Wed.Oct 12, 2011

Trending Sources

10 Commandments of Email Copywriting

The Point

Thou shalt not direct people to “Learn More.” ” “Learn more” is the worst possible call to action. It means absolutely nothing. Be specific, be tangible. What is it that you’re offering exactly? 2. Thou shalt tell people What, Why, and How. Thou shalt not require scrolling. Thou shalt sell the offer, not the product. Thou shalt use benefits, not features. What did I miss? ”

Email 91

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

“If you don’t like change, you’re going to like irrelevance even less.” – ” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. The answer: You don’t.

Savvy Speaks: What's Your Keyword Strategy?

Savvy B2B Marketing

Like everything else to do with the web, SEO (Search Engine Optimization) theory has changed a lot in the last several years. So we decided to share how our own SEO web copywriting strategies have evolved to keep up with the latest in search engine science. Wendy. Keywords. Quite frankly, keywords are not what they used to be. Stephanie. It's Still About Who You're Trying to Reach. Jamie.

4 Reasons Why LinkedIn (and not Facebook) Might be the Better Choice for Your Company

WindMill Networking

Successful social media marketing is about knowing where your customers are and establishing a presence there.  It is clear that professionals from all demographics are spending a great deal of time with social media, and that Facebook is the main networking site where we spend (or rather, waste) our time.  Admittedly, there are many similarities between the two sites.  is simple.  LinkedIn

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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8 Million Sales Triggers Delivered

Sales Intelligence View

Summer of Sales Intelligence: InsideView Sees Huge Gains in Customers and Major CRM Platforms, Delivers 8 Million Sales Triggers in Recent Quarter. Ten times more companies started using intelligence to sell better in 2011′s Q3 than any other quarter. That’s according to the latest numbers from InsideView, the leading provider of sales intelligence for the enterprise. The company also revealed it delivered more than 8 million unique new opportunity sales triggers to its customers during the same period. Intelligence Over Data: Quality and Quantity in Harmony.

7 Ebooks to Write ASAP to Generate More Leads

Hubspot

Content creation is an important part of inbound marketing success. Content generates leads, educates customers, and shortens the sales cycle. However, inbound marketing content is more than just blog posts and product web pages. Think of blog posts as a primer on a topic. An ebook is a long-form piece of content that is equal in length to a chapter or two of a traditional print book or manual.

Surprise – powerful way to engage prospective buyers

Fearless Competitor

B2B Lead Generation | Harnessing the Power of Surprise. In an earlier article, we discussed how doing the unexpected is a great way to engage the minds of prospective buyers in your B2B demand generation programs. This is so important, we should look at other examples. Let’s look at an illustration from the book Made to Stick. The television commercial for the new Enclave minivan opens in a familiar way — sitting in front of a park.  A young boy with a football helmet climbs in, followed by his younger sisters. Dad pulls away from the curb “ It’s a minivan to the max.

10 Key Digital Media Happenings to Get You to the End of the Week

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Brain Zap

Media 15
Media 15

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Fuel Your Online Marketing Machine with Dynamic Content

B2B Marketing Traction

Does your online content make your phone ring? It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast.  He was trying to make a decision about how to launch a technology product and saw that I had written about his issue. This means that you need to be strategic when you plan your content. Press releases. eBooks.

Know Thy Customer

Paul Gillin

In his book,  The New Know , Thornton May makes a case for data analysis becoming the next frontier of corporate evolution. Having spent the past 15 years getting their transaction systems in place, businesses will now turn their attention to making sense of the massive amounts of data they are collecting. Business analysts will become the new rock stars of the organization. Let’s analyze it.

12 Reasons Your Business Blog Is Failing

Hubspot

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. You put in the time to get it going, published a few posts, and waited for the leads to start rolling in. So why haven't you noticed a difference? What happened to the results? WHERE ARE ALL THE LEADS?! 12 Reasons Your Blog is Failing. 1.

B2B Social Media Can Increase Both Quantity and Quality of Leads

Social Media B2B

B2B marketers are constantly striving to improve the quality of leads that they generate with their marketing programs. In the traditional split between sales and marketing, the quality of leads always comes up. This causes marketers to focus on lead quality over lead quantity, but I would say that it is the same thing. If you use social media lead generation in a targeted manner and focus on increasing the overall number of leads, through the magic of mathematics, the number of quality leads will also go up. Quality vs. Quantity. You are creating content for your target audience.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Most Users Click 2 Minutes After Content Is Shared [Infographic]

