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Paid Search for B2B: Mistakes to Avoid When Implementing and Strategies to Utilize for Successful Campaigns

Launch Marketing

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to make costly mistakes when paid search campaigns aren’t set up and managed with best practices in mind.

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Paid Search for B2B: Five Costly Mistakes to Avoid

Launch Marketing

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to unknowingly make costly mistakes if they don’t set up and manage paid search campaigns with best practices in mind.

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How can content creation help our business?

Excelsior Research

DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. How can content creation help our business? So what’s the big deal of Content? LEAD GENERATION.

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Even More Requirements for Facebook Advertisers

Hubspot

Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements. In January, that was a shift in the algorithm to focus more on content from friends and family.

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2013 New Year’s Resolutions for the B2B Marketing Department

NuSpark Consulting

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. . Internet marketers are under more pressure than ever to deliver high quality leads to the sales folks. That, coupled with the continued role of social media, remains a challenge to most. . Online Display.

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Facebook Lead Ads 101: The Advertiser’s Manual

LeadSquared

We have already covered the different types of Facebook ads that you can create. Yet, there is one ad type that deserves special mention. I am talking about Facebook Lead Ads. Rolled out almost 2 years ago, lead ads have created quite a stir in paid advertising. What is Facebook Lead Ads?

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The Keys to Strong Newsletter Monetization

Anyword

Publishers used to rely almost exclusively on ad revenues, but in 2018, we’ve seen the industry increasingly leaning toward alternative revenue sources. In-Email Ad Units. Another common way to drive revenue from newsletters is to include ad units in the emails themselves. Paid Newsletter Subscriptions. Sponsored Emails.