Thu.Dec 15, 2011

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2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing. In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. That’s not the only good news for blogs.

The Three Most Dangerous Social Media Metrics

grow - Practical Marketing Solutions

By Srini nvas Rao, Contributing {grow} Columnist. while back I said that metrics and measurements have a tendency to limit our potential. What I failed to realize was that this is only the case when we measure the wrong things.  As bloggers it’s really easy to get caught up in comparison and competition. As a result we end up measuring the things that don’t have a strong impact on our business.

Buyerology Trend: Humanize the Buyer Experience

Tony Zambito

This is the final article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.

Integrated Marketing Measurement: It’s Like Lasagna

Digital B2B Marketing

All marketing is integrated, even if it is unintentional, poorly done or working against itself. Marketing activity does not happen in a vacuum void of other influences. What is the ROI of your social media activity? What is the ROI of search? What is the ROI of TV? Most marketers don’t actually know. Integrated marketing measurement requires focusing on the final outcome. Search attribution.

The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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5 Key Ways to Maximize Email Marketing Effectiveness

Sazbean

We all know that today, high quality content that helps prospects and customers solve business problems is the most effective type of marketing. And no matter which channels deliver that help, from blogs and social sites to webinars and whitepapers, email is still playing an integral role in cultivating those business relationships. This is great news, because it suggests that email will continue to improve in 2012. The trick is, how do we keep making those content-driven email relationships better and more profitable for all involved, marketers and customers alike? News & Notes

Marketing Automation Interfaces Need Radical Surgery

Customer Experience Matrix

Several vendors have shown me their new campaign management interfaces recently. All were refined, attractive, and thoughtful. Each had subtle features that appeal to a connoisseur: floating tool pallets! Fly-over icon labels! Dynamic menus! Now, I’m not saying marketing automation vendors should find a new approach just because I’m bored with the old one. Something more radical is needed.

15 Reasons Why Marketers Don’t Use Content Marketing

Junta 42

Had some fun today going through my archived blog posts and this one stuck out.  I decided to unearth and dust it off a bit. also added a few additional reasons compliments of the community. It’s hard.  It’s more difficult to consistently create valuable and relevant content for your customers than place media. It’s easier to just place an ad.  organization. new media practices.

B2B Marketers to Increase Online Content, but What Kind?

B2B Marketing Traction

Now more than ever, online content is the key to attracting and engaging qualified prospects online. According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). But, the biggest challenge B2B Marketers have with content is figuring out what kind engages prospects.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

Jesse Noyes. For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. If a journalist becomes a brand journalist, that person is no longer a journalist.”.

7 Epic Uses of Twitter's New Embeddable Tweets Feature

Hubspot

The most important new Twitter feature for marketers isn't brand pages. Yes, you read that first sentence correctly. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. Yes, brand pages are cool, but in reality, they don't offer much more value for a business over personal profiles aside from a little bit more control. This is HUGE!

Using LinkedIn for business: Best practices – IV

EMagine B2B Blog

This is the last of a four-part series aimed at helping our readers understand how best to use LinkedIn for their companies’ benefit.  It assumes some beginning familiarity with LinkedIn, but nothing approaching proficiency. In the third installment of this series we looked at how to build your LinkedIn Company Page, and outlined some approaches [.]. B2B Web Strategy Social Media

The Difference between Demand Generation and Lead Management by Carlos Hildago

Fearless Competitor

Lauren Carlson of Marketing Automation Software Advice shared this whiteboard presentation by Carlos Hildago (@cahildago) of The Annuitas Group and she invited me to share it on this blog and comment about it. As a B2B demand generation expert, she valued the expertise of Jeff Ogden, President of Find New Customers. And the host of Mad Marketing TV.). agree with Carlos. Good presentation, Carlos.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Hottest new app? Skwert! A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn   is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. growtoons

Video: Happy Holidays from Eloqua

It's All About Revenue

by Amy Bills | Tweet this If you looked back at holiday greetings sent from family to family over the decades, you’d probably recognize a pattern: a staged photo, plenty of smiles and those awkward sweaters! But there’s a story told in holiday greetings – tales of long-awaited gifts, surprise lessons and hard-to-hold-back laughter. Just click the image below to watch! Tell us what you love most!

How Marketing Automation Supports Demand Generation & Lead Management

Fearless Competitor

Lauren Carlson of Marketing Automation Software Advice  shared this whiteboard presentation by Carlos Hildago ( @cahildago ) of  The Annuitas Group  and she invited me to share it on this blog and comment about it. She asked that Jeff Ogden, President of  Find New Customers  (and the host of Mad Marketing TV ) share his insights. Could not agree more with you, Carlos. Demand Generation

The World isn't flat; use location to your advantage

Confluent Forms

Globalization isn't a force to be reckoned with. As the World has shrunk in size due to the lowered cost of shipping, the Internet, and formerly 3rd world countries investing in their infrastructure, suddenly companies no longer joust with just their local competition, but are pitted against firms in Argentina, Indian, Mexico, China, Lithuania, etc., where the labor is significantly cheaper for a variety of reasons. Outsourcing, whether it be manufacturing, software development, call centers or even tax form processing, has been the rage for the last decade. Do you cut rates?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Six Reasons to Text in your 2012 Plan

