Brandpoint

MARCH 14, 2024

In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement. How to promote branded content Effective distribution and promotion strategies are essential for maximizing the reach and impact of branded content campaigns.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Act-On

OCTOBER 11, 2023

The most common approach to B2B marketing department structure and roles Today’s B2B marketing departments are usually structured into three major buckets: Growth Marketing Product Marketing Brand Marketing Some organizations have a fourth bucket: Content Marketing. This is just a big-picture overview.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Sprout Social

OCTOBER 11, 2019

The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation and risk-taking in its storytelling. Enter: a new approach to storytelling, learned from social. And that created a big problem. How to solve it?

Storytelling 80

Storytelling Peer-to-peer Ad Frequency Ad Exchange 80

Marketing Insider Group

JANUARY 30, 2023

Interesting data from IDC: the majority (60 percent) of all organizations will have some type of streaming data, it’s not “if” it’s “when”. IDC cites some great data showcasing this is indeed a “brave new world” that every organization with BI and data solutions needs to get ready for! and it never gets old!

Thought Leadership 205

Thought Leadership Trends SME Paid Search Agency 205

Trade Press Services

FEBRUARY 26, 2024

Producing and distributing content that resonates with audiences is no easy task. Content creation tools and distribution channels have made developing and sharing B2B marketing content easier than ever. A whopping 90 percent of B2B marketers use social media to distribute content. Decision makers need content to stay informed.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Marketing Insider Group

MARCH 16, 2021

Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. Organic search results perform better than ads. If you compare these to first-page organic rankings for the keyword, it’s the organic search results that garner clicks much more of the time!

Advertising Agencies 336

Advertising Agencies Advertisements Advertising Paid Search Agency 336

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Use more storytelling. Do more virtual events.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content. The third biggest trend is employee activation.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Marketing Insider Group

NOVEMBER 18, 2020

This site utilizes editorial best practices to engage readers and sets itself apart through authentic, journalistic storytelling , by taking an industry insider’s perspective, profiling innovative people, sharing thought leadership insights, and reporting on trends sparked by the enterprise cloud revolution and digital transformation.

Forecasting 331

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 331

Content Standard

OCTOBER 13, 2017

You know the power of storytelling. You’ve read the studies about how brand storytelling more than any other form of communication can inspire people to act. But how do you execute storytelling as part of your marketing strategy? This is the brand storytelling model that we now employ at Skyword. Where does it fit?

Storytelling 61

Storytelling Marketing Strategy Marketing & Strategy Brand Identity 61

Trade Press Services

DECEMBER 26, 2023

By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem. They combine storytelling with real-world examples to deliver an in-depth look at what it’s like to work with your company. Maintain a consistent design.

Case Study 52

Case Study Case Studies Practices Best Practices 52

ClearVoice

APRIL 3, 2024

Organic vs. paid distribution. Content strategy: Present a comprehensive plan that outlines the target audiences, types of content, and distribution channels. Use storytelling and visuals to communicate and truly resonate with each stakeholder. SEO value. Is your content in alignment with the current trends in SEO?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Producing varied character descriptions for storytelling.

Marketing AI 97

Marketing AI Content Marketing Enterprise Management Planning 97

Anyword

JANUARY 15, 2020

Although the publishing industry’s digital transformation introduced a host of benefits to readers and media organizations alike, there’s no denying that it arrived with its own unique set of challenges. From declining display revenue to the mass adoption of ad blockers, today’s storytellers face a range of unfamiliar obstacles.

Advertising Agencies 95

Advertising Agencies Brand Identity Branding Content 95

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Contently

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Zoominfo

SEPTEMBER 16, 2020

generate organic traffic vs. lead generation) and be able to measure and track the success of the content on each one. Distributing style guides provides people with a standard for all brand communications. Different content does well on different channels, i.e You should know the exact goal of each channel (i.e Salesforce.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Valasys

JULY 24, 2019

According to a study by Sproutsocial, 71% of the social media marketers agreed that they can provide useful insights to teams outside of their department, while only 12% of them stated that their primary function is to provide business insights for their entire organization. billion monthly active users (MAUs).

