WebMarketCentral

MAY 28, 2009

How can the Google AdWords search-based keyword tool be used for competitive research? This powerful tool automatically optimizes conversions by adjusting ad positions based on keyword match type, the searcher's geographic location and other factors. When is it time to drop or rewrite an underperforming ad?

Adwords 20

Adwords Tactics Tips PPC 20

WebMarketCentral

NOVEMBER 10, 2009

Rich Media and Video templates in display ad builder by Inside AdWords Emel Mutlu steps through the benefits of and process for creating rich media AdWords ads for display across Google's content network.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

SEPTEMBER 1, 2009

It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. Go back to AdWords and click "More tools" under the "Tools" tab. These ads have both branding and direct response value.

SEM 20

SEM Adsense Adwords Google 20

WebMarketCentral

MARCH 6, 2009

This portfolio displays several examples of beautiful and creative website designs by Joe Edakkunnathu. A broad range of sites of sites are displayed here, from real estate and interior design to a comedy troupe, a personnel agency, a hotel, and a cool retro Sony microsite.

Design 20

Design Marketing Websites Best Practices Microsite 20

WebMarketCentral

SEPTEMBER 2, 2008

There are widgets (seemingly everywhere) and there are business intelligence tools , but web-based BI tools vendor LogiXML recently introduced the first BI widget, Widge nie. Here's a small Excel file I created to test the tool. Want a cooler, easier way to show them the data? This may be your answer.

Salesforce.com 20

Salesforce.com Business Vendors Tagging 20

WebMarketCentral

AUGUST 5, 2009

Along the way, the author cites helpful tools such as text editors ( HTML Kit , Arachnophilia , Dreamweaver) and color tools ( Color Hunter , transparent color generator, VisiBone colors by shade).

Blogger 20

Blogger Adsense RSS Tagging 20

WebMarketCentral

OCTOBER 22, 2007

You can refine searches by location and keyword, and access a variety of job-seeker tools. For those who are hiring rather than looking, this section also provides an array of tools for employers.

RSS 20

RSS Public Relations Tagging B2B Sales 20

WebMarketCentral

JUNE 3, 2009

delivers 17 clever ways to get the effect of testimonials for your product or service without actually using testimonials, such as showing pictures of people using your product or service, noting how long you've been in business and/or how many products you've sold, displaying a seal or approval, or citing favorable reviews.

Branding 20

Branding Brand Identity Marketing & Strategy Best Practices 20

WebMarketCentral

MAY 10, 2007

indiamarks I didn't evaluate this site as a general-purpose social tagging tool for two reasons. indiamarks I didn't evaluate this site as a general-purpose social tagging tool for two reasons. Tailrank A useful tool for tracking and searching blogs, but not really a social tagging site. My test of general-purpose Web 2.0

Web 2.0 20

Web 2.0 Tagging Peer-to-peer RSS 20

WebMarketCentral

NOVEMBER 30, 2009

MediaPost recently reported that Facebook is cracking down on ad networks that display misleading advertising or promote scam offers through its site. There is too much convenience, too many new opportunities and capabilities presented by social media and other online tools to adopt a Luddite mindset.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

MARCH 2, 2009

8 Directory Submission Red Flags by Small Business Search Marketing Matt McGee offers advice on what to avoid when obtaining links through directory listings, including directories that require a reciprocal link, display excessive advertising, or include a lot of links to low-quality sites.

Link Building 20

Link Building SEO Ad Building Linkbait 20

WebMarketCentral

DECEMBER 18, 2008

Next, create custom Flash forms using Docmetrics tools to collect user information. It is possible that your PDFs may not display properly for prospects using older versions of Flash, although 1) this should affect only about 5% of viewers according to Vitrium, and 2) the next release, planned for February, will resolve this problem.

Spyware 20

Spyware Budget Programs Paper Lead Capture 20

WebMarketCentral

JANUARY 16, 2008

On the other hand, displaying your industry knowledge and providing insightful input to the conversation will make those at the table want to learn more from you. They are talking about your industry, and you quickly realize that some of those you've just met are potential future customers.

Social Media 20

Social Media Web 2.0 Social Marketing Digg 20

WebMarketCentral

OCTOBER 1, 2008

Death to SEOs In order to determine how well their tactics are working (and to report results to clients), SEO practitioners use automated tools to determine how well a specific web site is showing up, for a number of different search phrases, across the major search engines. That's not the only way Google messes with SEOs.

Practices 20

Practices Google Adwords Advertising Agencies 20

WebMarketCentral

JUNE 4, 2006

Cerner , a medical software provider, doesn't claim to produce software either, but does display screen shots of its "solutions." Here are several more examples of software vendors who don't offer (Heaven forbid!)

Enterprise Management 20

Enterprise Management Salesforce.com Marketing Management Software 20

WebMarketCentral

AUGUST 3, 2009

An easy tool for automatically creating music videos. Helpful Firefox plugins and SEO analytics tools. Discover all of these and more here in another set of the coolest web tools. A low-cost web analytics package with features that can't be matched by that free one everybody uses. A search engine just for faces.

Tools 20

Tools Best Practices SEM Adwords 20

WebMarketCentral

NOVEMBER 10, 2008

Here are more of the most useful business, social media and web marketing tools of 2008. Projjex In the same realm as Basecamp from 37signals, Projjex is an online project collaboration tool that lets you define groups, upload and share files, schedule meetings, assign tasks and send automated reminders.

Tools 20

Tools RSS Digg Aggregators 20

WebMarketCentral

JUNE 13, 2005

Even with all of the convenient communications tools enabled by the internet and wireless technologies, business is still fundamentally based on relationships. I've never seen a situation where displaying rude, hostile behavior results in any long-term advantage. Simply being nice can pay huge dividends.

Advertising Agencies 20

Advertising Agencies Marketing Management Paid Search Agency Vendors 20

WebMarketCentral

JANUARY 14, 2008

Here are some of the best tools for conducting keyword research and building a search phrase list. Keyword Tools Overture's Keyword Selection Tool Overture's tool lets you enter a term related to your site and then displays related searches that include your term along with the number of times that term was searched on within the last month.

Keywords 20

Keywords Research SEO Tools 20

WebMarketCentral

MAY 22, 2009

In Google AdWords, click Tools in the Campaign Management tab, then go to Site and Category Exclusion. Nest, click the Page Types tab where you can control the display of your ads on parked domains, forums and other types of sites.

SEM 20

SEM Campaigns Optimization Tips 20

WebMarketCentral

MARCH 11, 2008

Hitchhikers Guide to Linkless SEO by SEOish How to improve your Google PageRank, create link bait, use social media optimization, and other SEO advice presented as Douglas Adams would have written it, if he were an SEO guy. So bad it's actually kind of good.

Creativity 20

Creativity Marketing Analytics Tools Adwords Best Practices 20

WebMarketCentral

JANUARY 22, 2008

AdReady, Another Low-Cost Display Ad Shop, Opens by Online Media Daily AdReady is a new service that aims to "democratize" search marketing by making it more accessible and affordable for smaller businesses.

SEM 20

SEM Paid Content Paid Search Agency Adsense 20

WebMarketCentral

DECEMBER 4, 2008

by iMedia Connection Neal Leavitt reports on a recent study by market research firm Borrell Associates which contends that while spending on online display ads and search advertising will soon peak then begin falling, expenditures on online promotions (e.g., Is online advertising losing its luster?

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20