article thumbnail

How to Choose Keywords That Rank #1 on Google

ClearVoice

While Google may favor established websites like Wikipedia in their search engine results, there are still plenty of ways for your website to rank for a popular keyword. A highly competitive keyword usually means the advertiser has to bid against other advertisers to win a good ad position. SEO Click To Tweet. Moving Forward.

article thumbnail

3 insights from intelligent content conference

Biznology

It won several awards prior to 2014 and positively influenced sales for the beer over the course of years. It’s the primary reason Kristina Halvorson has taken a position that updates the practice of content marketing. These false positives fall into two categories: so-called laughers and everything else.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is a keyword ontology?

Biznology

All the data you gather when you use keywords to learn what your audience needs and your position against your competitors can transform the way you make products for the market and build content that influences customers to buy your products. a structured database of the information in Wikipedia. Why build a keyword ontology?

Keywords 197
article thumbnail

How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Even if your organization has a mix of positive and negative employee reviews, it is worth taking the time to ensure company information is accurate and cross-links and marketing copy are complete. Wikipedia Entries – this type of result is more common with publicly traded organizations in particular.

article thumbnail

Google Algorithm Update: Top Takeaways from May 2022 Core Update

Conductor

This is important because, during the update, many of the domains that lost market share and rank were Wikipedia and dictionary-type websites. Helpful tip: Make sure to track the keywords that you’re optimizing around and add an annotation of the “May Core Algo Update” across the domain so you can accurately attribute future changes.

Google 111
article thumbnail

Think like a publisher: How IMPACT’s content marketing will reach 1 million monthly readers

Parse.ly

3) Make your content accessible: Wikipedia-like entry points and (gasp!) If you want your readers to view you as the authority in your domain, make your knowledge as accessible as possible. To establish that kind of domain authority, Booth said you need to “become the Wikipedia of your industry.” . ungate more content.

article thumbnail

Optimizing for Bing & DuckDuckGo

Method and Metric

If these sites are from trustworthy sources, like sites that end in.edu,org, and.gov domains, so much the better, especially for Bing. Domain age is more important to Bing than Google – the older the site that’s linking to yours, the better. Highly shared content imparts trust which “ results in Bing seeing these positive signals ”.