Trade Press Services

JANUARY 15, 2024

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

BOP Design

APRIL 14, 2021

Social media is a useful communication method for many B2B companies. While it may seem like posting a picture or sending a tweet every now and then is enough, using social media to the advantage of your company requires proper planning and a well-thought-out strategy. Make Time for Social Media. Where Is Your Ideal Audience?

Social Media 134

Social Media Paid Search Agency Media Companies 134

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Her YouTube channel and newsletter provide tips on how to use the tool. Here’s a real-life social media listening example from our X account.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Convince & Convert

OCTOBER 21, 2014

They’d rather buy a story than a sale item , and they watch YouTube videos like there’s no tomorrow. What’s more, they research their interests on YouTube and Google interchangeably, and they can sniff out a phony from a mile away. Plan your marketing budget around YouTube.

Youtube 154

Youtube Generation Tips Long Tail Marketing 154

Navigate the Channel

JUNE 19, 2023

Your social media followers probably aren’t counting the number of times you #hashtagoverkill digital marketing, B2B or marketing mindset, but it may feel to you like your content ideas are repetitive or #stuck. Discover effective strategies for generating engaging social media posts. You are not alone. Never be short of ideas again!

Social Media 65

Social Media Media Curation Content 65

Webbiquity

SEPTEMBER 19, 2017

Which is why a documented strategy and audience research are so important. Considering the high correlation of marketing success to having a documented marketing strategy in place, one may have expected these numbers to be higher. Tweets and YouTube videos may be the “bookends” of social content strategy.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. It integrates with YouTube, Vimeo, and popular videoconferencing applications.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Marketing Insider Group

APRIL 22, 2021

Find the best-performing social media content across all platforms with BuzzSumo. This is a classic project management tool for managing tasks, integrating with other apps, scanning documents, clipping web info, and much more. These top social tools will help you grow your startup’s social media presence in 2021. Sprout Social.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

ClearVoice

JANUARY 30, 2019

Social media stories will continue to have an important place in brands’ social marketing plans in 2019, according to Buffer’s just-released “State of Social” report , even though more than 1/3 of brands are unsure about how effective stories are. Social media strategy challenges.

Social Media 76

Social Media Media Youtube Custom Publishing 76

Contently

APRIL 12, 2019

Instead of the big splashy commercial like Pepsi’s featuring really good looking people using hot-button topics as a way to sell soda, brands that thread their message into what they do very delicately, using social media as a needle, tend to do best. “We ” It was a huge deal to admit that in those pre-social media days.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Sprout Social

JUNE 17, 2019

One of the best ways to enhance your personal brand is through social media. However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. Embrace authenticity. Don’t create.

Social Media 111

Social Media Trends Personalization Branding 111

Vidyard

MARCH 22, 2016

But videos grab attention and are often seen as easier to consume than a 15 page document. The most common types of video ads are previews before another piece of video content, ads in search engines, or paid media on social. Well you can accomplish the same thing with your own videos on YouTube. The New Adwords is Video.

Paid Content 50

Paid Content Youtube Paid Search Agency Facebook 50

Scoop.it

OCTOBER 12, 2021

In today’s day and age, where millions of social media posts, blog posts, videos, and articles are pushed out on a daily basis, you have to be intentional and focused. A content strategy is a documented plan that identifies your business goals and then uses content as a primary conduit for achieving those goals. Source: [link].

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Webbiquity

MARCH 2, 2021

In terms of channels, depending on the type of event you’re hosting, online advertising, organic search, and media / influencer outreach may or may not play a role. Pre-event social media is almost always part of the mix, unless you’re hosting a closed, by-invitation-only event. Everything positive is share-worthy.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+. Why Go it Alone?

Advertising Agencies 84

Advertising Agencies Cost Per Thousand Advertisements Advertising 84

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Engage with prospective customers on social media. This makes keyword research for hashtags critical in social media. What sets them apart?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Navigate the Channel

JULY 9, 2023

Build a Basic Structure in Five Easy Pieces Social media is no longer the new technology kid on the block, despite which outfit it wears (TikTok, Instagram, YouTube, et al.), so the concept of a social media content calendar isn’t as foreign as it was in social’s early days. Social Media: Where do you intend to post the content?

