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31 free social media templates that will elevate your workflows

Sprout Social

Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time. The following templates will help you build overarching and network-specific strategies so you can optimize your social media presence. Download the template 4. Download the template 7.

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How to optimize your content publication process in Scoop.it

Scoop.it

There’s no one-size-fits-all when it comes to content hub structures, but here’s a sample framework to get you started: Broad categories as high-level overview. Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. Core topics.

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Social media advertising: how to run a compelling campaign

Sprout Social

” For example, Facebook’s ad platform allows you to get super granular in terms of who your ads get served to. Want to only present ads to college-educated millennial women in Chicago who are interested in beauty influencers and follow Ulta’s Facebook page? What are some sample goals for social media ad campaigns?

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How to build a competitive analysis report with examples and tools

Sprout Social

A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business. Outline it at the beginning of your document to clarify your goals and objectives. What is a competitive analysis report? These insights are useful for comparing and benchmarking your performance.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, Yandex), and platforms like web, mobile, Apple News, Facebook Instant Articles, Google AMP, SmartNews, iOS, and Android apps to give a comprehensive picture of content performance.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

Measuring and feeding this data back into your campaigns will improve overall results and your ability to optimize campaigns for higher ROI. Input for bid optimization strategies: Google’s smart bidding can use store visits as an input. Facebook Store Visit campaigns are optimized to show ads to viewers that are more likely to visit.

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Jasper and Copy.ai vs. ClearVoice — A Competitive Review

ClearVoice

They are frameworks you can use to create specific types of content, like product descriptions , blog post outlines, blog post topics, Facebook ad headlines, SEO information, Amazon product descriptions, email copy, and so on. Browse their CV portfolios for samples, favorite the ones you like, and connect with them.