Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. This year-round strategy translated into strong holiday sales during a successful ecommerce holiday season. The holidays were a really strong season for us,” said Barbara Hagen, VP of sales and marketing for ThriftBooks.

Loyalty 101

Loyalty eCommerce Buzz Paid Search Agency 101

Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. The 2022 event indicated that consumers were ready to buy online if the price was right — U.S. While Amazon is expected to offer discounted prices on top categories like electronics, toys and home goods, other top retailers will look to poach shoppers next week as well.

eCommerce 102

eCommerce Trends Amazon Gartner 102

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? Since hundreds of eCommerce personalization tools are available on the market, choosing the right one for your needs can be intimidating. In this article, I’ll show you some of the best eCommerce personalization software on the market.

Enterprise Management 59

Enterprise Management Marketing Automation Services eCommerce Marketing Management 59

Martech

JULY 13, 2023

Amazon is an ecommerce giant. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. That’s because, across the entire ecommerce landscape, discounts peaked before Prime Day during Independence Day sales. The post Ecommerce sets new Prime Day record, up 6.1%

eCommerce 86

eCommerce Pricing Price Amazon 86

ClickZ

FEBRUARY 22, 2023

In this article, we’ll explore some of the difficulties that ecommerce brands face when measuring the impact of paid social and discuss ways to navigate these challenges. This possibly leads to DTC businesses making unfavorable investment decisions in their channels and broader marketing mix.

eCommerce 129

eCommerce Brand Identity Branding Marketing Analytics Tools 129

TrustRadius Marketing

JANUARY 10, 2023

eCommerce software is ideal for business owners that want to set up and manage an online store. Picking the right eCommerce platform is an essential step in any business plan for an online store. Click here to read “What are eCommerce Platforms?” Best Free eCommerce Platforms in 2022. Big Cartel.

Work Management 97

Work Management Marketing Management eCommerce Software 97

Martech

DECEMBER 16, 2021

Prices for many goods and services are on the rise, and this includes shipping costs by major carriers, Shopify tells us in their 2022 report. Marketers, especially those with an ecommerce focus, should factor these changes in their 2022 strategy to remain competitive and avoid turning off consumers when they’re finalizing their purchases.

eCommerce 110

eCommerce Marketing Management Class Loyalty 110

Martech

JANUARY 5, 2023

billion online in November and December 2022, representing a new ecommerce record and 3.5% While prices remained higher in gas, rent and food, ecommerce discounts sustained “discretionary spending,” according to Vivek Pandya, lead analyst, Adobe Digital Insights. Consumers spent $211.7 growth YoY. Get MarTech!

eCommerce 96

eCommerce Pricing Price Distribution 96

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. Seeking lower prices. Why we care. Super fans. Get MarTech!

Pricing 81

Pricing Price eCommerce Studies 81

Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. This suggests inflation is making shoppers use the payment plans to purchase lower-priced items. BNPL up, revenues down. Get MarTech! In your inbox.

eCommerce 89

eCommerce Buy Press Marketing Management 89

Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. What Is Ecommerce Conversion Rate Ecommerce conversion rate specifically refers to the percentage of website visitors who make a purchase.

Conversion Rate 71

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 71

Salesforce Marketing Cloud

JANUARY 11, 2024

And that’s where an ecommerce strategy comes in. Your ecommerce strategy is your roadmap to success. It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront. What you’ll learn: What is an ecommerce strategy?

eCommerce 64

eCommerce Paid Content Marketing & Strategy Differentiation 64

Convert

SEPTEMBER 13, 2021

Of all the A/B tests I’ve seen over the years, the simplest, most profound, and most impactful are studies around pricing. Why A/B Test Pricing? Pricing is fundamental to your business’ success. The price tag and the way you display your product prices can make or break sales. The Perception of Price.

Pricing 64

Pricing Price eCommerce Case Studies 64

Martech

NOVEMBER 10, 2022

Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Prices fall again. Although ecommerce prices were up 0.3% Spending as discounts kick in. month on month, they were down 0.7% Why we care.

Pricing 99

Pricing Price eCommerce Analytics 99

Martech

JANUARY 12, 2022

In the electronics category, for instance, discounts were only 8% off the full price, compared to an average of 21% off in 2020. Read more: Predictions 2022: Ecommerce everywhere. Ecommerce was a major disrupter in the retail industry before the pandemic. Computers saw a 10% discount in 2021 compared to 22% off in 2020.

eCommerce 112

eCommerce Spending Order Pricing 112

Salesforce Marketing Cloud

JULY 25, 2023

AI has been improving ecommerce for years. But now, the use of generative AI in ecommerce is revolutionizing customer experiences. While use cases for generative AI in ecommerce are still emerging, here are five examples of how the technology is being applied today. Summer vacation? Sorted, with a little help from AI.

eCommerce 89

eCommerce Work Management Generation Marketing Management 89

Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Your pricing will vary based on your traffic volume. 117 reviews) This is a fantastic tool for B2B SaaS and ecommerce sites, but isn’t simply a UGA replacement.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Navigate the Channel

JANUARY 9, 2023

Chances are your B2B buyers already know what they need, so what matters as you incorporate eCommerce is how you automate your B2B eCommerce site to serve your buyers—and potential buyers—specifically. Creating a smart and streamlined eCommerce workflow allows for easy scalability and sets you up for success in the long run.

eCommerce 65

eCommerce Automation Marketing AI B2B 65

ATAK Interactive

FEBRUARY 1, 2021

For eCommerce businesses, delivering a friendly mobile experience can make or break it. That’s why today’s eCommerce businesses are now turning to progressive web applications (PWA’s) built on a Jamstack architecture to enhance their user experience for its customers. Why Should You Use PWAs for eCommerce Store? Offline Mode.

