KoMarketing Associates
JANUARY 23, 2014
'Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development.
Marketing Insider Group
JANUARY 23, 2014
'One of the biggest trends in marketing may not even be happening in the marketing department at all. As millennials enter the workforce, they are placing tough expectations on employers. They are looking for the latest and greatest technology. They are looking for brands that will develop their skills and help them reach their potential as business professionals.
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Crimson Marketing
JANUARY 23, 2014
'Everyone loves a good story. No one likes feeling like they’re talking to a car salesman. The key to a great sell is an even greater story. Consider these wise words: “Stories are a communal currency of humanity.” – Tahir Shah, in Arabian Nights. “Great stories happen to those who can tell them. ” – Ira Glas. “The engineers of the future will be poets. ” – Terence McKenna. “The human species thinks in metaphors and learns through
Convince & Convert
JANUARY 23, 2014
'Whether you love or hate ‘em, there’s no doubting that 2013 was a big year for the selfie. From more than 57 million tags of #selfie on Instagram, to being named the Oxford Dictionaries’ 2013 word of the year , the term is now ubiquitous among social media users. But, why should social media users have all the selfie fun? The quick and simple answer is – they shouldn’t!
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Biznology
JANUARY 23, 2014
'When “everything becomes digital,” private, public, and civil institutions become more dependent on information systems and more vulnerable to attack by sophisticated cyber-criminals, political “hacktivists,” nation-states, and even their own employees. As a result, all of our institutions will have to make increasingly thoughtful trade-offs between the value inherent in a hyper-connected world and the risk of operational disruption, intellectual property loss, public embarrassment, and fraud
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SugarCRM
JANUARY 23, 2014
'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
The ROI Guy
JANUARY 23, 2014
'On one side, we have B2B buyers that have dramatically and permanently changed as a result of Frugalnomics: More Empowered – leveraging the Internet and social groups to self-educatate on your solution and the competition, taking ever more control of knowledge flows and engagement process. More Risk Averse – In a “do more with less” economy, decision makers don’t want to make a mistake.
Hinge Marketing
JANUARY 23, 2014
'Check out our latest video blog post above where we discuss the importance of agile marketing for professional services firms. With the constant evolution of marketing, there's a growing demand on marketers to develop their skill sets to keep up with new tactics. Marketers can no longer create annual marketing plans and analyze progress and effectiveness just a few times a year.
Hubspot
JANUARY 23, 2014
'Ever since social media gained widespread adoption, one persistent question has vexed individual users and brands: What do we talk about online? A common rule of thumb that''s now pervasive among brand marketers and savvy tech buffs is the so-called "rule of thirds.". This rule states that tweets, posts, and status updates should fall into one of three categories and be spread more or less evenly between each: 1/3 of posts should be about you or your brand. 1/3 of posts should be about your ind
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
LeadSquared
JANUARY 23, 2014
Twitter has become the latest web giant to join the likes of Google and Facebook, to use cookies for retargeting. On December 5 last year, Twitter Inc. announced that they will begin showing ads to Twitter users, based on their browsing activity. With Twitter’s new advertising feature, marketers will be allowed to display targeted Twitter ads with the help of cookies.
Hubspot
JANUARY 23, 2014
'Earlier today, we hosted our first 1-hour blogging challenge. We were hoping the challenge would help accomplish a few things: Provide the motivation to start blogging. Spark a little competition with yourself to up your game. A little competition with other participants to have the best under-60-minute blog post of all time. I hope you got at least one of those bullets under your belt -- or perhaps something else entirely -- if you participated in the challenge.
LeadSquared
JANUARY 23, 2014
In the hope of making advertising more interactional, more conversational and more user -friendly, Google Inc. rolled out its latest ad feature, +Post Ads, late last year. This would significantly affect the buying and selling decisions of customers and advertisers, in 2014. What are Google +Post Ads? Google rolled out a new feature called +Post Ads to a select number of brands.
Hubspot
JANUARY 23, 2014
'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog. Today''s blogging tip is brought to you by Beth Dunn , User Experience Editor at HubSpot: "Waiting around for inspiration to strike is a notoriously ineffective strategy.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SnapApp
JANUARY 23, 2014
Yes, B2B companies are using engagement to drive results. Here is the story. We all know B2B companies utilize engagements every day to engage customers and generate more leads, retain customers, and drive traffic at events to collect actionable data. The challenge is determining “how” they are utilizing these engagements. Rather than telling you, we are going to show “how” B2B companies are using engagement tools with real world experiences.
i-Scoop
JANUARY 23, 2014
'Many organizations that start using content marketing and want to offer content in a more conversational and personal way, start their efforts with a blog. Although business blogging is far from new and lots of companies have a blog, several others don’t.
Hubspot
JANUARY 23, 2014
'Today is a big day, people. Today is the day that skills are tested. That careers are made. A day when only the strong will survive. Today, we write a blog post. (Ahh!). In an hour. (AAAAAAAAHHHH!). If you don''t know about today''s 1-hour blog challenge, you can read about it here. But in a nutshell, at 12:00 p.m. EST, a bunch of people (including us -- Ginny Soskey , more specifically) are going to sit down at our computers, write one blog post, and when 1:00 strikes, we''re hitting publish.
i-Scoop
JANUARY 23, 2014
'Several businesses don’t have a corporate blog yet. Is it a must? It depends. But in general corporate blogs remain essential, despite the fact some ‘experts’ claim that blogging is ‘passé’. Corporate blogs often are essential social media hubs and content marketing hubs as explained in our introduction to corporate blogging.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Adobe Experience Cloud Blog
JANUARY 23, 2014
'Author: Frank Passantino If you’re in marketing, you probably know better than to pass “any old lead” over to your sales team. Yesterday on the blog, we shared our new infographic about defining a lead, but how do you score your leads once you’ve found them? Lead scoring is the process of assigning a score to leads , which ranks them by their readiness to buy.
Vidyard
JANUARY 23, 2014
Right on the heels of their latest video ad featuring clingy moms singing about their grown-up sons, Old Spice has released one of their funniest video campaigns yet. The P&G brand teamed up with long time agency Weiden+Kennedy Portland to make nine custom video spoofs designed to prank YouTube viewers with fake, manly products. The videos appear as pre-roll ads and feature none other than the Man Your Man Could Smell Like, Isaiah Mustafa.
Hubspot
JANUARY 23, 2014
'Even though blogs have been around for years -- decades even -- people still have a ton of misconceptions about them. They''re too hard to write, they say. Blogging''s only for people who''ve majored in English, they cry. I have nothing to blog about, they complain. I''ve had enough. These statements -- and many more about blogging -- aren''t true at all, but somehow people continue to spread them.
SnapApp
JANUARY 23, 2014
Harte Hanks Market Intelligence is exemplifying just how successful interactive content within the B2B space can be by embedding SnapApps within email campaigns. This marketing services organization is utilizing the SnapApp platform to deliver impactful information in an engaging way. Utilizing email campaigns to engage existing Execution Based audience.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Albacross
JANUARY 23, 2014
Looking for statistics that will help you fine-tune your marketing strategy in 2014? You’re at the right place! In this article, we bring you 20 insightful marketing statistics (courtesy of digital asset management company WebDAM !) that you can use to improve upon your campaigns. #1: In 2014, marketing teams will spend $135 billion on new digital marketing collateral.
Hubspot
JANUARY 23, 2014
'You know this already, but sometimes it amazes me how fast technology moves. Just yesterday, we casually mentioned in another post that Pinterest was running an experiment with a small number of people that plays animated GIFs on the social network. Today, Pinterest announced that all users will now begin to interact with animated GIFs within pins.
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