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14 Local SEO Strategies & Tips

seo.co

In addition, city and state names should be in the title tags, meta descriptions and content of your site. The links, title tags, anchor text, in-text keywords and meta descriptions should offer city and state keywords that relate to any of the service areas that are within your physical location’s reach.

SEO 98
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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users. What percentage of PageRank is lost with a 301 redirect?

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

When this attribute is present search engines will ignore the link in terms of flowing PageRank. If you publish three webpages with the same content, Google will only display one of those pages in the SERPs. Search engines pay attention to headings, but you don’t need to stuff your pages with multiple H1 tags. It’s not natural.

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The Ultimate Guide to Google Search Console in 2018

Hubspot

Pick a way to verify you own your website (HTML file upload, domain name provider, HTML tag, GA tracking code, or GTM container snippet). Also, note that verifying your property doesn’t affect PageRank or its performance in Google search. HTML tag: Add a tag to the section of a specific page’s HTML code.

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How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

What we were doing by redirecting all of these pages to our "/not-found" page that resolves a 200 response, is pass through all of the PageRank to that "/not-found" page instead of directing it through to the correct URL or a relevant page. Problem 5: HREFLANG Tags. Turns out, we had a pretty big HREFLANG tag mess on our hands.

Traffic 28
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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

ALT Text/Tag or Attribute - A description of an image in your site's HTML. Headings - Text on your website that is placed inside of a heading tag, such as an H1 or H2. A link from another site will improve your SEO, especially if that site has a high PageRank. It is technically known as 'Toolbar PageRank.' See Panda).

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What Are Nofollow Backlinks? (And Why They Matter)

seo.co

Nofollow vs. Noindex Tags. By default, Google bots crawl the web on a constant basis, following links and using them to determine how PageRank is passed. Code-level example of a rel=nofollow tag. Nofollow links are established with a rel=”nofollow” HTML tag, which instructs Google to ignore the link. Source: Moz.