Biznology

SEPTEMBER 6, 2017

Content enrichment: It’s easy to embed or hyperlink video in any online document, it’s surprising that few of them take advantage of the power of video to enrich and enliven text. This is especially the case for technical documents that describe processes and relationships. Different viewers may value different results (e.g.,

Tactics 150

Tactics RFP Top of Funnel Video Marketing 150

Navigate the Channel

NOVEMBER 6, 2023

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. Keep this master document handy for reference any time you consider launching a new part of your strategy.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Salesforce Marketing Cloud

MAY 9, 2023

I like to collate a list of recommended resources from the official Salesforce Certification Exam Guides into one document, adding respective links. I also screenshot key slides from online training, documentation, and community resources to keep these fresh in my mind and all in one place. This process may just look a bit different.

Tips 98

Tips Lead Ranking Lead Scoring Paper 98

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Zoominfo

MARCH 24, 2021

For instance, the CEO who downloads your whitepaper might not appreciate getting an email notification to download the same document. That includes web forms (from white paper downloads to webinar registrations), contact list building, and manual entries. Assess and improve data collection methods.

Data Hygiene 251

Data Hygiene Buyer Personas Churn Rate B2B 251

Content Standard

JULY 11, 2019

Recently, though, I was asked to work on a campaign for a large social media platform, during which I learned firsthand how to host a webinar. So it’s easy to see why the Content Marketing Institute (CMI) calls webinars one of the top five types of content that can draw people to your brand. The reaction it generated was huge.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

Martech

NOVEMBER 30, 2021

Marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources. All of these changes have heightened the need for marketing work management software, which optimizes and documents the projects undertaken by digital marketers.

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Planning 116

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. You’ve seen the constant flow of sponsored blogs and webinars they produce and have likely even sponsored some yourself.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Hinge Marketing

JUNE 14, 2021

White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. Live and On-Demand Webinars. Used primarily for content marketing and thought leadership applications, webinars are a popular digital alternative to seminars and other live events.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Litmus

MAY 18, 2020

In this webinar, we walked through how you can leverage the power of an email first approach to bring out the most strategic part of your team. Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! blog posts, podcasts, webinars, events, etc.).

Webinar Metrics 46

Webinar Metrics Email Marketing Planning Budget Programs 46

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Martech

DECEMBER 17, 2021

Marketers have been at work developing processes that allow them to work with those outside their own offices since marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources. This has heightened the need for work management tools that help marketers navigate these new workflows.

Marketing AI 105

Marketing AI Digital Asset Management Budget Programs Work Management 105

Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. This could include a one-month plan for things to do before launching a new eCommerce business, developing a documented blogging plan, or even strategizing marketing activities for a specific business.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

Salesforce Marketing Cloud

OCTOBER 25, 2021

Gathering data can feel like it’s 1999 — so many silos and disconnected systems, many still paper-based. They can even generate documents to confirm what happened and calculate refunds and credits. Register for this webinar now. Learn more in this webinar. Tech leaders find it just as vexing. True customer-centricity.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Process 98

SmartBug Media

JULY 22, 2020

Document Your Personas. To do that, you’ll want to document your personas , including their challenges and what they care about. A great starting point is to take one of your best pieces of content, such as an e-book, guide, or white paper, and turn it into a simple conversion path, which includes: The content itself.

Marketing Automation Services 111

Marketing Automation Services Lead Generation Marketing Automation Automation 111

Biznology

MARCH 6, 2020

Who wants to sit through 5-minutes of introductions to a previously recorded webinar? Animate diagrams and illustrations from existing PowerPoint decks and white papers to help your presenters or viewers work through processes step-by-step. Your existing video library contains a lot of them. Add chapter headings.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Martech

JANUARY 7, 2022

Marketers have been at work developing processes that allow them to work with those outside their own offices since marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources. This has heightened the need for work management tools that help marketers navigate these new workflows.

Planning 134

Planning Digital Asset Management Work Management Marketing Management 134

Brandpoint

MAY 18, 2020

You may also wish to establish a Google Calendar that keeps both teams informed about upcoming email promotions, webinars, social media campaigns, etc. After evaluating ongoing campaigns, you may wish to address new topics and/or try a wider variety of forms, including blog posts, videos, e-books, white papers and/or sell sheets.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Webbiquity

APRIL 21, 2020

It replaces manual paper workflows for tracking subsystem installation progress, enabling construction companies and contractors to reduce overall project time and costs. We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity. Here’s their story. The Product.

Enterprise Management 170

Enterprise Management Work Management Marketing Management Budget Programs 170

Martech

MARCH 2, 2022

Marketers have been at work developing processes that allow them to work with those outside their own offices since marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources. This has heightened the need for work management tools that help marketers navigate these new workflows.

Work Management 107

Work Management Digital Asset Management Marketing Management Organization 107

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

Martech

MAY 2, 2022

Marketers have been at work developing processes that allow them to work with those outside their own offices since marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources. This has heightened the need for work management tools that help marketers navigate these new workflows.