eCommerce 147

eCommerce CMS Development Top of Funnel Industry CMS 147

Salesforce Marketing Cloud

APRIL 7, 2022

The benefits of global ecommerce expansion are obvious: tap into new markets and revenue streams, grow brand awareness, and boost your bottom line. Identify international market potential. Include referrers and social media signals in these markets. Understand the challenges of international ecommerce expansion.

eCommerce 94

eCommerce CMS Development Work Management Tips 94

ClickZ

JANUARY 15, 2021

So many disparate marketing tools only make the task tougher. The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing. Jivox’s impact on ecommerce marketing. About Jivox.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Hubspot

NOVEMBER 13, 2023

That’s why your ecommerce packaging needs to be clever, carefully, designed, and inventive. In a perfect world, your ecommerce packaging is so engaging that your visitors don’t only anticipate the item they ordered, but the package itself. Table of Contents What is ecommerce packaging? What do consumers want? have crossed $277.6

eCommerce 73

eCommerce Best Practices Word of Mouth Viral Marketing 73

seo.co

DECEMBER 13, 2021

These techniques can be used in eCommerce optimization by adding links and buttons on conversion pages and checkout pages. This guide will teach you all you need to know about how to upsell and cross-sell eCommerce products. What is Upselling in eCommerce? What is Cross-Selling in eCommerce?

Cross-Selling 105

Cross-Selling eCommerce Bundling Paid Search Agency 105

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? But, like most things in life, eCommerce personalization takes time and energy. So, in today’s post, we’re going to share 13 eCommerce personalization examples that you can learn from.

eCommerce 104

eCommerce Personalization Examples Webinar Metrics 104

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. If you have an online business, eCommerce strategies can help you maximize your potential. The goal is to optimize performance for your brands and products within the very competitive eCommerce market.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Optinmonster

AUGUST 14, 2023

Are you looking for a complete eCommerce launch checklist to ensure a successful takeoff of your online business? Starting an eCommerce store can be overwhelming. In this article, we’ll share a straightforward and easy-to-follow eCommerce launch checklist. Convey your message effectively through well-written web copy.

eCommerce 52

eCommerce Top of Funnel Fulfillment Paid Search Agency 52

TrustRadius Marketing

JANUARY 24, 2023

In this guide, we go over some important pricing aspects for customer engagement software. Customer Engagement Pricing Overview CEP pricing can vary a lot. Many vendors provide transparent pricing for either their basic plans or their more expensive premium plans. Some of these vendors do not provide upfront pricing.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Pricing 84

Martech

DECEMBER 17, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, pricing is also messaging. I was interviewing an expert in dynamic pricing when I first learned about this. It’s new, it’s improved, it’s $3.99. Chris Wood, Editor.

Pricing 116

Pricing Price Paid Search Agency Transparency 116

Valasys

FEBRUARY 15, 2024

In the current market environment, which is constantly evolving, B2B eCommerce has emerged as a key player, establishing itself as essential for driving growth and fostering innovation. The global B2B eCommerce sphere is projected to be worth $20.9 trillion by 2027.

Enterprise Management 40

Enterprise Management eCommerce Marketing Management B2B Marketing 40

Conductor

DECEMBER 21, 2021

With millions of consumers worldwide now shopping online first, the stakes have never been higher for eCommerce retailers. The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. trillion in 2020. trillion in 2020.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

ClickZ

DECEMBER 14, 2020

30-second summary: In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020. The two-panel session looks at the impact that COVID has had on ecommerce and the current state of ecommerce transformation. Image Source: TechCrunch.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Huptech Web

MARCH 16, 2023

Table Of Contents Introduction What is eCommerce Personalization? Why is Personalization the Future of eCommerce? What are the Benefits of eCommerce Personalization? With the global pandemic accelerating the shift to eCommerce, businesses face the challenge of standing out in an increasingly crowded marketplace.

eCommerce 52

eCommerce Trends Personalization Marketing AI 52

ClickZ

APRIL 14, 2020

30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. . PTG’s eBook lists several features that the top three ecommerce platforms provide retailers to improve shopper experience.

eCommerce 141

eCommerce Features Merchandising Paid Search Agency 141

Conductor

MARCH 29, 2022

The COVID-19 pandemic provided a decisive push towards eCommerce adoption. And the eCommerce industry added $219B in sales in 2020 alone. And the eCommerce industry added $219B in sales in 2020 alone. In such a competitive environment, a robust eCommerce SEO strategy is key. eCommerce Traffic Trends: The End of the Boom?

eCommerce 115

eCommerce Paid Content Features Trends 115

Optinmonster

FEBRUARY 2, 2023

Want to boost your eCommerce conversion rate? In this article, we’ll go over what a good conversion rate is and actionable ways to grow your eCommerce conversion rate. In this article, we’ll go over what a good conversion rate is and actionable ways to grow your eCommerce conversion rate. Let’s get started!

Conversion Rate 92

Conversion Rate eCommerce Conversion Tips 92

SmartBrief - Marketing

SEPTEMBER 28, 2023

Struggling with declining net profits and competition from other ecommerce platforms, Alibaba, China’s ecommerce titan, strategically invested in online shopping platform Taobao and achieved significant results in the first quarter. In its initial phase, Taobao seeks to establish a user-friendly platform for all merchants.

eCommerce 52

eCommerce Marketing & Strategy Co-Registration Marketing Management 52

TrustRadius Marketing

JANUARY 10, 2023

eCommerce software is ideal for business owners that want to set up and manage an online store. Picking the right eCommerce platform is an essential step in any business plan for an online store. Click here to read “What are eCommerce Platforms?” For more on these platforms, check out our definitional post below.

Work Management 52

Work Management Marketing Management eCommerce Software 52