ViewPoint

SEPTEMBER 22, 2015

According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Is ABM the Holy Grail to lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before?

Account Based Marketing 245

Account Based Marketing Lead Generation ABM Lead Scoring 245

Marketing Insider Group

SEPTEMBER 22, 2015

Every brand doing content marketing should create a space or central hub for the content to live. Doing so allows teams to get the most out of their marketing by consolidating fragmented digital content to a one-stop-shop. While creating a central hub is a universal best practice, the amount of branding that a hub should have is a different story. This is a challenge many marketers face and is one they all have approached very differently.

Brand Identity 182

Brand Identity Branding Domain Content 182

Sales Engine

SEPTEMBER 22, 2015

Depending on what their role is, you can hire a junior person to create content. But how do you define junior? If junior means “young,” most kids out of college know how to operate a video camera. There are many roles involved in content creation that don’t require the person to be experienced or be a subject matter expert in what that content is about to perform that task very well.

Personalization 176

Personalization Content Planning Video Marketing 176

ANNUITAS

SEPTEMBER 22, 2015

Last summer I wrote a blog article called The Problem with the Story You Are Telling , and it was about search. More specifically, it was about the latest (at the time) Google algorithm update – called Panda — and the impact of content quality on search engine results. Image via SearchEngineLand.com. Panda was a game changer, and arguably the most significant update in terms of user experience.

SEO 158

SEO Lead Scoring Lead Ranking Marketing Analytics Tools 158

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Convince & Convert

SEPTEMBER 22, 2015

Social Pros on the Road. First, it should be noted that this episode of Social Pros is brought to you from the car, where I am driving Scott Stratten and myself from Content Marketing World back to Indiana. The audio quality is not the best, but the conversation is pretty great. Scott Stratten has published four books, produces a weekly podcast (including video), and has speaking gigs lined up nearly weekly to talk about marketing (or un-marketing, as he refers to what’s really effective i

Work Management 158

Work Management Paid Search Agency Advertising Mediums Advertising Agencies 158

Adobe Experience Cloud Blog

SEPTEMBER 22, 2015

Author: Lizzy Funk Starbucks has added the highly-anticipated pumpkin spice flavor to its menu, radio stations are planning their upcoming holiday music playlists, fall foliage is just around the corner, and scary Halloween decorations seem to be popping up just about everywhere I go (yes, I’m a scaredy cat). So this could all only mean one thing…it’s time to start planning your 2016 marketing programs!

Planning 105

Planning Budget Programs Template B2B Thought Leadership 105

Industrial Marketing Today

SEPTEMBER 22, 2015

There was a time not too long ago when manufacturers and industrial companies were blamed for being slow adopters of content marketing. Have we progressed from that to too much content in just a few short years? Take a look at these stats from the 2015 B2B Manufacturing Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs. […] The post Content Marketing for Industrial Companies – Is There Content Overload?

Paid Search Agency 97

Paid Search Agency Content Marketing Companies Content 97

Vidyard

SEPTEMBER 22, 2015

When it comes to conferences, Dreamforce, hosted by Salesforce, is the granddaddy of them all. Referred to by some as “The Super Bowl of software”, Dreamforce was held on San Francisco last week, hosting an estimated 150,000 attendees from 78 countries. This conference takes over most of the city from the restaurants to the hotels – in fact, so many rooms are needed to accommodate all the guests that Salesforce brings in a boat (appropriately named the Dreamboat) to meet the demand.

Video Marketing 95

Video Marketing Advertising Agencies Paid Search Agency DemandBase 95

LEADership

SEPTEMBER 22, 2015

Musicians come and musicians go. Some are one-hit wonders and some become legends even in their own lifetime. Genres of music tend to hit varying levels of popularity; they evolve. Rock music is one genre which probably has as many fans as it has skeptics. While fans love and worship their rock legends, others denounce the loud, wild side of rock music.

