Method and Metric

DECEMBER 4, 2019

A competitor analysis is simply finding out which domains are ranking higher than you in the SERPs (eg. Think about long-tail keywords and localized phrases as well to get a really extensive list across all your services or product offerings. Note which domains are present in the various SERP features.

Analysis 87

Analysis SERP SEO Domain 87

seo.co

FEBRUARY 24, 2021

So, it’d be better to focus on the quality of those links and build a superior link profile one outreach email at a time. Google evaluates your several links’ multiplicity and gauges them to identify if they are from the same or different domains. Anchor text. It is essential to strike the right balance.

Link Building 64

Link Building Ad Building Domain High Quality Lead 64

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. With the long tail, “all the other blogs,” we dig deep.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

APRIL 22, 2014

When I left my company, Abraham Harrison, they became AH Global, maintained control of the domain, abrahamharrison.com, while I maintained control of both blogs. Yes, it’s true that both my blogs s**t the bed in a catastrophic failure; but, before that happened, I did some pretty amazing things. All those links! Don’t Screw It Up.

Long Tail Marketing 80

Long Tail Marketing Domain Keywords Outreach 80

Hubspot

SEPTEMBER 28, 2016

Brian Dean at Backlinko explains it best: “All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority.”. Keep in mind, backlinks that come from aged domains hold more power than those that come from new domains. Do not stuff your blog with keywords!

Organization 28

Organization Tips Correlation Domain 28

Biznology

MAY 6, 2014

You needed to connect to your platform intimately, understanding all the layers of online communication: hosting, web service, bandwidth, programing languages, monetization, plugins, domain names, DNS, moderation, anti-spam strategies, site architecture, SEO, and the rest. With message boards, it was the same thing.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Directive Agency

JULY 15, 2016

Around that core page, you can have various long-tail pages that answer the questions people have about that primary keyword. SEO Traffic Hack #4: Audit Competitors Links and Do Outreach. Here are some of the common things we see: Content is being duplicated by sub-domains. We are using the query: “ SEO Services.”

Traffic 76

Traffic SEO Lead Scoring Lead Ranking 76

Webbiquity

OCTOBER 6, 2020

Do influencer marketing (the right way; not spammy “spray and pray” guest blogger outreach). Once you’ve identified your influencers, personalize your outreach. Check domain authority using free tools like ahrefs and Moz. Focus on long-tail searches. It’s a great equalizer.

SEO 207

SEO Webcast Budget Programs High Quality Lead 207

Single Grain

MAY 6, 2021

Backlink profile such as an increase in referring domains. What's included in the report: A summary of the link outreach efforts and results. A summary of the total backlinks, such as the number of referring domains, citation flow, trust flow, followed links, and text links. List of related, long-tail, and question keywords.

Template 145

Template SEO Lead Scoring Lead Ranking 145

seo.co

MARCH 25, 2022

For this reason, building links on external domains has understandably become the most popular and most effective SEO strategy. If the link points to an entirely different domain, it can be considered an external link for that domain. Internal link building is all about creating better links between the pages of your domain.

SEO 98

SEO Ad Building Domain Long Tail Marketing 98

Optinmonster

APRIL 12, 2024

Domain Authority (DA) : A score, typically on a 100-point scale, that predicts how well a website will rank on search engine result pages (SERPs). This includes tactics like link building, social media marketing, and influencer outreach, which help increase the site’s trustworthiness and authority.

Paid Content 88

Paid Content Lead Ranking SEO Lead Scoring 88

Single Grain

MARCH 23, 2020

For the sake of the example, let’s assume that you run a SaaS company that helps people with PR outreach, link outreach and content promotion. Let's start with “PR outreach”: One thing you’ll need to consider here is the area(s) you’re going to target and the language for which you want to get results. Domain age.

