SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Buffer

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? Live video seems to have gone from front-of-mind to back-of-mind for marketers and for the social networks themselves.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Kapost

FEBRUARY 13, 2017

Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. But B2B companies should leverage the power of video too, especially in combination with the distribution power of social outlets.

Social Media 78

Social Media ROI Video Marketing Tips 78

Content Marketing Institute

DECEMBER 10, 2018

Here’s an example: Note the high level of engagement (e.g., Just as on other social networks, hashtags aid in discoverability. This is a good example of how hashtag communities helped Mark’s posts get discovered by people (like me) outside his network. YouTube or Vimeo) does not count. Click To Tweet.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Buffer

JANUARY 11, 2023

Instead, you want to be very deliberate when choosing the top-priority social network for your business. For example, Gen Z users are super active on TikTok, YouTube, and even Snapchat, whereas 24 to 34-year-olds make up nearly 40 percent of both Twitter and Instagram users.

Advertising Channels 106

Advertising Channels Business Work Management Social Media 106

Sprout Social

FEBRUARY 2, 2023

If you’d like to see another example, in Sprout’s TikTok testing strategy we analyze our highest- and lowest-performing videos to reveal how we should adjust our content moving forward. This year, they’re expanding their focus to YouTube using the same method. Get them on board to allocate time and resources to your strategy.

Social Media 108

Social Media Media Business Viral Marketing 108

Hubspot

SEPTEMBER 7, 2017

It's the latest result of investigations into potential use of the social network during the 2016 U.S. For many months now, Facebook has been emphasizing its efforts to prevent and reduce the use of its platform to distribute fake accounts and misinformation. presidential election to interfere with voter outlooks and decisions.

Spending 77

Spending Facebook Ads Social Networks 77

ClearVoice

JUNE 5, 2023

In the ongoing battle of the social networking giants, TikTok, Instagram, and YouTube are gaining steam. With almost 3 billion active users per month, Facebook is the most used social media platform around the world. For example, sharing behind-the-scenes moments related to your business and short how-tos.

Webinar Metrics 52

Webinar Metrics Facebook Video Marketing Marketing & Strategy 52

Marketing Insider Group

MAY 11, 2020

There are plenty of excellent content marketing examples from brands big and small across all industries. I’ve got one great example to share with you now, which is even more meaningful given the current environment. It’s not about posting on social media. You don’t own Facebook, YouTube, or LinkedIn.

Paid Content 165

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 165

Hubspot

AUGUST 2, 2018

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Outgrow

SEPTEMBER 12, 2022

For example, they have a free idea generator tool for marketers. YouTube – Ahrefs . Your Youtube channel can be an indispensable asset for your content marketing efforts, but only if you post the right kind of content. Posting video content on Youtube can do much more than just boost your social engagement.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

KoMarketing Associates

FEBRUARY 19, 2013

The book offers tips and advice for community managers on how to set up, manage, and run a social media program. More importantly, it contains process checklists, tools, and real-world examples of what to do. At the end of the day, your business should be spending time on the networks that matter. Where do you start?!?

Paid Content 120

Paid Content Social Media Communities Social Marketing 120

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. Promote your white paper using online press release distribution services. That’s because online releases are submitted to major search engines, industry journals and social networks. Most press release distribution services clearly spell out how many links you can include.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Optinmonster

MAY 16, 2023

For example, some other website links back to you because they appreciate your page as a resource. PR (Press Release) PR (Press Release) is a powerful off-page SEO technique that involves crafting and distributing newsworthy announcements or information about your business to media outlets and online platforms.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Excelsior Research

DECEMBER 5, 2021

For example, E-commerce brands like, Kay-beauty, Quality photos with eye-catching descriptions are strong campaigns. Before setting up your campaigns on Google ads or Social Network ads, The company needs to determine its campaign elements. Brand awareness, Reach are examples of Metaverse campaigns. SOCIAL MEDIA.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

Contently

MAY 2, 2018

A book launch is a near-perfect example of the kind of marketing campaign that requires accountable content. Pop-Sci Readers: Same as above, but also: Goodreads, book blogs, science pubs, hometown bookstores, YouTube. I don’t have any YouTube subscribers, but I can still create owned content for YouTube.

Top of Funnel 167

Top of Funnel Campaigns Optimization Planning 167

Hubspot

AUGUST 8, 2018

But those protections are speculated -- including by Wyden himself -- to be out-of-date, considering the evolution of content distribution channels online, and both the volume and nature of the content being shared on them. UK, and Canada: Do you think social networks should remove factually incorrect content, like conspiracy theories?

Social Media 61

Social Media Media Content Validation 61

Convince & Convert

OCTOBER 19, 2010

Tweet Guest post by Connie Bensen , the Director of Community Strategy and Social Media at Alterian , which provides leading marketing products for the enterprise. Brands have realized that social networks offer an opportunity to interact directly with consumers. She also blogs at [link]. Influencer identification.

Social Networks 128

Social Networks Communities Network Marketing Social Media 128

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. In the tech world, this isn’t the first time for an entire social platform to disappear. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. The reason?

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Convince & Convert

DECEMBER 14, 2013

The confusing thing today is that as social media expands, brands need to create content to populate these channels. Social media is the new telephone. Will marketing budgets towards content-focused marketing initiatives potentially exceed those for social media marketing?

