chiefmartech

JANUARY 31, 2018

We partnered together on an earlier MarTech Stackie slide while at Microsoft and thoroughly enjoyed the development of the visualization and the conversations that it sparked across the industry. Blockchain has the potential to disintermediate the ad servers and put the consumer in control of what they experience and see.

Digital Asset Management 82

Digital Asset Management Enterprise Management Advertising Agencies Disintermediation 82

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV?

Social Media 60

Social Media Social Marketing Media Planning 60

ViewPoint

OCTOBER 10, 2011

This disintermediation with sales has effectively given control of the sales cycle to the buyer. Finally, the past few years have been tough on many industries and when revenue slows down, it is typical for companies to explore new and better ways to drive revenue. But all is not lost.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

Versium

JUNE 12, 2018

In the first half of 2016, Versium achieved triple-digit year-over-year revenue growth, gained major customer traction across a number of key industry verticals, and expects to double its headcount by the end of the year. Industry Recognition. About Versium.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40

The ROI Guy

NOVEMBER 4, 2010

Instead, trusted sources are becoming more valuable, including content and advice from industry and trade publications, analysts and more and more, peer networks. One suggestion is to use more interactive content such as white papers and assessment tools personalized based on industry, location, size, pain points and opportunities.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

chiefmartech

DECEMBER 30, 2019

The dot-com bubble was fueled by a wave of venture-backed Internet start-ups, primarily consumer-oriented, that were determined to disrupt and disintermediate on a massive scale. “Disintermediation” became a punchline. For years afterward, venture capital all but vanished for Internet startups.

Long Tail Marketing 71

Long Tail Marketing Disintermediation Amazon eCommerce 71

Convince & Convert

NOVEMBER 1, 2011

Obviously the publishing business is disintermediated, and we understand that. So I think to some degree, the industry is wiring itself for distraction, because we keep creating new stuff and new stuff and new stuff. ” Should we be publishing sequential chapters in eBook format or things of that nature? Brian: Wow.

Relevance 122

Relevance Work Management Marketing Management Disintermediation 122

The ROI Guy

DECEMBER 6, 2010

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. of respondents), and peers (28.7%), especially early in the lifecycle. The influence of vendors as a trusted source of information lags dramatically, at only 8.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

6sense

FEBRUARY 14, 2022

As inventory moves through programmatic channels, it disintermediates the relationship between the seller and the buyer — and it makes it a lot easier for someone with fraudulent intent to step into the middle of that. They use third-party tools that are nearly standard across the industry.

Advertisements 62

Advertisements Advertising Practices Disintermediation 62

xiQ

AUGUST 8, 2015

To add to that, business buyers must justify a decision to others in the organization, especially as capital expenditures flow less liberally in many industries since the financial crisis of 2008. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buying is a continuous and dynamic process.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

The ROI Guy

MAY 19, 2015

And plenty of controversy too, with SiriusDecisions taking on three big industry myths, with important new research findings: #1 - Death of a Salesman? Vice President and Group Director Marisa Kopec flat-out debunked these common industry perspectives as “ urban myth”. There was plenty of content, conversations and cowboy hats.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

xiQ

AUGUST 8, 2015

To add to that, business buyers must justify a decision to others in the organization, especially as capital expenditures flow less liberally in many industries since the financial crisis of 2008. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buying is a continuous and dynamic process.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Engagio

JANUARY 9, 2017

“In 2017, the industry will start to realize that ABM is NOT a technology category, it is a business strategy. My advice going into 2017 is you must align sales and marketing to become experts on the industry, products, buyer personas, and customer journey.” ” ABM is More Than a Technology Category. Jon Miller.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

chiefmartech

JANUARY 23, 2017

And that doesn’t even touch on the numerous efforts within the Financial Services industry. After pointing them to the free eBook, Blockchains in the Mainstream , which features 33 of the leaders in the industry offering their prognostication, I suggest the following exercise. Imagine that: Any asset can now be digital.

Work Management 40

Work Management Planning Marketing Management Disintermediation 40

Metadata

FEBRUARY 22, 2021

I’ve worked in the SaaS industry for a long time, including as Gil was alluding to, as part of the early, early… Just after the two founders at HubSpot, I was the next person hired after that and was there for eight and a half years. Even small industry, people on blogs and things like that. It’s interesting.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

B2B Marketing Zone Posts

OCTOBER 5, 2010

17 Compelling And Highly Usable B2B Marketing Statistics - Modern B2B Marketing , September 29, 2010 Knowing what’s happening in the B2B marketing industry is key to understanding current and future trends. One of the best sources of information is industry statistics. Original Content and Industry Content. Continue reading.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Single Grain

SEPTEMBER 16, 2022

Reduced dependency on intermediaries : It will help disintermediate businesses, remove rent-seeking intermediaries, and give this value directly to the customers and providers in a network. Metaverse is much broader that also includes the education industry. and Digital Marketing. Here are some of the ways that web 3.0

Marketing AI 29

Marketing AI Web 2.0 Paid Content Peer-to-peer 29

LiveRamp

APRIL 30, 2019

We encourage industry leaders and participants to work together to promote a healthy and competitive ecosystem, enabling a level playing field for all and greater transparency and control for businesses and consumers by advocating for the following five principles: Provide consumers with visibility and control over how their data is used.

Promotion 67

Promotion Disintermediation Opt-out Opt-in 67

Buzz Marketing for Technology

JUNE 27, 2008

One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. This is the essence of PKM. Reintermediate Information Professionals to filter and add sense, meaning and value to information content.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Biznology

MAY 13, 2013

The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. The rise of brand journalism: Corporations are spending big bucks on in-house journalism, whether in the form of industry blogs or industry news sites.

Media 80

Media Public Relations Disintermediation Work Management 80

LiveRamp

MAY 30, 2019

Readership patterns, and degraded business models have disintermediated many publishers from their readers. Impact on the Industry. But we need to work together as an industry to bring this future vision a little closer. The publishing business has changed tremendously in the last decade. Contact us at ATS@LiveRamp.com.

Traffic 45

Traffic Disintermediation Ad Exchange Advertising Agencies 45

Walker Sands

MARCH 25, 2020

Demonstrating both the power of democracy and disintermediation, Trump used social media to rally supporters and inflame opponents alike. While rogue tweets can be a traditional PR pro’s nightmare, for campaigns a social presence that lacks transparency and personality in the 21 st century can be a deal breaker for voters.

Campaigns 52

Campaigns Disintermediation Television marketing Phishing 52