Programmatic Advertising Glossary & Brief History
Digilant
OCTOBER 4, 2023
This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. And what did Google do to combat this?
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