Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. The best example I’ve seen documented recently is from Junta42. Here are the tangible results they documented within 4 business days of its launch: 3 new clients signed up. Blog Demand Generation Twitter abneedles. Blog Funnelholic Twitter funnelholic.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Hubspot

MARCH 3, 2014

We dove into this question recently, only to find a surprising lack of documentation on the subject (save for an insightful SlideShare by Mindjet CMO Jascha Kaykas-Wolff ). We received generous contributions from top executives at Forrester Research, ZenDesk, Atlassian, GitHub, and Rue La La, as well as Jascha and HubSpot CMO Mike Volpe.

CMO 28

CMO Elasticity Forrester Inbound Marketing 28

Attendify

AUGUST 21, 2019

Savvy planners know that owning a documented strategy for addressing concerns is key to running successful events, and the most seasoned pros actively alleviate issues before they escalate. Share them with us on Facebook , Twitter and LinkedIn. There’s no doubt about it: In the world of event planning, the attendee is the customer.

Work Management 40

Work Management Service FAQ Customer Satisfaction 40

Buzz Marketing for Technology

JUNE 27, 2008

documentation. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Course Using Wiki. creativity. data center. David Weinberger. Digital Democracy. digitallearning. EDUCAUSE2006. conference.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Outbrain

FEBRUARY 21, 2019

According to Forrester , it costs 5 times more to acquire a customer than to retain one. Personas are a one-page, easy-to-read document that attempts to summarize the demographics, psychographics, pain points, incentives, hopes, and dreams of your customers. A negative comment on Twitter can push away new customers.

Resource Management 37

Resource Management Distribution Loyalty Psychographics 37

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. You could do the same thing with the number of downloads of a PDF document from your site. The trick is to learn how to use all its power. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Sprout Social

MAY 22, 2023

Sprout Social commissioned a Total Economic Impact™ study conducted by Forrester Consulting to quantify the potential impact of investing in Sprout for social media management. Here are findings from the Forrester study, along with three ways an intuitive platform like Sprout helps generate concrete business results.

Social Media 81

Social Media Work Management Media Forrester 81

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Blog Marketing Interactions Twitter Ardath421. Blog Start with a Lead Twitter BrianJCarroll. Blog WritingontheWeb Twitter PatsiBlogSquad. Blog Direct Connections Twitter HJSewell. Recommended Resources from B2B Marketing Experts. Ardath Albee. Brian Carroll.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Online Marketing Institute

JULY 31, 2009

Forrester® is a registered trademark belonging to Forrester Research, Inc. Any use of the Forrester name is subject to Forresters Citation Policy, available at www.forrester.com. All rights reserved.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. 6) ERP (17) Internet Cust. b2bmarketing

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

JULY 28, 2010

Have them document EVERY question they receive. link] [link] duane forrester Alltop RSS – 5 Ways to Turn Helpfulness Into Marketing Greatness [link] [link] Matt McDougall 5 Ways to Turn Helpfulness into Mktg Success. When you find a pattern, create content to address it. This is the strategy of creating a Social FAQ.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 66% of people have discovered a new business on Twitter. Nearly 69% of consumers bought something because of a tweet they read on Twitter. About 94% of people plan to make a purchase from an industry they follow on Twitter. Forrester ). Marketingsherpa ). Optinmonster). Optinmonster). Optinmonster).

Stats 264

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 264

Convince & Convert

FEBRUARY 23, 2012

Jay : This is the one where Jar-Jar Binks learns Twitter. For this week’s Jay’s Thought, I am very fascinated by what appears to be finally, at long last, after a lot of gnashing of teeth and conversation, what appears to be the actual launch of Twitter’s self-serve ads. Whereas, think about Twitter consumption.

Social Media 119

Social Media Paid Content Media Paid Search Agency 119

The ROI Guy

DECEMBER 14, 2005

Using this methodology, the team can document which investments are tactical - forming the core infrastructure, and which are more strategic - helping to deliver competitive advantage. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. They do if they are.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

KoMarketing Associates

MAY 19, 2014

I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. Help them overcome this issue with a little assistance and recommendation support.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

Webbiquity

JANUARY 10, 2010

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. by HubSpot. by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

SnapApp

DECEMBER 4, 2017

It may be time to consider how you can better participate on these channels and get the most out of the opportunities presented by mediums like Twitter, LinkedIn, Instagram, and Facebook (to name a few.). . . #13. Thirty percent have a documented strategy; 42 a non-documented strategy - LinkedIn Technology Marketing Community. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Buzz Marketing for Technology

MAY 19, 2010

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). Related posts: It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Lead Liaison

MARCH 7, 2018

Their age, twitter followers. According to Forrester Research, they generate 50% more sales ready lead at a lower cost. So what I mean by that is maybe somebody downloading a very key document like a brochure or a case study. So things like their gender. Male or female. Things like that. So use nurturing to help.

Training 48

Training Webinar Metrics Lead Liaison Paid Search Agency 48

KoMarketing Associates

FEBRUARY 16, 2016

87 percent of B2B marketers say they struggle to produce content that truly engages their buyers.” – Forrester. Companies with a documented content strategy are much more likely to be very or extremely effective (36 percent) than those without a documented strategy (11 percent).” – LinkedIn Technology Marketing Community.

Content Marketing 120

Content Marketing Peer-to-peer Marketing Analytics Tools Content 120

Webbiquity

SEPTEMBER 8, 2010

What percentage of Fortune 100 companies are on Twitter? What social media tool helps small business double their reach on Twitter? “70% of social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter, and Classmates.com,&# and women use Facebook more than men.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. The intention, according to FTC documentation, is “to trick consumers into taking particular actions in the company’s interest.” Does the copy clearly indicate who your product helps?

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

TrustRadius Marketing

NOVEMBER 2, 2022

With configurable workflows and online document storage, reduce the time spent with paperwork and increase the time managing and transforming your people. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

With configurable workflows and online document storage, reduce the time spent with paperwork and increase the time managing and transforming your people. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

With configurable workflows and online document storage, reduce the time spent with paperwork and increase the time managing and transforming your people. KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52