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Contently

AUGUST 11, 2022

It can be optimized for search and distributed through your organic channels. Focusing on great content puts you in a better position to succeed and gives you flexibility around distribution. So as you prepare to balance the need for growth with the urge to save, think about how great content can lift your organization.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Top Rank Marketing

JULY 12, 2023

But the reality is that technology and data will level the playing field, so a company can no longer compete on just its product features or benefits or pricing or distribution network. The future of B2B marketing is poised to feature a uniquely human touch optimized with AI for creative storytelling.” — Lane R.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. While the data paints the perfect picture, activating employee storytellers just because your competitors are doing it isn’t a smart strategy.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

Brandpoint

MARCH 15, 2024

Reputation managers play a vital role in steering corporate reputation management efforts, implementing crisis communication plans, and fostering trust through authentic storytelling. Explore our key survey takeaways!

PR 62

PR Public Relations Digital Transformation Ethics 62

Content Standard

JULY 30, 2015

Storytelling and SEO have opposite but not opposing natures. Often misperceived as contradictory, storytelling and SEO actually collaborate well. Before exploring their relationship further, let’s define the core elements of brand storytelling and SEO strategy: a brand story and a ranking factor. Social Signals.

Storytelling 40

Storytelling SEO Lead Scoring Lead Ranking 40

Anyword

NOVEMBER 14, 2018

Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. For most publishers, looking back on their performance for the year means looking back at the performance of their content distribution channels. The upshot?

Storytelling 69

Storytelling Ad Exchange Distribution Custom Publishing 69

Content Standard

JULY 28, 2016

The Darwinian nature of capitalism offers significant advantages to those already at the top of the food chain: access to capital, brand recognition and trust, established distribution channels, bulk purchasing power, and defined, efficient processes. How would we teach our contributors and creatives to be great storytellers?

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Brandpoint

JUNE 9, 2021

Incorporate organic brand mentions A good story angle provides the framework for a high-performing MAT Release, but at the end of the day you want that brand mention. Brandpoint has a rich distribution network that includes publications across the country, from top 100 newspapers to niche community papers.

Media 122

Media PR Paid Search Agency Distribution 122

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? When done well, it amplifies your traffic across all other organic channels. For instance, do bullets kill storytelling? Let’s dive in.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” Melissa said it well: “When you’re utilizing brand channels, especially LinkedIn, you’re fighting with your competition for 20% of all organic reach dedicated to brand pages.” Those things?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Vidyard

SEPTEMBER 27, 2022

Video Distribution Trends 2.2.1 Distribution Channels Where Video Content is Used 2.3 Top Video Distribution Channels Based on Role 2.4 Video Length Distribution 3. Organize your sales enablement tools in easily accessible shared drives or internal sites. Use video to enhance storytelling and sales engagement.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Content Standard

SEPTEMBER 16, 2016

The future of SEO is brand storytelling. The editorial organization within a corporation has to be independent enough to form unique perspectives, but embedded enough to access exclusive information. Brands are no longer merely peddling products; they’re producing, unearthing, and distributing information.

Storytelling 40

Storytelling Paid Content SEO Marketing & Strategy 40

OutboundView

FEBRUARY 28, 2019

Use the nine techniques below to build recurring organic traffic. Buying Triggers – Which activities inside an organization indicate your solution could be a fit for them? For example; at OutboundView, when organizations are hiring inside salespeople, it typically means our services could be a fit. Technique #1. Technique #3.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

EveryoneSocial

MARCH 19, 2020

This applies to remote workers or companies who have physically distributed — and in many cases — global office locations. Where employee activation is helping: Increased and improve brand reputation Helps attract more top talent Employee retention increases Authentic storytelling More sales and marketing results.

Social Media 87

Social Media Activities Media Distribution 87

Zoominfo

AUGUST 12, 2018

With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems. SalesForce: Marketing Cloudcast SalesForce offers a suite of Customer Relationship Management (CRM) tools used to simplify, automate, and organize business contacts.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

ClearVoice

JANUARY 29, 2024

Distribute. Comprehensive storytelling: Perspectives that cover various aspects of your products, services, and people allow for a richer, more complete narrative of your brand. Know your audience. Develop a strategy. Create content. Optimize for SEO. Sound familiar? Yup, that’s the traditional content marketing process in a nutshell.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Video Marketing Storytelling 4. Video Distribution Channels 6. How much are you going to spend on creating and distributing videos?

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Content Standard

APRIL 4, 2018

Brand storytelling is the next generation of content marketing, and creating a compelling brand story is important. Just as traditional content marketing can’t succeed without a well-designed distribution strategy, brand storytelling requires a framework to support this complex, multifaceted marketing effort. The People.

ROI 69

ROI Marketing AI Work Management Marketing Management 69