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Using Social Media to Win Hearts in Financial Services

Convince & Convert

Navy Federal is the largest credit union in the world, with nearly 5 million members, and the member-owned mentality pervades Michael’s social media team’s strategy. Michael’s next step, now that he has the pulse on Navy Federal’s social media presence, is to implement a formalized employee brand ambassador program.

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How Video Marketing Strategies Can Elevate Sales Efforts

Webbiquity

While basic philosophies still stand the test of time, social media tools and video-based platforms have turned sales into a totally new ballgame. Video-based systems can now sustain themselves solely through social media outlets, offering a trove of potential clients that can be reached using the phone in your pocket.

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Types of Qualitative Research: 13 Approaches and Methods to Help Your Business Grow

Optinmonster

An IDI can be conducted over the phone, in person, or via webcam, using services like Skype or Zoom. Now that more people are comfortable with Zoom and Skype, online focus groups are more accessible than ever before. You can also use social media to your advantage. Then, observe the dialogue.

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12 Steps to Producing a Podcast

Convince & Convert

Here at Convince & Convert Media, we produce three podcasts. We also produce Social Pros , the podcast for real people doing real work in social media. We record our shows via GoToMeeting, which we prefer to Skype. It’s just easier for us, and we find the audio to be slightly more stable than Skype.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Social media coverage is spotty. Banner ads? And no one answers their phone anymore.

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How to Produce a Podcast

Convince & Convert

Here at Convince & Convert Media, we produce three podcasts. We also produce Social Pros , the podcast for real people doing real work in social media. We record our shows via GoToMeeting, which we prefer to Skype. It’s just easier for us, and we find the audio to be slightly more stable than Skype.

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

These sites can be search engines, social media, blogs, or other websites that have links to other websites. Clicks on mobile apps or desktop softwares: Programs such as Skype or news apps often do not pass referring information and, thus, result in direct traffic. Direct traffic is defined as visits with no referring website.