B2B Marketing Unplugged

Say, how’s your 2012 plan coming along? What’s What’s that? You’re on version 357 and your Corporate Overlords haven’t even seen it yet? Your desk is awash in spreadsheets you’re too terrified to throw out? You spent most of last Wednesday trying to fit 7 point type into a Venn diagram and most of the next day taking it out again? I’ll bet you cry a lot. Just as soon as that frost hits that pumpkin, life for many marketers shrinks to the size of a PowerPoint deck. Pages full of refugee spreadsheets from Excel. Can you believe this is your job? Win-win.

Mad Marketing TV with Social Media Expert, Paul Gillin

Fearless Competitor

Mad Marketing TV, hosted by Jeff Ogden ( @fearlesscomp ) of Find New Customers – the most TV-like marketing show in the industry , just published its  latest show with social media expert Paul Gillin, author of The New. Paul Gillin. Influencers , Secrets of Social Media and Social Marketing to the Business Customer. We thank Paul for his appearance on Mad Marketing TV. MadMarketingTV

Lead Nurturing Generates Nearly 3X More Clicks Than Email Blasts [Data]

Hubspot

Businesses haven’t adopted lead nurturing to the extent that they have embraced other tools such as email marketing or social media. However, all industry research shows that nurturing your leads, keeping them engaged with your content on an ongoing basis, and gradually introducing them to more advanced stages of the sales cycle can only benefit your bottom line. Consider the Facts.

CTR 5

We don’t need a social media ROI model

Biznology

Image via Wikipedia. The business case for social media in the workplace and the inevitable ROI conversation have polarized innovation advocates and doubters for years. There’s a saying in marketing that we always waste half of our marketing budget, we just don’t know which half. Does this mean that the quest to find the elusive perfect ROI model should just be abandoned by all of us?

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

5 Ways Crappy Content Destroys Your Inbound Marketing

Hubspot

We've all heard it a million times: content is king! But not just any content; it has to be remarkable. Low quality content will send you careening into irrelevancy faster than a VH1 reality show, but does anyone know why? Why exactly does low quality content kill your inbound marketing, and how does it do it? Inbound links are your inbound marketing moneymaker. Google Panda, that is. Forever.

10 Things That Won't Happen in 2012

Manhattan Marketing Maven

As the year winds down, allow me exercise my older, crankier, opinionated and contrarian side in looking at the year ahead. Here are 10 things that won ’t happen in 2012 in no particular order.    Mobile Ads Will Explode.   Consumers still either resent them or can’t exactly figure out how to use them. Brands can’t efficiently buy them or measure ROI or engagement value. Look for the bulk of ads to remain embedded in games and in apps.   Facebook Will Grow Exponentially. What is said, by whom and to whom, will replace the fan count as a measure of brand page success. 

10 Festive Holiday eCards for the Sharing #HoHoHubSpot

Hubspot

Now that the holiday season is in full swing, Hu , our sometimes naughty, sometimes nice HubSpot Unicorn has some more festive holiday eCards to share with you. So as you're decorating your tree, wrapping presents, or lighting the menorah, share some laughs and marketing cheer with family, friends, and co-workers with a HubSpot Holiday eCard from the HubSpot Unicorn! admit it! admit it!).

5 Steps To Building Value So The Sale Closes Itself

Sales Prospecting Perspectives

Just read a great blog by Steve W. Martin entitled How to Close a Sales Call , which inspired this post. totally agree that a one size fits all approach will not bring nearly as many closed deals as a more customized approach. good salesperson will assess their prospects, personality, needs and business situation and put together the right plan to reach the desired goal. Of course every product or service as well as every prospect and business situation will be different, offering endless options. Of course while my approach was not quite as simple, the principal is the same.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Small Business Predictions for 2012

Client Bridge

From Entrepreneur, here are ten predictions for the trends that will most affect small businesses in the coming year. Volatility Ahead Small businesses need to have flexibility in their long- and short-term plans as economic uncertainty continues to be a major issue. Right-time" Multichannel Marketing New tools will help businesses analyze social media behavior and convert that data into tailored marketing campaigns. More Cheap Online Ads Low-cost channels like paid search and social media will be utilized more. billion and is expected to quadruple again by 2015. Services Head Offshore U.S.-based

Is Your Trust Quotient High Enough?

Jill Konrath's Fresh Sales Strategies Blog

Being able to quickly develop trust is essential for sales prospecting success and account growth. To learn more, check out my interview with Charlie Green , co-author of the hot new Trusted Advisor Fieldbook and developer of the TQ (Trust Quotient) Assessment. Interview. Jill: Charlie, recently I took your TQ Assessment. Can you give us a quick overview of the TQ? Can you explain what those are?

How Effective is Your Facebook Strategy?

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