Keywords 124

Keywords Paid Content Google API 124

Single Grain

JULY 30, 2019

Long-Tail Keywords Only. If you are creating lots of little pages to rank for one specific long-tail keyword, you are going to get crushed. We used to be able to throw up a page about a super specific long-tail keyword and see it rank in no time – even if we were competing against big brands. Guess what?

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

seo.co

NOVEMBER 1, 2021

The key here is that basic keyword “head terms” are plotted separately from long-tail keywords, which is a major focus of RankBrain. As you can see, long-tail keywords tend to carry a higher CTR, on average, than their basic counterparts. Image Source: Moz ). Increasing Click-Throughs for Syndicated Links.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Unbounce

MAY 24, 2021

Lean on tools like Ahrefs , Keywords Everywhere , Ubersuggest , and Ask the Public to find out: SERP rankings Common questions Backlinks referring to highly ranked pages Volume of traffic being driven to competitor sites Keywords and long-tail keywords relevant to your brand. Driving Traffic Through Email Marketing & Outreach.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

accelerate agency

FEBRUARY 12, 2023

Which sites and domains link to you? Domain authority – How relevant is the content to your specific industry? That means you’ll get to extend your outreach and draw in more leads, all while improving how you score on SEO metrics. Long-term cost-efficiency. Link profile – The makeup of the links to and from your content.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! They’ll charge you hundreds of dollars to allow you to keep your domain and then put you on double-secret probation anyway. OK, now on to tools.

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Single Grain

AUGUST 24, 2021

Long-tail keywords to target featured snippets. 5) Building High-Value Links to the Target Domain. Domains that are linking to your competitors but are not linking to you. Domains that mention your brand but don't link to you. Secondary keywords based on your primary keywords. Managing social campaigns.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Single Grain

OCTOBER 31, 2023

New sites naturally have lower domain authorities, which make it harder to compete with established sites that are trusted by and prioritized in search engines. Work With Us Understanding Domain Authority: The Cornerstone of SEO Success First of all, let’s get clear on the definition of domain authority (DA).

Lead Scoring 98

Lead Scoring Lead Ranking Domain SERP 98

ClearVoice

MARCH 19, 2020

Think of it this way: Your content plan is made of building blocks (assets, reports, outreach) chosen based on the goals outlined in your content strategy. You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your overall website to rank for. Feed the fire, as they say.

Marketing Budget Creation 101

Marketing Budget Creation Sample Planning Top of Funnel 101

accelerate agency

JANUARY 10, 2021

Which sites and domains link to you? Domain authority – How relevant is the content to your specific industry? That means you’ll get to extend your outreach and draw in more leads, all while improving how you score on SEO metrics. Long-term cost-efficiency. Where do your external links lead? wants more information.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

Single Grain

JUNE 26, 2020

Here are a couple of other points worth bearing in mind when optimizing for voice search: A) Use Long-Tail Keywords. Why You Should Use Long-Tail Keywords in Your SEO Campaign. Links that are earned, however — through high-quality content , outreach and influencer marketing — are safe and extremely effective.

Traffic 145

Traffic Paid Content SEO Organization 145

Single Grain

JULY 26, 2019

Look under the “Referring domains” column on the right. If, for example, you run a dog training tips website, the phrases “pet training” or “dog training” could be useful to this process, while long-tail keywords like “dog training classes San Francisco” should be avoided. This is where the real gold is.

Link Building 105

Link Building SEO Ad Building Budget Programs 105

accelerate agency

AUGUST 10, 2021

Which sites and domains link to you? Domain authority – How relevant is the content to your specific industry? That means you’ll get to extend your outreach and draw in more leads, all while improving how you score on SEO metrics. Long-term cost-efficiency. Where do your external links lead? wants more information.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

seo.co

DECEMBER 31, 2020

A content asset that falls underneath this heading is typically several thousand words in length, has an organized structure and flow, contains very specific and related long-tail keywords, and most importantly, it adds value to the reader. Quality content, on the other hand, is all meat and no filler. How do you find these?

