Only B2B

AUGUST 25, 2023

In the ever-evolving landscape of B2B marketing, one strategy has emerged as a powerful weapon in the arsenal of marketers: Account-Based Marketing (ABM). This approach shifts the focus from casting a wide net to targeting specific high-value accounts with personalized and tailored strategies. In this comprehensive blog, we will delve into the intricate world of Account-Based Marketing Framework, demystify its core components, highlight its benefits, and provide actionable insights for successfu

Account Based Marketing 62

Account Based Marketing Marketing AI Marketing & Strategy Marketing Strategy 62

Martech

AUGUST 25, 2023

Do you see more “unassigned” and “direct” traffic in your Google Analytics account even if you’re careful with your UTM tagging? That’s because data privacy regulations protect the users visiting your website. As data privacy regulations increase, attribution models may struggle to stay accurate and valuable. Many use Google Analytics 4 for attribution modeling, but it is not GDPR-compliant.

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Marketing Attribution Marketing Mix Lead Ranking Marketing Analytics Tools 97

ClearVoice

AUGUST 25, 2023

Technical content marketing can be a highly effective component of a strong product marketing strategy. It educates and engages the target audience, ultimately driving sales. But what exactly is it, and how can it help with product marketing? Let’s take a deep dive. Understanding Technical Content Marketing Technical content marketing is a subset of content marketing that has a narrower focus on how your product works.

Marketing Strategy 96

Marketing Strategy Marketing & Strategy Product Planning 96

Martech

AUGUST 25, 2023

This is the second part of a three-part series of conversations about Google Analytics 4 (GA4) with Russ Ketchum, product director of Google Analytics. In the first part, we discussed how to recreate Universal Analytics’ reports. Today, we’re looking at the UA 360 functions which are available in GA4. (Interview edited for length and clarity.) Q: What features from 360 did you put in GA4?

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Features Marketing Analytics Tools Funnel Advertising Advertising Funnels 94

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Top Rank Marketing

AUGUST 25, 2023

LinkedIn Updates Newsletter Creation UI, Adds Option to Host Multiple Newsletters Microsoft-owned LinkedIn has developed a more robust editor for creating newsletters on the professional social platform, which has begun rolling out alongside additional newsletter features including the ability to host up to five separate newsletters, LinkedIn recently announced.

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Newsletter Spending Linkedin B2B Marketing 93

Square 2 Marketing

AUGUST 25, 2023

We talk about hit-or-miss marketing frequently, and it resonates with so many people that I can only image what it feels like to be running hit-or-miss marketing activities at your companies. I understand the underlying reasons behind this type of marketing. So many tactical options are available and so many channels could be activated today. Layer in the general lack of resources allocated to marketing and you have so much to do, so little time to do it and not enough help to get it done.

Allocation 83

Allocation Paid Search Agency Marketing & Strategy Marketing 83

SendGrid

AUGUST 25, 2023

The FTC clears up confusion about the difference between transactional and commercial email. Get the details to remain legally compliant. The post FTC Sets Record Straight on Commercial Email appeared first on SendGrid.

Email Marketing 80

Email Marketing Marketing 80

Content Marketing Institute

AUGUST 25, 2023

Big brands have used generative AI in highly successful ad programs. But is it all just a gimmick? Or, to paraphrase a recent headline, is it from “Mad Men and Women to Machines?

Generation 79

Generation Content Paid Search Agency Ads 79

SendGrid

AUGUST 25, 2023

Discover hundreds of Cyber Monday email subject line templates and examples to inspire your email campaigns. The post 121 Cyber Monday Email Subject Lines to Boost Open Rates appeared first on SendGrid.

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Open Rate Template Email Campaigns Campaigns 78

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Lake One

AUGUST 25, 2023

Even in a world of Instagram, LinkedIn, and Slack, email marketing for manufacturers remains a solid choice to reach target customers. In fact, a study by HubSpot found that email marketing can generate an average of 5.8 leads per 1,000 emails sent. It can also help businesses increase their sales by an average of 12%. But if we’ve learned anything after helping hundreds of customer s improve their email marketing efforts, it’s this: Progressive marketers have long moved past the spray-and-pray

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Valasys

AUGUST 25, 2023

India’s recent mission to moon namely the Chandrayaan 3 has successfully landed on the South Pole, making India the first country to venture into the South Pole of the lunar surface and only the fourth country ever to land successfully on the Moon. Under the able guidance of Indian Space Research Organization ( ISRO ), Chandrayaan-3 is a follow up of Chandrayaan-2 and consists of Vikram lander and Pragyan rover.

