Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

chiefmartech

SEPTEMBER 20, 2022

Jay McBain , formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Amazon (the consumer ecommerce behemoth) and AWS are both massive ecosystems. Airbnb is an ecosystem, not just of hosts but all the companies providing services to hosts.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Hubspot

NOVEMBER 12, 2018

And, hopefully, they can help you reinvigorate your brick-and-mortar store or help you take advantage of the current boom in eCommerce for your online store. They also conduct studies and surveys to grasp the current state of the retail industry and publish the insights on their blog. Forrester Retail. Shopify Plus.

Enterprise Management 74

Enterprise Management Forrester eCommerce Best Practices 74

Martech

APRIL 3, 2023

Conversational marketing offers a more effective way for all types of businesses — ecommerce, real estate, online coaching, brick-and-mortar stores, restaurants and more — to build and manage relationships that drive success. Customer satisfaction: This can be measured through customer feedback surveys, ratings and reviews.

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 129

Oktopost

JANUARY 12, 2021

Measuring the B2B customer experience involves different KPIs than B2C eCommerce sites. Surveys are a classic method to gather customer feedback, but they need to be used properly. Surveys need to be targeted to both the specific customers participating and in the scope of questions asked. How do you measure B2B CX?

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

ClickZ

AUGUST 21, 2019

The Seismic-commissioned study, conducted by Forrester Consulting, surveyed more than 380 director-level and above sales, marketing, and enablement professionals from companies with more than 500 employees. Currently, just one in five organizations effectively personalize their content at scale. But this isn’t without its own problems.

Organization 105

Organization Personalization Effectiveness Forrester 105

Marketing Insider Group

FEBRUARY 4, 2021

Providing a great user experience in your eCommerce shop is the ultimate win-win. Let’s learn five essential strategies you can use to improve your eCommerce user experience. Let’s learn five essential strategies you can use to improve your eCommerce user experience. That creates more sales for you, helping to grow your shop.

eCommerce 363

eCommerce Paid Search Agency Top of Funnel Advertising Funnels 363

KoMarketing Associates

SEPTEMBER 14, 2013

Self-Service B2B E-commerce – With the drive to open new lines of revenue, even with existing products, we see marketers going after the SMBs and other markets with B2B eCommerce. In the same survey, Forrester expects the percentage of revenue to increase by 4–6%. The first step is segmenting the problem.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Customer Experience Matrix

FEBRUARY 12, 2013

We’ve recently been seeing surveys that suggest something close to 50% adoption of marketing automation. For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.*

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Hubspot

AUGUST 30, 2023

In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. The same survey shows that 19% of sales reps are sure AI will replace them in the next few years. For example, some sales reps are skeptical about the accuracy of AI.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. The formula you use to calculate SEO ROI depends on if you are representing a lead generation site or an ecommerce site. Social media ROI.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

B2B Marketing Directions

JUNE 18, 2017

In a 2015 survey of 1,350 B2B executives by Accenture , 79% of respondents said that a differentiated customer experience has a direct impact on business results, and 78% believe it produces a competitive advantage.

Marketing Management 45

Marketing Management Differentiation Forrester eCommerce 45

Litmus

MAY 4, 2021

For example, if a B2C company entered 2020 without a modern ecommerce strategy, it’s highly likely that it struggled or is no longer in business. Just as an earthquake produces a sudden release of pent-up force, the economic shock set off by the pandemic sped up and intensified trends that were already underway.

Planning 79

Planning Paid Search Agency Advertising Agencies Work Management 79

B2B Marketing Directions

FEBRUARY 5, 2017

In the B2B Digital Trends 2016-2017 report by Econsultancy and Adobe - which was based on a survey of more than 1,000 B2B marketing, digital, and ecommerce professionals - respondents identified optimizing the customer experience as their most exciting opportunity in 2016 and for the next five years.

Research 45

Research Customer Satisfaction Forrester Loyalty 45

QuanticMind

AUGUST 23, 2017

Get your full complimentary copy of Forrester Research’s comprehensive March 2017 report – and join featured speaker Fiona Swerdlow for the full webinar. Register now to join QuanticMind and Forrester Research for the full webinar on The Future of E-Commerce & Digital Stores with featured speaker Fiona Swerdlow for all the answers.

Webinar Metrics 40

Webinar Metrics Forrester Customer Surveys Features 40

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) 37% of respondents in Gartner’s survey find manual data gathering a hindrance to team effectiveness. Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%. PwC) Customers are 2.4x

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? If you're an ecommerce business , you'll likely benefit from an abandoned shopping cart workflow. there's more. Think about the contacts who are already your customers.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

Conductor

APRIL 28, 2020

Site Tools, Features, and Functionality Always wanted to build a calculator, make ecommerce functionality improvements, or enhance design? Stay on Track with Your Content Calendar Surprisingly, an internal survey of 774 businesses showed that 39% of SEO/Content teams aren’t using a content calendar.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Paid Search Agency Planning 64

The ROI Guy

JULY 23, 2015

Forrester reports that this shift to digital buying is real, and as a result, there will be a 22% decline in the number of B2B sales reps over the next 5 years. Andy Hoar, Principal Analyst at Forrester , reported these findings at their last Sales Enablement conference and Thierry, you and I were both there.

