Webbiquity

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KPIs Your PR Department Should Be Tracking

Webbiquity

Web Traffic. One of the most critical KPIs your PR department should be tracking is web traffic. You can track engagement using social media monitoring tools like Twitter Analytics, which will show you how many impressions your tweets are receiving and how many interactions (likes, retweets, etc.) Social Media Engagement.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). Your pricing will vary based on your traffic volume. It pulls in data from an array of sources and displays consolidated dashboard metrics. What to do?

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Three Web Analytics Tools Worth a Close Look

Webbiquity

Google Analytics (GA) is the baseline in website traffic monitoring tools. Klipfolio displays GA data in graphical dashboards, and enables you to integrate that information with a social networks, ad platforms, marketing automation systems, and other data sources. It noted that “visitors from Google and Twitter spent 1.3x

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How the First Message in Live Chat Can Increase Website Conversions

Webbiquity

Businesses spend significant sums on channels like SEO, paid advertising, and social media to drive traffic to their websites. Guest post by Yulia Lapynina. But too often, they fail to think through the next step: how to optimally engage prospects once they land on the company’s home page. Image credit: Sigmund on Unsplash.

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.”

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How B2B Brands Can Drive More Leads This Year

Webbiquity

SEO has the potential to drive torrents of traffic and new leads. Display Your Presence. Connect with Twitter. Once you connect your Twitter and LinkedIn accounts, you can choose to post your LinkedIn updates automatically on Twitter, thus increasing your post reach and possibilities of generating more leads.

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Founders: Market Yourself, Not Just Your Business

Webbiquity

Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking. It’s a public resume that displays all of your working achievements as well as a place to learn, engage, and showcase your activities.

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