Ad Building 65

Ad Building Tips Content Social Media 65

Scoop.it

MARCH 14, 2024

Pro Tip: Turn your customers into influencers To replicate the same results for your brand, consider partnering with your existing customers to show real results to your prospects across your social media channels. For example, any links to your website through an influencer’s bio, video description, guest post, social media captions, etc.,

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Contently

NOVEMBER 3, 2021

” In a rapidly evolving digital media landscape , reader trust is precious. If you’ll be responsible for the task, you’ll want to have a grip on the basics, which include combing through the document and verifying names are spelled correctly, academic degrees are accurate, and titles are up to date.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Convince & Convert

MARCH 30, 2013

Amazing how far the pendulum has swung for corporate social media. In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. Why, specifically are you on YouTube, Google Plus or beyond?

Social Media 150

Social Media Media Social Networks Work Management 150

Oktopost

JUNE 6, 2022

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. She breaks down step by step the importance of the voice of your customers, the role of community, and best practices for social media managers. Behind the Post is a podcast by Social Media Managers, for Social Media Managers. Episode Summary.

Top of Funnel 69

Top of Funnel Work Management Youtube Touchpoints 69

Scoop.it

DECEMBER 29, 2022

According to Google , 90% of people discover new products and brands through YouTube. Post Consistently on Social Media. PewRearch listed information access and entertainment as some of the reasons 70% of users use social media. A social media calendar or schedule will help keep you on track. So, tap into that space.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Biznology

SEPTEMBER 4, 2015

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less. Therefore, marketing to all your social media followers in the same way is ineffective.

Social Media 80

Social Media Social Marketing Media Buzz 80

Marketing Insider Group

DECEMBER 11, 2019

A roadmap is a document that plots out your goals and the steps you will take to achieve them within a certain timeframe. Let’s say another one of your content goals is to grow your brand YouTube channel Watch Time by 30%. Generally, roadmaps are living documents. Most likely, things won’t go entirely to plan.

Planning 300

Planning Work Management Marketing Management Deliverability 300

flux.la

AUGUST 11, 2020

This is made possible by the emergence of various social media sites and apps. Business moguls, media personalities, and customers all-alike can find something tailored for them. Size isn’t the only factor to consider when considering these media sites. Why Is Social Media Good For Business?

Paid Content 52

Paid Content Social Media Media Branding 52

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. They can be a fun way to document your activities as a brand and share them with your audience.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

Convince & Convert

MARCH 22, 2016

Broken down by film, music, and interactive, it logically was the crowd discussing technology and media that made the most noise over the first half of the festival. The first, Shovel Buddies , is an American comedy-drama film featuring YouTube superstar Kian Lawley. Total Mentions. POTUS in ATX. See you next week!

Social Media 96

Social Media Media Buzz Twitter 96

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Getting Started with Social Media in China.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Sprout Social

APRIL 26, 2023

With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement. I’ve seen a lot of carousel and document posts, and I’ve seen a lot of creativity being executed there. Our social team designed an experiment to answer this question. “I

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

SmartBug Media

APRIL 28, 2021

The Marketo Community highlights discussions, blogs, documents, and videos, all for learning more about the platform and its capabilities. Marketo Website Documentation. YouTube is another great platform to learn about the basics of Marketo. Another YouTube channel you might find useful is ShowMeLeads.

Marketo 86

Marketo Training Resources Marketing Automation Services 86

Navigate the Channel

SEPTEMBER 13, 2021

The three most common methods are through in-person engagements, content marketing, and social media. Social Media. Social media platforms like LinkedIn and Facebook are always a good choice. Maybe this is the number of people who read your blog each week or followers on social media accounts. In-Person Engagements.

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122

Hubspot

AUGUST 8, 2018

Content moderation on social media sites remains a hotly-contested topic. This year, congressional committees have held not one , but two hearings on the "filtering practices" of social media networks. 65% of People Think Social Media Sites Should Remove This Content. The Current Climate. The Accounts and Users Sharing It.

Social Media 58

Social Media Media Content Validation 58

Buffer

SEPTEMBER 8, 2022

📣 Check out How Often Should You Post on Social Media? In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. But following the recommendations of different platforms can take a toll on creators.

Practices 119

Practices Product Top of Funnel Creativity 119