Hubspot

Successful inbound marketers should always be promoting the content they create via such tools as email and on social media sites like Facebook , Twitter , and LinkedIn. But what happens when that content gets shared? When do users click on it? What's the shelf life of the share? How do others share it with their networks? Which data point did you find most interesting? Connect with HubSpot

INFOGRAPHIC: The Science of Word of Mouth Marketing

Client Bridge

From Column Five Media, here's an infographic that explains what word-of-mouth marketing is, how it works, and how to be successful at it. View Original Article

Get & Keep Customers with iPhone Apps

Fearless Competitor

We’re pleased to submit this guest post by Henry Fitzgerald. Thanks, Henry. We’re big believers in mobile. Check out our post, Attention B2B Marketers | Embrace the Future (It ain’t Plastics, it’s Mobile). Henry Fitzgerald is a technology consultant based in Seattle. Focusing on software development to innovate business strategies, he enables innovative companies, including startups, to run more efficiently and best discover and fulfill client needs. marketer without a smartphone is like a game show host without a microphone and snazzy hairstyle. Henry Fitzgerald.

Should I Open A New Social Channel? 5 Questions To Ask Yourself

Modern B2B Marketing

by Maria Pergolino As the social media terrain becomes more populated with websites, the choices for B2B social media marketing stretch far and wide.  Beyond the old (can we really say that?  Facebook, has only been around for seven years, after all!) stalwarts – Facebook, Twitter and LinkedIn – there are thousands of other sites to choose from.  Are you trying to reach a new target audience? 

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

How to Outflank Your Competitors With Inbound Marketing?

Tomorrow People

As a continuation from Monday's Zoober - Inbound Marketing Methodology to Outflank Your Competition post on listening to your potential customers talking , we will be elaborating more on the next two steps you need to take in order to make inbound marketing work for your business. 2. Creating. Creating is another essential step in the Zoober methodology. This is because inbound marketing centres around the strategic use of targeted and compelling content to create and reinforce a relationship with potential leads and customers. It includes online content such as: Articles. Blogs. White papers.

How to Use Guest Blogging for Effective Link Building

Hubspot

Behind every successful search engine optimization strategy is a great link-building plan to bring in new inbound links to your website's best pages. This is also the step where many SEO strategies fall apart. Link building is hard work, and it's very different than what many people have done before. Step 1: Research Guest Blogging Opportunities. Check out the results. Image Credit: John Morgan.

A Busy Day in Marketing Automation Software

Fearless Competitor

B2B demand generation | Marketing automation software. Yesterday was a very busy day in the marketing automation space with big announcements from Marketo and Act-On Software. Marketo Launches Spark. Marketo launched Spark , their new product for the SMB market, starting at $750 per month. At Find New Customers we interpret this move as broadening their market in two ways: On the high-end, it frees up their flagship offering to move up-market against Eloqua. No longer will small companies be buying the flagship product. Hence a defensive move. Act-On Software Announces Impressive Q3 Results.

Removing The Barriers

ANNUITAS

MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges?   The results ranged from not having sufficient staffing or budget (62%), to lack of time to think strategically (39%), to not being educated in terms of best practices (26%).  The summation of the research indicates that marketers must overcome these challenges before they will be seen as part of the revenue equation at their companies. The simple answer is to stop focusing on the barriers and begin focusing on the solution.  Lack of Resources & Funding (62%).

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

Visual.ly: Infographics Explain B2B Marketing Concepts | Marketri

Marketri

B2B 5

Marketers must ask themselves, “What’s your story?”

Biznology

Image by ntr23 via Flickr. If I asked you what’s the most important part of your marketing, what would you answer? Would you choose search? Social? Email? Remarketing? Display? What What if I told you the answer is none of the above? Search, Search, social, email and the rest are excellent marketing tools. But, they’re nothing more than tools. So telling that story, or b.) Look at Nike.

Lee Rainie

grow - Practical Marketing Solutions

How is the Internet and social media affecting our lives, our families, our careers? Lee Rainie, Director of the Pew Internet and American Life Project is leading the charge to help answer these questions and more. Pew is definitely my go-to place for statistically-valid, well-crafted research on the Internet and social web. ” His thoughts on mobile apps replacing the world wide web.

Do What You Love!

Sales Prospecting Perspectives

We have all heard the saying. “Find a job doing what you love and you will never have to work another day in your life.” ” I have always thought that was nice and all but I have to make money; as much as possible and as soon as possible. Skiing, yoga and sailing is not likely to get me there. I’m going to have to work hard, harder than my peers, in an industry where the top performers make big money. Off I went to Boston to work for one of those big investment houses. signed a lease without so much as an interview, let alone an offer. It was just not my thing.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.