Web Analytics is more than just measuring visits and page views on your website. It's about uncovering actionable insights that are relevant to your business to enable you to make sound marketing decisions. Here are a few quotes to get you thinking about what you are measuring with your web analytics program (or perhaps not measuring, but should be). People won’t use your Web site if they can’t find their way around it MORE >>

Jesse Noyes. For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values. It might use some techniques that journalists use, but the goals of brand journalists and real journalists are different. Honestly, I’m not surprised to hear it has. MORE >>

The most important new Twitter feature for marketers isn't brand pages. Yes, you read that first sentence correctly. As part of its redesign announcement last week , Twitter revealed brand pages as well as a host of other features. Yes, brand pages are cool, but in reality, they don't offer much more value for a business over personal profiles aside from a little bit more control. Embeddable tweets are the game changer in this most recent round of Twitter improvements for marketers. The fact is, the true power and leverage of much of social media marketing resides outside of the network itself. MORE >>

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page. Because there is nothing going on that interests them. Fan pages are a unique marketing canvas to connect with avid consumers. More so, they don’t understand what their customers want from them. What are they interested in – sports, music, TV? MORE >>

Several vendors have shown me their new campaign management interfaces recently. All were refined, attractive, and thoughtful. Each had subtle features that appeal to a connoisseur: floating tool pallets! Fly-over icon labels! Dynamic menus! But they’re all still basically the same flow charts that Frank Gilbreth (of Cheaper by the Dozen fame) introduced in 1921 and I’ve been seeing in marketing systems for more than 20 years. Now, I’m not saying marketing automation vendors should find a new approach just because I’m bored with the old one. Something more radical is needed. touch screen. MORE >>