Remove proposal licensing
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Marketing software: Think three times before you customize

Martech

I remember one of my developers spending a day discovering that our script didn’t work because one piece of software changed the way it managed line feeds in an XML document.) Can you license their solution? Keep them in check, and consider the ROI on every proposed customization. Document your customizations.

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8 questions to ask marketing work management vendors during the demo

Martech

If you plan to use the tool to coordinate with contractors or clients, you should look for tools that offer robust sharing options, including free guest accounts that won’t incur additional licensing fees. How do they propose you avoid tool fatigue and checkout for your organization? What the tools do.

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How to beat the sugar rush of short term campaign leads

Velocity Partners

At least when marketing fails completely, sales have license to spend their time doing what’s worked for them in the past, even if it is just infinite cold calling. We regularly set up workshops to propose actions to better align clients’ marketing and sales teams so they can manage short-term leads more effectively.

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Gartner: Get your ROI / TCO Calculators Right, or Not at All

The ROI Guy

3) Documenting and improving sources – Vendor skepticism reins, and buyers won’t just believe your claims because you are making them. Your calculator should have the documentation and validation to make it credible. Your calculator should have the documentation and validation to make it credible.

Gartner 45
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Has the Technology Market Left It’s Marketers Behind?

Marketing Insider Group

The author proposes that “ the Enterprise IT market may have left us Enterprise IT marketers behind…” Here’s a review and my take but I would love to hear your thoughts… The argument goes like this: Companies have sprung up in just the last few years that allow users to buy software services over the cloud directly.

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We Need to Talk About Uber.

Hubspot

There's been a bit of a rollercoaster of events since Transport for London revoked its license to operate in that U.K. Some have suggested that this move by Kalanick was largely a power play among Khosrowshahi's proposal to restructure the current model that allows those with more shares in the company to also have greater voting power.

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5 Legal Mistakes Your Agency is Making in the Pursuit of New Business (And How to Fix Them)

Hubspot

1) You don't protect your agency's intellectual property during a pitch or discovery session, or in your proposal. Absent that, at a minimum include IP ownership clauses in your proposal and pitch assets, and use copyright ownership notices on these materials and any spec creative produced. 5 Common Legal Mistakes Agencies Make.