B2B Sales 40

B2B Sales Forrester B2B Disintermediation 40

Martech

JUNE 22, 2023

To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the market. According to Forrester’s July 2022 Consumer Energy Index And Retail Pulse Survey, the majority of online adults in the U.S. (64%),

Loyalty 109

Loyalty Work Management Marketing Management Budget Programs 109

Hubspot

APRIL 27, 2015

Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more. Their graph and chart-rich blog posts reveal some of the latest and most significant findings culled from major research reports and surveys.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Marketing Insider Group

SEPTEMBER 14, 2020

Wyzowl conducted a survey for marketers who had hosted or taken part in a webinar. According to a Databox survey, SEO was considered better than PPC for driving sales by 70% of respondents. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 bizibl; BrightTALK). Omnisend ). Think with Google) . Statista ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Hubspot

JUNE 29, 2012

Survey your customers and leads to understand how they are using tablets, and let that data influence future marketing strategies targeted at tablet users. Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Tweet This Stat! Tweet This Stat!

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Porch Group Media

AUGUST 3, 2021

Ecommerce customers who received multiple abandoned shopping cart emails are 2.4 More than 86% of businesses surveyed indicate that they plan to increase their upcoming email marketing budgets. A survey of more than 2,000 US consumers indicates that consumers are most comfortable receiving more traditional forms of advertising.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Salesforce Marketing Cloud

APRIL 26, 2023

In a 2022 survey, 80% of B2B executives reported ineffective partner programs, which may hinder how much of your products they sell. A Forrester report shared that partner enablement platforms can result in twice as many sales. Did you know that half of all B2B revenue comes from channel partner sales?

Advertising Agencies 52

Advertising Agencies Marketing AI Forecasting Transparency 52

Marketing Insider Group

DECEMBER 1, 2021

A report from Forrester indicates that 92% of marketers have seen an increase in personalized marketing. UGC has become the mainstay of ecommerce content marketing. The data supports this — a study by Demand Gen found a 20% increase in sales opportunities when brands use personalized lead nurturing. How do you do that?

Trends 363

Trends Content Marketing Work Management Planning 363

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Conductor

APRIL 29, 2021

In fact, we surveyed marketers and more than half of them stated that SEO is more essential during this time. 18 Duane Forrester, Yext. 22 Duane Forrester, Yext. On ecommerce sites especially, we see a lot of widgets, plugins, CSS, and JavaScript that can really slow down performance and impact Google rankings.

Organization 59

Organization Tips Work Management Marketing Management 59

Outgrow

FEBRUARY 22, 2022

There are ebooks on content marketing, content distribution, ecommerce businesses , and more. . Some popular types include quizzes, calculators, chatbots, ecommerce recommendations, polls, surveys, and forms. . Ecommerce recommendations are used by big brands like Amazon, L’Oreal, and Sephora. What’s more?

Distribution 59

Distribution Webinar Metrics Outgrow Marketing & Strategy 59

Valasys

MAY 29, 2020

According to the “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” report by Forrester, marketing automation technology is expected to grow at a 14% compounded annual growth rate (CAGR) over the next 5 years. In the present atmosphere, B2B associations are adjusting to an altogether online methodology.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

Rollworks

JUNE 3, 2018

According to ITSMA, 85% of marketers surveyed said that they believe account-based marketing outperforms other marketing efforts. For example: eCommerce store owners versus Fortune 500 marketing managers. Account-based marketing (ABM) is the latest strategy to improve your marketing ROI. But most organizations are doing it wrong.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

Webbiquity

DECEMBER 27, 2011

The Basics of Advertising on Facebook by Practical eCommerce. Eric Vreeland addresses that gap in this excellent post, showcasing companies like Saleforce.com and Forrester Research , and also provides tips and guidance on how B2B marketers can make the most of the world’s largest social network.

Facebook 100

Facebook Paid Search Agency Tips Tools 100

SnapApp

APRIL 25, 2018

For example, a growth team might want more leads and think rewriting a homepage will do the trick, but it's not always feasible to run surveys and interview customers. I'm seeing a real shift in B2B tech toward the world of ecommerce. Knowing the difference between the "right" answer vs. the "right now" answer. Kate Talbot.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

For example, a growth team might want more leads and think rewriting a homepage will do the trick, but it’s not always feasible to run surveys and interview customers. I’m seeing a real shift in B2B tech toward the world of ecommerce. What’s the biggest shift/change you’re seeing in the B2B tech landscape right now?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Hubspot

AUGUST 27, 2012

Source: Forrester ) Tweet This Stat! Source: CMO Survey ) Tweet This Stat! Source: CMO Survey ) Tweet This Stat! Source: CMO Survey ) Tweet This Stat! Source: CMO Survey ) Tweet This Stat! of overall ecommerce revenues by the end of 2017. Social Media and Social Lead Nurturing. in the next five years.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Online Marketing Institute

OCTOBER 1, 2010

While Social Sign On may be key for upper funnel activity, don’t expect it to fully replace credit card registrations as ecommerce may still require a registration page to collect credit cards, shipping addresses, and other detailed information. you turn your customers into company/brand ambassadors.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40