CMO 66

CMO Marketing Budget B2B Sales Lead Generation 66

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

MLT Creative

SEPTEMBER 22, 2015

"If everyone else jumped off a cliff, would you?" The famous words uttered by mothers everywhere in response to children who desparately want to follow the crowd. Kids aren't the only one's influenced by their peers. Even into adulthood, social attitudes play a significant role in the decisions we make. This isn't always negative. Sometimes social attitudes can help us make more informed decisions.

Peer-to-peer 64

Peer-to-peer B2B Marketing B2B Marketing & Strategy 64

The ROI Guy

SEPTEMBER 22, 2015

If you are in IT sales and marketing, there are three significant challenges of which you should be well aware when setting up your budgets and plans for 2016. IT Spending on the Decline? First, Gartner announced mid-summer that IT spending is on the decline. A predicted anemic increase in IT spending at the beginning of 2015 has now been replaced with a 5.5% decline (compared to a paltry 1.6% growth in 2014).

Planning 63

Planning Gartner Marketing Plans Marketing Proposals 63

Hinge Marketing

SEPTEMBER 22, 2015

The motivation to develop and market a brand and implement a marketing strategy is, at its most basic level, the same motivation that propels buyers and sellers to agree to join forces in an M&A transaction: the desire to create long-term value. What drives value and what can threaten it? When it comes to M&A, most AEC firms tend to focus on legal risks, financial models, tax implications, and employment contracts.

Brand Identity 62

Brand Identity Branding Allocation Budget Programs 62

KEO Marketing

SEPTEMBER 22, 2015

Thousands of marketers recently convened in Boston for what is quickly becoming one of the can’t-miss events of the year. They were joined by crowds of assorted business people in all roles who are interested in learning about the latest techniques and smart strategies related to inbound marketing. The event was Inbound15, the latest iteration of an annual event organized by HubSpot.

Inbound Marketing 60

Inbound Marketing B2B Marketing B2B Hubspot 60

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

SEPTEMBER 22, 2015

When you break a landing page down to its most basic level, you're left with a few things: a catchy headline, a form, a few bullet points, and maybe a supporting visual. These elements are often combined in a similar format, dressed up with the branding of the company, and pushed live with the hope that they'll be enough to invite engagement. What's missing?

Design 59

Design Landing Pages Conversion Campaigns 59

Genroe

SEPTEMBER 22, 2015

Net Promoter and customer advocacy are intimately linked. While I don’t subscribe to the idea that NPS is a measure of voiced customer advocacy it is definitely a measure of advocacy entanglement — how a person feels about a company. Today’s guest post from Seb Atkinson los closely at customer advocacy and how it is […].

Companies 55

Companies Promotion Personalization 55

Hubspot

SEPTEMBER 22, 2015

It is a great time to be a software-as-a-service company. The worldwide software market has an estimated value of more than $400 billion. However, the cloud software market (SaaS/PaaS/IaaS) makes up only $48–$56 billion, meaning that "cloud-based software accounts for no more than 15 percent of the value of the total software market," but this distribution is quickly changing, according to Altos Ventures.

Startups 57

Startups Marketing Strategy Marketing & Strategy Lead Ranking 57

Brandfolder

SEPTEMBER 22, 2015

The Great American Beer Festival is where beer lovers go to taste rare beer flavors, indulge in specialty food pairings, and unite with other beer drinkers in the celebration of,

Brand Identity 40

Brand Identity Branding 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

SEPTEMBER 22, 2015

Technology never stops changing -- and that means marketers shouldn't either. Working in marketing now requires an evolved skillset, generally rooted in technology, to take advantage of the latest and greatest trends. But what if today’s marketers aren't keeping pace with the skills they need to do their jobs well? Or what if the skills that marketing departments are hiring for aren't actually the skills listed in marketers' LinkedIn profiles?

Demand 56

Demand High Quality Lead SEM Work Management 56

Brandfolder

SEPTEMBER 22, 2015

In a work environment dominated by digital communication, having a go-to resource for digital asset management is truly more important than ever. But according to [CMO Council]([link] “Only 27% of.