Digital Asset Management 107

Digital Asset Management Cost per Lead Work Management Paid Search Agency 107

Single Grain

JULY 13, 2023

With concerted effort and dedication to producing high-quality informational content, tactics like webinars and white papers can still contribute beneficially to your brand’s lead generation strategy. Webinar: In contrast to white papers, webinars offer a more interactive and dynamic experience for both presenters and attendees.

Webinar Metrics 52

Webinar Metrics Paper Effectiveness Work Management 52

Hinge Marketing

MAY 23, 2016

5) Webinars. A webinar is the online equivalent of a seminar or other educational event. The lead generating webinar is typically offered free of charge. Like its offline cousin, a webinar should be educational — not a thinly veiled sales pitch. First, these documents are an excellent lead generator.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Contently

OCTOBER 4, 2016

In a limited release, marketers who switched from their previous content management system to Contently Live reported a 45 percent increase in attention time, and with Contently Live’s built-in document viewer, users saw the conversion rate on e-books increase by an average of 34 percent. How exactly does it work?

CMS Development 122

CMS Development Top of Funnel Marketing Automation Services Microsite 122

Martech

DECEMBER 7, 2021

Marketers have been at work developing processes that allow them to work with those outside their own offices since marketing projects—campaigns, websites, white papers , or webinars —frequently involve working with outside sources. This has heightened the need for work management tools that help marketers navigate these new workflows.

Work Management 98

Work Management Enterprise Management Digital Asset Management Marketing Management 98

WriteSpark

JANUARY 19, 2010

Although it is easy and inexpensive to create an audio transcript, that may not be your best choice for a written document to accompany the media file. With just a little extra effort, you can create a more effective document to offer as a companion to media files for site visitors who prefer reading.

Video Marketing 120

Video Marketing Paper Webinar Metrics Promotion 120

Jackie Walts

NOVEMBER 20, 2019

A blank piece of paper can the scariest thing in the world, particularly if you’re under a tight deadline or writing isn’t natural for you. I write emails, whitepapers, webinar decks, presentations and blogs all the time – there are days where it’s all I do. But even with a lot of experience, it’s not always easy.

Copywriting 68

Copywriting Tips Landing Pages Webinar Metrics 68

The Mx Group

NOVEMBER 15, 2018

So recently, I hosted a webinar to help address some of those challenges and provide a few fresh ideas on how B2B marketers can bust through common roadblocks and make 2019 their best content year yet. As you look to advance your B2B content marketing initiatives in 2019, the first thing I want to encourage you to do is to document your plan.

B2B Marketing 79

B2B Marketing Planning Content Marketing B2B 79

The Point

DECEMBER 18, 2012

Ask a group of B2B marketers whether their Websites’ lead generation content (white papers, archived Webinars, case studies, videos, etc.) If I’m the prospect, I want to download your white paper or view your demo, not register on your site, or create an account. The problem with the “all you can eat” model is two-fold.

Lead Ranking 100

Lead Ranking Lead Generation Sales Qualified Leads Marketing Websites 100

Avitage

JUNE 13, 2012

White papers, webinars, or any other of the Content Marketing Institute’s Content Marketing Playbook that lists 42 ways to connect with customers? This depends on a sound content strategy and documented content frameworks that inform the “content of the content” Now, I know you’re thinking, video?

Video Marketing 120

Video Marketing Content Marketing Best Practices Content 120

Seismic

AUGUST 23, 2022

Remember that your charter isn’t just a piece of paper. It is a living document that helps you get what you need at the right time. For more detailed information on how to build your enablement charter, don’t miss Build Your Enablement Charter webinar as we discuss the key elements that every best-in-class charter should include.

Ad Building 52

Ad Building Ad Exchange Paid Search Agency Webinar Metrics 52

SmartBug Media

APRIL 3, 2020

Zoom enables you to run webinars , train virtually using screen-share, and hold engaging, interactive meetings. Work like a boss, whether you’re comparing two documents, transposing data, researching for your e-book, or performing any task that requires flipping between multiple pages or programs. Dry-Erase Calendar.

Enterprise Management 107

Enterprise Management Paper Work Management Case Studies 107

WriteSpark

NOVEMBER 2, 2011

For example, I wrote a primer on wide-area networking for a client that was so popular, we revised it annually for six editions until the topic became too large to handle in just one document. Solution: Link to content such as other e-books or white papers that are targeted by topic, audience (e.g., Create an information design.

Tips 120

Tips Content Paper Copywriting 120

WriteSpark

NOVEMBER 2, 2011

For example, I wrote a primer on wide-area networking for a client that was so popular, we revised it annually for six editions until the topic became too large to handle in just one document. Solution: Link to content such as other e-books or white papers that are targeted by topic, audience (e.g., Create an information design.

Tips 120

Tips Content Paper Copywriting 120

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. Now that the kids are back in school, it’s time for you, too, to put your nose to the content grindstone and create a longer piece of content – perhaps a white paper, a webinar, or a longer, more detailed video.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338