Buzz Marketing for Technology

JULY 21, 2008

I tend to think about KM in the context of large corporate and entrepreneurial environments, which Im most familiar with, and how their information needs dovetail with those of individual citizens and consumers. They just dont describe in a meaningful way what people do -- their knowledge activities.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

markempa

APRIL 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. We must remember that companies dont buy. Economic buyers know, "How you sell me is how you will serve me." They simply dont have time or trust sales people as much, and they don’t want to be sold, period.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. See my complete list of RSS Feeds Full posts with comments This is the most information-rich feed. Dont know what a RSS feed is yet? Comments only Just the most recent comments to any post on this weblog.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Buzz Marketing for Technology

JUNE 27, 2008

or search for, receive, or come across potentially useful information â?? Build your social network, actively use it, and dont be afraid to contact someone to ask a question or share useful information. What can and should be done with information? When to share information and with whom? Evaluating Information.

Wiki 100

Wiki Personalization Enterprise Management Barriers 100

LeadSquared

JANUARY 6, 2016

And that, my friend, is why I am here – to help you with awesome suggestions for that! My point is, the more creative and interactive your bill boards (or hoardings, if you prefer), the higher your chances of snagging the attention of the public and thus getting interested leads which might result in a sale (you know the drill).

Lead Generation 52

Lead Generation Advertising Agencies Generation Leads 52

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Properly written and distributed an email marketing campaign can provide incredibly detailed information and customer intuition that will help your sales staff know what your customers are interested in."

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

Buzz Marketing for Technology

JUNE 27, 2008

In a previous post, Daniel commented on one of my earlier statements: "IT managers will find themselves at ground zero for what I believe is the most significant transformation in our economy everâ??from from an economy of transactions to knowledge and information." Lets say I sell someone something on the internet.

Paid Search Agency 100

Paid Search Agency Allocation Enterprise Management Wiki 100

Buzz Marketing for Technology

JUNE 27, 2008

First, let me begin by saying that I dont think the technology and its adoption is necessarily the debate here. My generation embraced the PC because it was new and we were learning how to use it in school, whereas my father embraced it after other workers started to use it and demonstrated how it could impact the organization.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Verticals 100

LeadSquared

NOVEMBER 24, 2015

Your tactics will depend upon the product, the industry and how you are selling it. If you need more information, you can always mail them for it or get it through progressive lead capture. What is an alternate way, apart from content and posters, to draw interest on my campaign? Question 3. That’s a very broad question.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

Buzz Marketing for Technology

JULY 24, 2008

Selling Digital Downloads - We have been very impressed with e-junkie as a means for selling digital downloads. I hope that you will look at the tools you use every day and think about the alternatives - and dont forget about anxiety - what could be the heaviest thing of all. So far, thats my only beef. » reply.

Ning 100

Ning Tools Wiki RSS 100

LeadSquared

JANUARY 13, 2016

It is rather like selling to a customer intent on window shopping. The company that sells the popular UP bands – a range of fitness wearable that has the fitness freaks panting. But if you notice, the important information – pricing, is lost below the fold, making people scroll down for it. Helpful and clever.

Marketing Websites 52

Marketing Websites Eye-Tracking Work Management Marketing Management 52

Buzz Marketing for Technology

JUNE 27, 2008

A t last weeks conference, one of my presentations was on PKM. I first got interested in the idea of bottom-up knowledge management, focused on the unique needs of each front-line employee, in 2003, my last year as Global Director of Knowledge Innovation for a major professional services firm. MADE IN CANADA. trust your instincts. <

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

A t last weeks conference, one of my presentations was on PKM. I first got interested in the idea of bottom-up knowledge management, focused on the unique needs of each front-line employee, in 2003, my last year as Global Director of Knowledge Innovation for a major professional services firm. MADE IN CANADA. trust your instincts. <

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Online Marketing Institute

MARCH 13, 2011

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Detailed information is vital for spotting potential customers. “How do you leverage otherwise anonymous traffic?&# Together, this offers clues about what the visitor might be interested in buying.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 16, 2012

You do not stop selling. The nurturing campaign turned to an aggressive selling campaign, forcing me to get off their list. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. It wasnt my monitor, because that email was intended for someone else.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

> Information Outlook Online. > > Information Outlook Online. > > Information Literacy in the Workplace. Information Literacy in the Workplace. Information Literacy in the Workplace. Information Outlook, Vol. Information Literacy in the Workplace. Information overload.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Budget Programs 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. The key in my opinion is that these are all changes that are driven by buyer behavior and not the other way around. Not so fast! I service industrial companies, as you do.

Social Media 60

Social Media Social Marketing Media Planning 60

SnapApp

OCTOBER 31, 2017

The survey and related content is more about high-level awareness and engagement at the top of the funnel, vs. a harder, lower-funnel sell that’s all about us. This was the sole piece of content that required an email address, and that was so we could send information to log in on webinar day. . And we got an earful.