CMO 40

CMO Resources 40

Content Standard

SEPTEMBER 22, 2015

Building an effective mobile marketing strategy is still foiling companies, even as many plan to increase mobile spending. A recent CMO Survey report found that mobile marketing currently accounts for 6 percent of total marketing budgets, but that number is slated to rise to 15.6 percent over the next three years. That amounts to an 160 percent increase in mobile marketing spending.

Mobile Marketing 40

Mobile Marketing Spending Marketing & Strategy Marketing Strategy 40

KoMarketing Associates

SEPTEMBER 22, 2015

As someone that’s always had a passion for journalism, I enjoy staying on top of the latest news. As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. However, staying on top of everything that’s going on in the world is next to impossible.

Trends 230

Trends Marketing & Strategy Marketing Strategy B2B Thought Leadership 230

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Webbiquity

SEPTEMBER 22, 2015

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media. No one has time to put every one of those tools through its paces.

Social Media 219

Social Media Tools Media Enterprise Management 219

Convince & Convert

SEPTEMBER 22, 2015

Image via BigStockPhoto.com. We’re officially out of the frying pan, and into the fire. With alarming speed we’ve gone from companies not understanding the merits of content marketing at all, to a place where 70% of B2B marketers and 69% of B2C marketers say they will be creating more content than ever this year (according to Content Marketing Institute and MarketingProfs research).

Top of Funnel 161

Top of Funnel Content Marketing Paid Search Agency Content 161

Hubspot

SEPTEMBER 22, 2015

There are a lot of things I used to buy in person that I now buy online. I wouldn't call myself lazy, but it's just so much easier to carry a box of paper towels from my doorstep into my apartment than it is to carry it down the street from my local grocery store. And I'm not alone. Whether it's because of the larger selection, better pricing, convenience, or something else, a lot more people are buying stuff online nowadays instead of in person.

Marketing Websites 61

Marketing Websites Features eCommerce Terms and Conditions 61

xiQ

SEPTEMBER 22, 2015

The old adage goes: “It’s not personal. It’s business.” In today’s hyper-connected world where 80% of global CEOs are using social media to engage with customers, colleagues and the public, business is more personal than ever. According to a recent study by global PR leader Weber Shandwick, eight in 10 CEOs (80%) are now engaged online and via social media, a rate which has more than doubled since they first began tracking the social activities of CEOs in 2010 (36%).

Social Media 62

Social Media Sales Cycle B2B Sales PR 62

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SnapApp

SEPTEMBER 22, 2015

So you’re thinking about using interactive content. It seems like a fun, different way to engage with your audience – a breath of fresh air after a long line of ebook after ebook. What you might not know is that apart from being fun, interactive content also has major benefits for marketers. In a recent webinar , Customer Success Manager Michelle Chin and I went through three reasons interactive content is getting amazing results for marketers – and how to get started with interactivity.

Webinar Metrics 48

Webinar Metrics Content Click Rate Landing Pages 48

xiQ

SEPTEMBER 22, 2015

The old adage goes: “It’s not personal. It’s business.” In today’s hyper-connected world where 80% of global CEOs are using social media to engage with customers, colleagues and the public, business is more personal than ever. According to a recent study by global PR leader Weber Shandwick, eight in 10 CEOs (80%) are now engaged online and via social media, a rate which has more than doubled since they first began tracking the social activities of CEOs in 2010 (36%).

Social Media 48

Social Media Sales Cycle B2B Sales PR 48

Content Standard

SEPTEMBER 22, 2015

Your marketing dollars are precious. As an advertiser, you want to make sure that they’re spent at the right time, pushed through the right channels, and with just the right amount allocated to each. If you’ve portioned off a piece of your budget for a sponsored content campaign, you’ve made the right decision—70 percent of people say they’d rather learn about a product through content than traditional advertising.

Promotion 40

Promotion Allocation Marketing & Strategy Content 40