Martech

MAY 5, 2023

Marketing just can’t catch a break. Budget cuts, data privacy changes, new hot channels like TikTok (which might disappear overnight) and now generative AI. Marketing is never dull. You never know what is around the corner, but it will likely be exciting. This article is about marketing’s future, which AI may or may not play a role in. Marketing leaders must think about how to future-proof their teams and keep up with whatever comes their way.

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Salesforce Marketing Cloud

MAY 5, 2023

We’re thrilled to officially announce the 2023 class of Marketing Champions. These people have achieved expert-level product knowledge and serve as active and involved leaders in our Trailblazer Community. This group will begin a year full of career development that amplifies their voices and honors their contributions to help others in the Salesforce ecosystem.

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Martech

MAY 5, 2023

See something — like something — want something — buy something. That’s how people shop. Marketers know this as “the sales funnel”. The concept has different names and maybe an additional element or two, but it works pretty much the same way since the concept was first described—in the late 19 th century. The advent of AI and the avalanche of data has distorted the shape of the funnel.

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Content Marketing Institute

MAY 5, 2023

It’s martech week in the news. Tuesday saw the second annual celebration of International Martech Day. And Scott Brinker released the 2023 edition of the Martech Landscape Map. How many solutions do companies really need?

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The Daily Egg

MAY 5, 2023

When it comes to solutions for project management, Trello and Airtable have it covered on opposite ends. Trello’s Kanban board setup makes. The post Trello vs. Airtable appeared first on The Daily Egg.

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The Daily Egg

MAY 5, 2023

Orcanos is a requirements management tool that delivers a unified solution with end-to-end traceability, collaboration features, and test management. With one click, The post Orcanos Review appeared first on The Daily Egg.

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Brandpoint

MAY 5, 2023

Social media has become an integral part of our lives and businesses alike. It’s no longer just a platform for individuals to share their personal lives with the world; it has evolved into an essential marketing tool for businesses. In the past, manufacturing companies may have viewed social media as irrelevant to their industry. However, that is no longer the case.

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Hubspot

MAY 5, 2023

Sales is a tough job under normal circumstances, but throw in a recession and things get even more complicated. As whispers (or shouts) of an economic downturn persist, salespeople need to shift from defense to offense. This means retiring the old playbook and getting creative with your sales strategies. Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn.

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MKT1

MAY 5, 2023

The best products don’t win. To succeed, startups must have a great product, founders, and win on go-to-market. Yet founders don’t have this skill set. Investors don’t have this skill set. And marketers don’t invest—less than 1% of investors are marketers. So, we have a huge gap in the startup ecosystem—investors who help founders with marketing.

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Bannersnack

MAY 5, 2023

14 minutes read In the ever-changing digital marketing landscape, retargeting has emerged as one of the most effective tools for businesses to connect with their target audience. Retargeting is a versatile and powerful advertising technique aimed at consumers who have already interacted with your brand or visited your website. It allows you to reach out to potential customers who have shown interest in your product or service and encourage them to take action – typically to proceed with a purch

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Drew Neisser

MAY 5, 2023

The economy is turbulent and marketing budgets are down. But growth goals are up… What’s a marketer to do?! Listen to this episode with Forrester’s VP and Principal Analyst Ross Graber. He returned to CMO Huddles to share Forrester’s recommendations for marketing in a downturn. Tune in to learn why customers are the dominant growth engine in 2023, how to solve the problem with sourcing, what the idea marketing dashboard should look like, and a whole lot more.

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SalesIntel

MAY 5, 2023

If you’re searching for a comprehensive solution for prospecting and maintaining a contact database for your growing business, you may have encountered ZoomInfo. This well-known platform is used by companies of all sizes to equip sales teams with lead-generation tools , a vast pool of business contacts, and analytics to support successful outreach campaigns.

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Square 2 Marketing

MAY 5, 2023

This show was released on April 27, 2023. To watch the show on demand, visit the show page here. To see all our audio and video content, check out our free streaming service, Square 2+. In this episode of What’s Wrong With Revenue? , we’re going inside a weekly revenue team meeting with special guest Kade Wilcox, senior engagement strategist at Square 2.

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Smarte

MAY 5, 2023

Sales productivity refers to the efficiency and effectiveness of the sales process. It measures how effectively the sales team can turn leads into customers and generate revenue for a company. It is more crucial than ever to increase sales productivity in the fast-paced business world of today. It can aid companies in generating more revenue, cutting expenses, and gaining a competitive edge.

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Bluetext

MAY 5, 2023

Launching your new or revitalized brand is the most important stage of the rebranding process. You’ve done all the hard work at this point, determining the right look and feel, message, and character for your brand. The crucial next step is to announce yourself to the world, both from an internal and external point of view. In today’s blog post, we’ll cover how to launch your new brand into the market and how to ensure your employees are ready to be your top brand ambassadors. 1.

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Customer Experience Matrix

MAY 5, 2023

Like everyone else, I’ve been pondering what generative AI means for martech, marketing, and the world in general. My crystal ball is no clearer than yours but I’ll share my thoughts anyway. Let’s start by looking how past technology changes have played out. My template is the transition from steam to electric power in factories. This happened in stages: first, the new technology was used in exactly the same way as the old technology (in factories, this meant powering the shafts and belts that p

Enterprise Management 177

Enterprise Management Work Management Marketing Management Copywriting 177

SmartBug Media

MAY 5, 2023

Content marketing has become an integral part of any online presence, and AI-driven tools are making it easier than ever to create great content quickly and efficiently. Given the fact that 61 percent of marketers have already used AI in their marketing activities , you likely already knew that. What you may not know, however, is which AI tools are best for content marketing.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Heinz Marketing

MAY 5, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing Defining a target audience is a crucial step in any marketing campaign. By identifying and understanding the specific group of people who are most likely to engage with a product or service, marketing teams can then tailor their strategies to resonate with their audience effectively. In this blog post, we will explore five practical tips that can help marketing teams better define their target audience and develop messaging that resonates

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Single Grain

MAY 5, 2023

While Facebook advertising can convert serious leads, creating a strategy can be daunting (and expensive) for a novice. But reading a Facebook Ads e-commerce case study is a little-known way to create a winning strategy the first time. If you’re looking for inspiration, here are four e-commerce Facebook Ads in which the stores enticed their target audience, increased B2C sales and ROAS, and kept advertising expenses down.

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Bionic

MAY 5, 2023

Omnichannel marketing requires omnichannel media planning. Here’s how to create an omnichannel media plan using the Bionic for Agencies media planning tool. The Challenge with Omnichannel Media Planning Omnichannel marketing involves coordinating and integrating across all media channels – online and offline – to deliver a consistent, seamless, and unified customer experience.

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Single Grain

MAY 5, 2023

In our commercial climate, it’s practically undeniable that businesses need to have a strong online presence to reach potential customers. Among other digital marketing mediums, PPC remains a popular method for driving traffic to a website and generating more leads. For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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ClearVoice

MAY 5, 2023

In the digital age, content is king. As such, the importance of creating quality content that resonates with your target audience is paramount. While paid advertising can effectively drive traffic to your website, organic content builds a loyal following and establishes your brand as an authority in your industry. What is organic content? Organic content refers to content you create to attract traffic you don’t have to pay for directly.

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