for developers and rolling out its new Bing Chat to all users who download Microsoft Edge — there’s no more waitlist. Over half a billion chats were conducted on Bing Chat since it launched 3-months ago, Microsoft corporate vice president Yusuf Mehdi said. Why we care. We’ve been keeping a close eye on generative AI integrations throughout the martech space.

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Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. Authenticity plays an essential part in swaying the purchase decision of consumers. According to a survey , it was found that 90% of consumers look for a seal of authenticity when deciding which brands to stay loyal to.

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User-Generated Content Traffic Generation Content 93

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Visitor Queue

MAY 4, 2023

As a sales professional, you’re always looking for ways to improve communication with your prospects. But, we all know how easy it is to get stuck using the same follow ups and cold outreach emails for every new prospect. With the help of ChatGPT, an AI software, you can switch up your messaging to be […] The post 10 Ways to Use ChatGPT for Sales appeared first on Visitor Queue Blog | Identify Website Traffic.

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Outreach Traffic Software Marketing Websites 87

MarketMuse

MAY 4, 2023

Learn how to effectively integrate AI into your content strategy without sacrificing quality, and gain insight into the importance of human involvement in the process from experienced professionals.

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Webinar Metrics Process Effectiveness Marketing & Strategy 84

DivvyHQ

MAY 4, 2023

With the explosion of generative AI tools that have entered the market over the past year, many marketing and communications teams are scrambling to find tools that can deliver efficiencies and save cost. But with tech budgets already allocated, many marketers may be stuck waiting a while for more budget. Why not start tinkering with some free content generation tools?

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Allocation Generation Marketing AI Budget Programs 80

Seismic

MAY 4, 2023

Over the years, we’ve partnered with thousands of organizations on their journey toward enablement maturity. Through these relationships, we’ve developed a maturity framework for what makes good enablement. This blog is the third in a series of five posts that will outline the Seismic Maturity Growth Framework. You can read the first post here, the second post here, and the third post here.

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Allocation Terms and Conditions Marketing Analytics Tools Training 76

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Conversica

MAY 4, 2023

The post The Real Reason Your Leads are Not Converting appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Leads 90

Leads Lead Marketing Qualified Leads Lead Management 90

Optinmonster

MAY 4, 2023

Do you need help picking a WordPress CRM plugin? CRM plugins turn your WordPress website into a lead generation and client management system. They can replace multiple spreadsheets, databases, and apps with one tool you can run from your WordPress dashboard. In this article, we’ll go over what features you should look for in a WordPress CRM tool as well as our top picks for CRM plugins.

CRM 72

CRM Top of Funnel Marketing Automation Services Enterprise Management 72

The Daily Egg

MAY 4, 2023

Workflow management involves using tools that help you and your team stay on top of tasks for various projects. Rather than working. The post Zapier Alternatives appeared first on The Daily Egg.

Tools 67

Tools 67

Unbounce

MAY 4, 2023

Artificial intelligence has come a long way in a (very) short space of time. Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and sometimes better than) a squishy human brain. Oh, how naive we were. AI has arrived, and now it’s friggin’ everywhere. Ryan Reynolds is writing ads with ChatGPT for Mint Mobile.

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Marketing AI Paid Search Agency Lead Ranking Budget Programs 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Binary Demand

MAY 4, 2023

[ps2id id=’overview’ target=”/]B2B lead generation is tricky but not impossible today! Marketers use PPC ads, social media, email marketing, and other methods to deliver many leads to their sales team. However, the actual task begins when you have to turn those leads into paying customers. Filtering low-quality B2B sales leads and focusing on high-converting leads is the key issue every organization faces nowadays.

Lead Ranking 52

Lead Ranking Sales Qualified Leads Lead Scoring Paid Content 52

Alaniz

MAY 4, 2023

When you’re growing a company, you sometimes have to think like a detective — constantly seeking clues and piecing together information to solve the mystery of how to maintain relationships with your current clients and customers while creating relationships with new ones. To that end, most companies rely on marketing. The post The PR Factor: A Guide to Winning Over Journalists appeared first on Alaniz Marketing.

PR 52

PR Paid Search Agency Companies Marketing 52

Binary Demand

MAY 4, 2023

[ps2id id=’overview’ target=”/]In today’s competitive business world, B2B appointment setting solutions have become essential for companies to expand their customer base and generate new leads. With the right approach and effective communication skills, appointment setting can help businesses establish lasting relationships with potential clients and increase revenue.

High Quality Lead 52

High Quality Lead Work Management Marketing Management B2B 52

SalesIntel

MAY 4, 2023

In today’s fast-paced and ever-evolving business landscape, sales enablement tools have become essential for companies looking to stay ahead of the competition. With technology advancements happening at an unprecedented pace, the sales enablement tools landscape has also undergone a significant transformation in recent years. As we look towards 2023, we know that there will be immense growth in online sales jobs.

Tools 52

Tools Outreach Marketing Proposals Work Management 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Huptech Web

MAY 4, 2023

Table Of Contents Introduction What are Chatbots? How are eCommerce stores Benefitted from Chatbots? How are Customers Benefited from Chatbots? Best Chatbots for Your eCommerce Store Tidio ChatFuel FlowXO Chatra Octane AI Wrapping Up Introduction Chatbots have become increasingly popular in eCommerce over the past few years. With the rise of eCommerce, online shopping has become more popular than ever.

eCommerce 52

eCommerce Marketing AI Allocation Customer Satisfaction 52

Square 2 Marketing

MAY 4, 2023

Once HubSpot unlocked the back end of its platform, the entire suite of tools became just a little more complicated. This meant the limits of what you can do in HubSpot were available to anyone with the technical expertise to take advantage of it. This also unlocked the HubSpot customer base to dream and create several interesting uses, applications and requirements for all the HubSpot hubs.

Hubspot 52

Hubspot Paid Search Agency Advertising Agencies Ad Agencies 52

Alaniz

MAY 4, 2023

When you’re growing a company, you sometimes have to think like a detective — constantly seeking clues and piecing together information to solve the mystery of how to maintain relationships with your current clients and customers while creating relationships with new ones. To that end, most companies rely on marketing. The post The PR Factor: A Small Business Guide to Winning Over Journalists appeared first on Alaniz Marketing.

Small Business Marketing 52

Small Business Marketing PR Business Paid Search Agency 52