Case Study 54

Case Study Case Studies Interactive Marketing Sales Management 54

Online Marketing Institute

MAY 24, 2009

skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. ► March ( 4 ) You’re Selling What to Whom? Breathing our own exhaust?

Psychographics 40

Psychographics Work Management B2B Sales B2B Marketing 40

Online Marketing Institute

JUNE 30, 2009

A: My goal was, and remains, to own the space as the "thought leader" for a wide variety of pertinent topics, technologies, etc. My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. What made you want to start your first blog?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

JUNE 2, 2010

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. We sure as hell don’t lack for information at this point. The killer app isn’t information, it’s curation. to get a glimpse of the potential for friend-curated information. 500+ TV channels.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Buzz Marketing for Technology

JUNE 27, 2008

Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. This puts me in the early adopter end for people of my age, which means that more people like me are likely to use LinkedIn more aggressively in the future. Business social network LinkedIn.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. None of that is impacted in the slightest by whether you’re selling to consumers or other businesses.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

AccuData

FEBRUARY 16, 2021

They will information you thru the entire procedure. write my essay online,â?? “I even have a friend who writes essays and sells them,” says Danielle Delafuente, one other Boston University freshman. Unlike different essay writing websites, we dont just rent any old writers to do your essay.

Paper 40

Paper Service High Quality Lead Ideal Customer Profiles 40

markempa

MARCH 2, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « On giving away ideas | Main | Webcast: How to Precisely Define a "Lead" Before Marketing Begins » Going beyond the sales lead Ultimately, the purpose of B2B marketing is to help the sales team sell.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out).

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

Here, the objective is to change the way we think about information exchange online. Also, Facebook’s enhancements to its Insights analytics product aim to give companies information about their visitors that far exceeds the data available from Google Analytics (another reason Google is freaking out).

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Buzz Marketing for Technology

JUNE 26, 2008

The advice I give my clients is to first, think initially more of a lab. I would go one step further and suggest that the content should be biased towards "learning to do" over "learning to know" (aka how to apply the material in the real world) but that is my own design bias. Good luck with that.) Worry quite a bit about level design.

Lead Ranking 100

Lead Ranking Lead Scoring Budget Programs Thought Leadership 100

markempa

APRIL 24, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. As important as information gathering is, it is important to not get too personal on the first date. Are you asking for far too much information before youve earned their trust? Think about your web forms.

Lead Nurturing 120

Lead Nurturing Lead Generation Lead Scoring Lead Ranking 120

Convince & Convert

AUGUST 31, 2010

As coined by Joseph Jaffe (another good guy who was incidentally the very first guest on my series of live Twitter interviews ) , businesses have been trying to Join the Conversation for a while now. The information exchange is asynchronous. I love what my friend Beth Harte has to say on this issue. on our website.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Buzz Marketing for Technology

JULY 24, 2008

As a quick follow-up to last weeks post about the change in newspaper readers habits my favorite research web site Emarketer.com posted this chart today which shows that more than a quarter of respondents to a recent survey said they are reading print newspapers less often. s on my mind a lot because Iâ??m November 2007. October 2007.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Buzz Marketing for Technology

JUNE 27, 2008

As much as the idea of increasing the sharing and effective use of information and ideas is appealing to just about everyone, KM has not delivered on this promise. In some cases employees are still forced to shuttle critical information between their work and home PCs. I believe time is running out.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

markempa

JANUARY 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. " He said, “I dont think my sales people will invest any more time calling marketing generated leads until I pay them to do so.” Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Qualification 120

Lead Qualification Lead Generation Sales Qualified Leads B2B Sales 120

Buzz Marketing for Technology

JUNE 27, 2008

Ill be on a break from blogging for the next two weeks to concentrate on: My family My dissertation See you in a couple of weeks. My daughter was telling me about one of her most memorable classes this year when the class received the classic assignment that began: read everything carefully before starting. On a break.

Work Management 100

Work Management Wiki Marketing Management Training 100

Online Marketing Institute

DECEMBER 11, 2012

Did you resist asking for any unnecessary information in a form (be completely honest cos it’s bad)? Do you use lightboxes to show extra information without leaving the page? Have you tested using a short page vs. a long page to understand how much information your visitors need to convert? Here are 10 Examples that Dont.

Landing Pages 40

Landing Pages Lead Scoring Lead Ranking Co-Registration 40

Convince & Convert

SEPTEMBER 20, 2010

Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Customers follow you on Twitter not to be informed, but to be interacted with. I joined it to yell at Wachovia Bank because they were mistreating my wife with inexplicable fees. Think about that for a moment.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Convince & Convert

SEPTEMBER 20, 2010

link] #marketing #business LisaRivero As someone relatively new to social media, and developing and honing what I want to do with my blog, I sooo appreciate this post and advice. LisaRivero As someone relatively new to social media, and developing and honing what I want to do with my blog, I sooo appreciate this post and advice.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160