Ideal Customer Profiles 52

Ideal Customer Profiles Allocation Paid Search Agency Advertising Agencies 52

DAGMAR Marketing

AUGUST 25, 2023

JACKSONVILLE, August 15, 2023 — We are thrilled to announce that Dagmar Marketing ranks no. 4217 on the 2023 Inc. 5000, an annual list highlighting the fastest-growing private companies in America. Each year, Inc. 5000 ranks leading companies based on the revenue growth they have produced within a three-year period. This year’s honorees have demonstrated the ability to thrive financially, despite environmental challenges, such as inflation, a higher cost of capital, and various hiring obstacles.

Lead Scoring 52

Lead Scoring Lead Ranking Paid Search Agency Impressions 52

Drew Neisser

AUGUST 25, 2023

Have product-market fit, will travel. International expansion is an exciting B2B growth opportunity, but marketers have a mind-boggling set of variables to consider. From relocating headquarters to navigating language barriers to engaging analysts, there’s a lot to manage. Luckily, this episode with Jacques Botbol , Olga Noha , and Dean Nicholls dives into what it takes to take a brand global without getting lost in translation.

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Barriers B2B Marketing Marketing B2B 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SalesIntel

AUGUST 25, 2023

Ready for an insightful journey through the world of B2B SaaS marketing strategies? In this post, we’re diving into the essential components of a successful Go-to-Market (GTM) strategy. Get ready to unwind some acronyms and discover how mastering the ABCs of GTM can make all the difference in your B2B SaaS company’s success. TAM, SAM, SOM, ICP… Decoding the Alphabet Soup If you’re stepping into the world of B2B SaaS marketing , you’ve probably encountered terms like TAM,

Marketing Analytics Tools 40

Marketing Analytics Tools Ideal Customer Profiles CMO Allocation 40

Engagio

AUGUST 25, 2023

In today’s rapidly shifting business landscape, the art and science of enterprise sales is evolving at an unprecedented pace. As SVP of Enterprise Sales at Demandbase, I’ve witnessed firsthand the transformation of sales strategies, approaches, and tools over the years. However, amidst the flux, certain principles and insights stand out as paramount for success, particularly in the enterprise segment.

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DemandBase Peer-to-peer Ad brokers Thought Leadership 117

Optinmonster

AUGUST 25, 2023

Are you looking for a Shopify SEO guide to get more traffic and sales to your store? Shopify, one of the leading ecommerce platforms, has empowered countless entrepreneurs to launch their online stores. However, having a store is just the beginning. To truly succeed, it’s crucial to ensure your store is visible to potential customers. This is where Search Engine Optimization (SEO) comes into play.

Lead Scoring 89

Lead Scoring Lead Ranking SEO eCommerce 89

Single Grain

AUGUST 25, 2023

So, meme marketing is a thing now. Marketing content is constantly taking different shapes and forms: One month, short-form content is king, and the next, it’s long-form content. The month after that might be video. And meme marketing is no exception. A dynamic strategy that’s been sweeping through social media platforms, this snazzy new marketing tactic provides businesses with a new approach to foster growth and establish connections.

Viral Marketing 98

Viral Marketing Marketing & Strategy Internet Marketing Lead Scoring 98

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Huptech Web

AUGUST 25, 2023

Table of Contents: Introduction What is Visual Content in Marketing? Why are Visuals so Important in Marketing? Types of Visuals That Can Be Utilized How to Plan an Effective Visual Design for Your Brand? Key Elements of an Appealing Visual Design Some Principles To Keep In Mind When Designing A Visual Is Visual Communication the Future of Marketing and Advertising?

Marketing AI 52

Marketing AI Planning Paid Search Agency Marketing & Strategy 52

Single Grain

AUGUST 25, 2023

In the last few years, the way we’ve had to approach paid media marketing strategies has changed. Formerly, success in paid media hinged on the intricate structuring of campaigns and an adept grasp of platform nuances. However, now that these platforms are getting smarter, it’s supplanting the need for (as much) human agency as we were used to. The era of heavy reliance on human expertise is transitioning into an age where AI is taking the helm.

Paid Content 52

Paid Content Paid Search Agency Media Advertising Agencies 52

Single Grain

AUGUST 25, 2023

The concept of how to get better at marketing is, hands down, more of a “street smart” game than it is a “book smart” game. A lot of marketing decision-makers often make a point of learning a lot, but never really actuate what they’ve discovered. They learn and learn and learn, but to what end? It simply doesn’t get them very far if they aren’t putting what they absorb into practice.

Planning 52

Planning Work Management Marketing Analytics Tools Marketing Management 52