Social Media 167

Social Media Social Marketing Marketing Budget Content Marketing 167

Contently

JUNE 8, 2016

The athletic apparel brand will launch its Newsroom network to drive real-time engagement of its #FirstNeverFollows campaign, which debuted at the FIFA 2014 World Cup in Brazil. ” Adidas will also have teams based out of its global HQ in Herzongenaurach, Germany, to create additional content and capitalize on distribution opportunities.

Brand Identity 60

Brand Identity Branding Youtube Distribution 60

flux.la

AUGUST 11, 2020

Relevant: Also read the best content marketing examples here. Why Is Social Media Good For Business? Eight in ten people have at least one social media profile, and more than half the population has more than two. Let’s get down to defining each social media site, what it offers, and who it caters to: 1.

Paid Content 52

Paid Content Social Media Media Brand Identity 52

Buffer

MAY 6, 2019

One of the very best ways to grow your follower count is to use your owned channels as a significant platform for distribution. Let’s cover this in detail for three of the primary sources “owned” channels: First, you can promote your social profile on your blog. Third, you can promote your social profile in the emails that you send.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

ClearVoice

APRIL 6, 2021

This may be through a multi-channel stream of communications, targeted ads, tailored social postings, SMS, QR codes, or even more tangible products like direct mail or physical coupons distributed in stores. A conversion path is not the same as a distribution path. Social network. Paid search. Organic search.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

Kevin Indig

MARCH 28, 2023

It comes with lots of best practices, strategies, and examples Kevin Indig • 22 min read TIPR lite In this post, I’m presenting an updated lite version of my TIPR model for internal linking optimization. I dug out some of the best examples and will explain what they do extraordinarily well so you can learn from it.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

Sprout Social

OCTOBER 10, 2019

If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Your approach to every social media site should be different. For example, your Twitter marketing strategy isn’t going to be the same as your Pinterest or Facebook marketing plan.

Twitter 107

Twitter Marketing & Strategy Marketing Strategy Tips 107

Webbiquity

MARCH 24, 2010

By writing articles about topics of interest to your readers, and distributing them on article directories, you can give your content the kind of exposure that would be hard to get anywhere else. Social media has become an effective vehicle for content distribution, and articles are no exception.

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Content Standard

JUNE 18, 2015

Unfortunately, if you’ve used Twitter, Facebook, YouTube, Soundcloud, Bandcamp, or Tumblr to follow and communicate with your favorite musicians, you’ve pretty much used Apple Music Connect. Connect is simply a platform for short-form posts, video, photo, and audio content being framed as a social network.

Youtube 40

Youtube Distribution Social Networks Twitter 40

Sprout Social

OCTOBER 19, 2016

With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. This is the simplest type of social media contest to run. Sweepstakes.

Social Media 95

Social Media Paid Content Media Viral Marketing 95

Convince & Convert

MARCH 19, 2013

There are some social media tasks that should never be automated, and there are others that make perfect sense. allows you to automate blog post delivery to social networks. In the example above, the source is a blog’s RSS feed and the destination is a Twitter account. Schedule Pinterest Pins Using Pingraphy.

Social Media 167

Social Media Product Tools Media 167

ClearVoice

MAY 25, 2021

Perhaps no statistic shows more about the lack of familiarity with modern social media best practices than this: For every $5 spent on social media content creation, only $1 is spent on social media content distribution. 5 social media content distribution ideas. 5 social media content distribution ideas.

Distribution 105

Distribution Social Media Media Paid Search Agency 105

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

For this purpose, use short videos distributed as widely as possible. If you’re going to make an early-stage explainer video, for example, it shouldn’t be about your actual products – it should be about something your potential buyers are interested in, that is also related to your brand. Think : Entertain & Entice.

Top of Funnel 48

Top of Funnel Video Marketing B2B Marketing B2B Thought Leadership 48

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Some examples are Coach engaged consumers to design a new tote. All of these examples needed consumers to make customize the message and make it their own then spread it virally. Wi5Connect – Welcome to Social Learning 2.0 Nike asked consumers to share their inspirational athletic achievements.

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

NuSpark Consulting

DECEMBER 9, 2012

All white papers should be promoted via online press release distribution services. Online releases are submitted to major search engines, industry journals, and social networks. LinkedIn Example: How has technology improved the performance of your sales staff? Social Sharing. Online News Release. Online Display.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Vidyard

FEBRUARY 12, 2015

Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels. Paying to promote and widely distribute your video doesn’t have to cost a lot.

Paid Content 51

Paid Content Promotion Video Marketing Adwords 51

Sales Engine

JANUARY 25, 2016

That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. Let’s say for example that you sell enterprise software to businesses and because of the large investment, most companies stay with their current vendor least five years before making major changes. Let’s look at an example we can all relate to.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Hubspot

AUGUST 14, 2017

No, it's not changing seats on the couch to get a better view -- it's the latest example of marketers and content creators being so eager to adopt a new platform or medium that they ruin it. For example, in the United States, NiemanLab found that video isn't growing as rapidly as one might think. 3) Videos are tough to distribute.

Video Marketing 78

Video Marketing Top of Funnel Lead Scoring Lead Ranking 78