SEO 64

SEO Keywords Long Tail Marketing Link Building 64

Whale Pages

MARCH 4, 2020

We did all of this organically with no paid ads, no domain authority and zero social followers. The reason we don’t start targeting large keywords yet, is because we don’t have the domain authority (DA) to rank high. This is us starting from scratch. How We Did It: Thinking in Content Clusters. We have no idea!

Case Studies 98

Case Studies Case Study Studies Top of Funnel 98

Hubspot

FEBRUARY 20, 2020

As a result, Sales Hacker was acquired by Outreach , a sales engagement platform. Pages with long load times. Some of the issues I found with Sales Hacker was the lack of referring domains, non-optimized URLs, poor internal linking structure, poor site structure and navigation, and some branded search problems. Broken links.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Moz

NOVEMBER 18, 2019

From here, the list could be expanded, using keyword tools such as Moz’s Keyword Explorer , to find granular long-tail keywords and other related terms. Using this method, we can extrapolate one seed keyword into ten more granular and related long-tail keywords — each of which may require a new page.

SEO 60

SEO Top of Funnel Long Tail Marketing Lead Scoring 60

Single Grain

NOVEMBER 20, 2020

Its version of Ahrefs' “Keyword Difficulty” is called “Competition”: It is the best alternative to Google's Keyword Planner because: The free version of Keyword Tool generates up to 750+ long-tail keyword suggestions for every search term. Why You Should Use Long-Tail Keywords in Your SEO Campaign. *

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

ClearVoice

JUNE 21, 2022

You probably have a document that lists the top 10 or so keywords and long-tail keyword phrases you want your website to rank for. Stay on top of your off-site SEO by branching out and securing bylines and press mentions beyond your home domain to generate backlinks and referral traffic. How many leads are you getting?

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

Moz

APRIL 3, 2019

Not only do you want to have targeted content for key search queries, but it is also important to build domain authority by acquiring relevant, authoritative external links. Even if you are a well-known resource, your efforts will be better served with outreach to relevant journalists or bloggers. Blog posts. Goal: Lead generation.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Hubspot

AUGUST 26, 2016

Through the first five months, we blogged a lot, but we were really only targeting low-competition, long-tail keywords with very little search volume. Despite the competition, after applying the EDU resource link-building framework, over the next several months the number of referring domains and backlinks shot up.

Resources 28

Resources Education Lead Scoring Lead Ranking 28

Outbrain

JUNE 23, 2021

Once you have a list of keywords, target long-tail phrases or keywords that contain more than 3 words. Long-tail keywords are more helpful because they are more targeted, and they drive more traffic to your website because they’re specific. You can do this with tools like Moz’s Domain Authority. Outreach program.

SEO 32

SEO Brand Identity Branding Lead Scoring 32

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. 6) Your content is more important than your domain name or punny title: Some of the most important bloggers are using using free or inexpensive blog hosting sites.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Single Grain

MAY 4, 2022

Similarly, tons of different activities need to be carried out to improve the technical structure of your website, such as selecting a faster theme to improve website loading speed or setting a single root version of your domain. In-depth keyword research covering both short- and long-tail keywords. Better Reporting.

Paid Search Agency 59

Paid Search Agency Advertising Agencies CMS Development Ad Agencies 59

Valasys

MARCH 16, 2020

Guest blogging is amongst important link-building strategies for B2B marketing in 2020, provided the bloggers to take care of a few things: Pitch to a website (preferably with higher Domain Authority than yours) within your niche Review the performance of the website you’re guest-blogging for viz.

Link Building 59

Link Building B2B Marketing Marketing & Strategy Marketing Strategy 59

Altitude Marketing

SEPTEMBER 25, 2018

Top rankings there are owned by sites with domain authorities of 75 and higher. ” They need to rank for their specific long-tail term – “policy administration software for inland marine.” ” They need to rank for their specific long-tail term – “policy administration software for inland marine.”

Paid Content 45

Paid Content Top of Funnel B2B Marketing Lead Ranking 45